Honda Project Drive-InHonda wasn't really a major player in the automotive industry when drive-in movie theaters were popular in the US, but the automaker is doing its best to preserve the place where automotive and cinema histories collide. Using Project Drive-In, Honda is helping bring awareness to a story we brought up last month, where we saw how a move away from 35-millimeter film could put some of the few drive-in theaters remaining in the US out of business.

As production studios switch to digital film, theaters are required to upgrade to digital projectors, which Honda says will cost about $80,000 for drive-ins. While Project Drive-In asks people to donate money to the cause or pledge to go to a drive-in theater, Honda will also be donating projectors to five of the remaining drive-ins based on votes received on its website. Scroll down to watch a short video describing Project Drive-In, and be sure to vote, pledge and even contribute to save the drive-ins.


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    • 1 Second Ago
  • 46 Comments
      evilleo22
      • 1 Year Ago
      SWEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEET!
      Cayman
      • 1 Year Ago
      Is there really a reason that drive in's need to be saved?
        normc32
        • 1 Year Ago
        @Cayman
        Actually they want to appeal to that demographic and possibly save Acura from failure as it's are almost doubled by Buick.
          • 1 Year Ago
          @normc32
          [blocked]
          NightFlight
          • 1 Year Ago
          @normc32
          @ Aaronm_mt Stop trolling. You'll be banned again.
          icemilkcoffee
          • 1 Year Ago
          @normc32
          Too bad, the demographic who is nostalgic about drive-ins, probably haven\'t been to a one in 30 years.
      Will
      • 1 Year Ago
      Honda should focus on saving an iconic brand: Honda!
      M5_4_life
      • 1 Year Ago
      How come the Detroit 2.5 are not spearheading this cause?
      Julio B
      • 1 Year Ago
      I went to one for the first time last week thanks to an article here about the drive-ins. Very different experience from a regular cinema. Will likely go again.
      Avinash Machado
      • 1 Year Ago
      Nice cause.
      vicky.kemp1
      • 1 Year Ago
      Blue Moonlight Drive-in In Galesburg,IL
      Jason Golden
      • 1 Year Ago
      Lots of Hondas in the photo...and did somebody blur-out the Buick logo on the nose of that Rainier?
      icemilkcoffee
      • 1 Year Ago
      Seems like a lost cause, for something that nobody really cares about.
      cruizin03
      • 1 Year Ago
      used to go to the one in Santa Cruz before it shut down. Was an awesome way to spend daye night out with your significant other, in conjunction with dinner at a old diner or burger joint and crusing the main street afterwards. Now i live in San Diego and we load up the whole family and frequently go to the one in imperial beach. Its grat fun and great for the kids cause they arent tied to a chair. plus, you can bring your own food. I sure hope what few remain dont go the way of the dinosaurs.
      S.
      • 1 Year Ago
      I love going to drive-ins. So much more relaxing than the cinema. No kids kicking your seats, you can bring your own food/drinks, nobody cares if you quietly chat w/ your friends during the movie. If you fill a car, it's a steal, plus some drive-ins are still double features.
      anon
      • 1 Year Ago
      Interesting tho there is a market, they have pop up ones-aka inflatable screens, they have em at outdoor malls and the Hollywood Forever Cemetary and I've heard they are popular. Seems to me they could put one on top of a parking garage or ontop of a skyscraper (make it car accessable) and then as a parking space during the day.
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