• ETC
  • Jun 23, 2013
In May of 1903, Buick began work on its first vehicle, the 1904 Model B, the first example of which was sold to a doctor in Flint, Michigan. That first sale was appropriate since later on, Buick became known as a "doctor's car." The Model B is the first of 11 cars chosen by Buick to highlight each decade of the company's 110-year history.

The 1916 D-45 Touring with a six-cylinder engine was Buick's highest seller that year, and helped push overall sales past six figures for the first time, making Buick the top-selling automotive brand. In 1931, Series 50 got an eight-cylinder engine, which helped the company survive the Great Depression. The 1936 Century was the first Buick that could hit 100 miles per hour, the 1949 Roadmaster had a supporting role in Rain Man, the 1953 Skylark had Italian wire wheels and the owner's name engraved on its steering wheel.

Then we have the iconic 1963 Riviera, the V6-powered 1975 Regal, and in 1987, the legendary GNX. With a turbocharged, intercooled V6 pumping out 276-horsepower it could hit 60 mph in just 4.6 seconds. In 1999 Buick built the first car in China, the Century, and that country remains the brand's largest market.

To represent the current decade, Buick chose the 2008 Enclave because it introduced the company's current design language and brand focus to the market. You can see photos of all these memorable Buicks in the gallery and read more of the brand's history in the press release below.
Show full PR text
DETROIT – Remaining in business for 11 decades requires constant innovation, so choosing one model to represent a decade of significance can be a catalyst for debate. Among the hundreds of models designed and engineered for Buick, the 11 below stand out as the most significant for their respective decades since May 17, 1903. Let the debate begin.

1903-1912
The first Buick ever is quite significant, so Buick's first decade honor goes to the 1904 Model B. The first one of the line was sold to doctor Herbert H. Hills of Flint, Mich., decades before the brand developed its reputation as a "doctor's car."

1913-1922
The 1916 D-45 Touring was the top-selling model in 1916, a year when Buick switched its lineup from four- to six-cylinder engines. Sales tripled that year and reached six digits for the first time. Buick became the top-selling brand in the industry a few years later, with five-passenger touring models remaining most popular.

1923-1932
The 1931 Series 50 was the best-selling model in the year of another upsizing of powertrains – from six- to eight-cylinder engines. The more powerful engines, paired with a major design overhaul the year before, helped boost Buick's image during the Great Depression.

1933-1942
Harlow Curtice became Buick's president in 1933, and three years later, a model range including the 1936 Century showed his revolutionary vision for the brand. Its streamlined designs were a dramatic change and Buick's engines grew more powerful, making the Century the first Buick to reach 100 mph. Sales grew from 53,249 in 1935 to 168,596 in 1936 and continued to rise in the years to come.

1943-1952
Buick's most iconic design features, including signature waterfall grilles and portholes, date to the 1949 Roadmaster. One of the most collectible Buicks of all time, the Roadmaster even became a Hollywood star in the 1988 film Rain Man.

1953-1962
Buick celebrated its 50th birthday with the 1953 Skylark, an opulent, limited-production convertible with advanced design and technology. Each had Italian wire wheels and the owner's name engraved on the steering wheel. The same year also marked the first year of Buick V-8 engines and a new twin-turbine Dynaflow automatic transmission.

1963-1972
Buick's most famous production design is the 1963 Riviera, a powerful sport coupe said to be inspired by a Rolls-Royce that Buick design boss Bill Mitchell saw through a fog in London. It energized a brand emerging from a period of design criticism.

1973-1982
Amid an oil crisis, the 1975 Regal offered a standard V-6 engine at a time when other mid-size sedans offered only gas-thirstier V-8s. Buick still leads the way in the downsizing trend, offering four-cylinder engines on four of its five 2013 models.

1983-1992
Buick's lightweight, high-tech V-6 engines, mixed with the brand's success in NASCAR, resulted in the brand's most iconic performance car, the 1987 GNX. Its 276-hp turbocharged and intercooled V-6 delivered 0-60 mph acceleration in just 4.6 seconds, according to Car and Driver magazine.

1993-2002
A 1999 Century was Buick's first model built in China for the local market. Although Buick has a long reputation as a prestigious brand in China (one in six cars on Shanghai roads in 1930 were Buicks, according to the city's government,) production there has driven the brand's success over the past decade. China is now Buick's largest market, with 700,007 vehicles sold in 2012.

2003-2012
The 2008 Enclave luxury crossover ushered in Buick's current design language and brand focus. Along with the LaCrosse luxury sedan, which went on sale as a 2010 model, the Enclave introduced buyers to a new era of Buicks with leading design, quietness, quality and safety.

About Buick
Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the all-new Encore crossover. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Pinterest or at www.facebook.com/buick


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 45 Comments
      timber
      • 1 Year Ago
      Being European I don't know every American model ever made but I'm glad for this news article It was worth just to get to know that 63 Riviera. What a beautiful car.
      Cruising
      • 1 Year Ago
      They should put flashing "VentiPorts" on their next major performance coupe that flash under heavy acceleration so it looks like flames from a vintage fighter planes exhaust stack like they originally intended or make them look like machine gun fire. The original idea for the ports was a fairly hardcore idea, they wanted you to feel like a you were piloting a fighter plane.
      Don Dicker
      • 1 Year Ago
      I grew up in Flint, near Fisher Body plant #1. Many people did not know the first 63 Riv's were stamped out of "stainless steel" ! The process so destroyed the stamping mold only a few were constructed. Corky and Muggsy, my neighborhood buddies and I would sit in the trees in the backyard and look over the shrouded fence(30 feet high) at the new "secret models". We soon became enterprising and would let car magazine photographers sit in our tree for $1. Not surprising , my first car loan was a 63 Riviera.
      Walt
      • 1 Year Ago
      I'll take the 53 Skylark drop top. 1st runner up would be the 63 Riv drop top.
      Rob
      • 1 Year Ago
      The mid to late 70\'s was a bad time for the american car industry. The original 3.8 V6 engine was too overworked and prone to failure before 100,000 miles in those cars but even the japanese engines back then needed rebuilds every 100,000 also . Love the old Riv though.
      RWD.Master
      • 1 Year Ago
      Some (most) models were obviously selected as to "be cool" by today's values and not representative of Buick, really no Electras, Park Avenues?, after all it's just a PR move. I have to agree that 63 Riviera is both iconic an absolutely beautiful.
      mikoprivat
      • 1 Year Ago
      so in about 90 years will lexus celebrate it's 110 birthday. Question is will this japanese company survive that long. As long as there are idiot americans throwing their money away...YES! nobody else in the world buys enough of this appliance for it to survive, only the americans can be fooled
        SquareFour
        • 1 Year Ago
        @mikoprivat
        Until you can remember the difference between "there", "their" and "they're"--something tells me I should also toss "your" and "you're" in there too--you shouldn't be labeling others as idiots or casting other aspersions. Glass houses, and all that.
          axiomatik
          • 1 Year Ago
          @SquareFour
          Actually, he used "there" and "their" properly.
          mikoprivat
          • 1 Year Ago
          @SquareFour
          For a non american my English knowledge is better than yours and definitely better than most of your compatriots' English. That being said, the Lexus is a hyped up Toyota with absolutely no class, prestige or international appeal Only a few Americans like you who can't afford the real thing buy this toyota. BTW what foreign languages do you speak peasant?
          Mr.Roadrage
          • 1 Year Ago
          @SquareFour
          Don't forget "its" and "it's".
          SquareFour
          • 1 Year Ago
          @SquareFour
          It was changed somehow. Originally it said something about "there money".
          • 1 Year Ago
          @SquareFour
          [blocked]
        adam1keith1980
        • 1 Year Ago
        @mikoprivat
        I want full-sized Buick with RWD, but they don't want to sell one to me, so I drive a LS.
      • 1 Year Ago
      [blocked]
        Brewman15
        • 1 Year Ago
        So does that mean if I declare bankruptcy I also die and am reborn? Do I get a new birth certificate too?
          SquareFour
          • 1 Year Ago
          @Brewman15
          Haha! Down-voted because common sense and fact have no place in our biases!
      360_AD
      • 1 Year Ago
      Dating myself a bit... but the past Buicks are far more interesting visually than any of the new offerings.
        Winnie Jenkems
        • 1 Year Ago
        @360_AD
        they really are
        Chris
        • 1 Year Ago
        @360_AD
        You're not dating yourself at all, as I think anyone of any age would agree with you. I am in my 20s and agree with you whole heartedly. On a second thought, I know that the 80s weren't exactly the pinnacle of automotive styling, but that 87' GNX looks pretty good. There were a few bright spots in that decade, and the GM G-Bodies, particularly the Turbo Regals, Monte Carlo SS and Hurst Olds, was one of them.
      luigi.tony
      • 1 Year Ago
      And not a Single memorable product at Buick today.
        Yeah yeah
        • 1 Year Ago
        @luigi.tony
        I don't know you, but I'm going to go out on a limb and speculate you can indeed remember at least one of Buick current products.
      Scooter
      • 1 Year Ago
      Sometimes I forget Buick is still around.
      adam1keith1980
      • 1 Year Ago
      The best of this decade is the Enclave? I guess this says it all about the state of Buick today.
    • Load More Comments