The eastward migration of automotive designers bearing European pedigrees continues with Chery Automobile reportedly hiring former Porsche stylist Hakan Saracoglu. The move comes almost a year after Chery hired James Hope from the General Motors Exterior Design Studio in Russelsheim, Germany to be its corporate director of design.
Saracoglu had been with Porsche since 1998, and he showed his abilities on the 997-series Porsche 911 GT2 and GT2 RS, previous-generation Boxster and Cayman and the 918 Spyder. He will join Hope's team with the aim of taking Chery beyond the car it is most known for, the QQ, to a company "standing for value, for design and gaining customer confidence. That's where we want to go." Saracoglu will lead a group of 30 designers to create a range of concepts in various segments.


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    • 1 Second Ago
  • 24 Comments
      timber
      • 2 Years Ago
      When KIA hired Peter Schreyer everybody probably laughed
        icemilkcoffee
        • 2 Years Ago
        @timber
        Correction- people are still laughing.
          Pdexter
          • 2 Years Ago
          @icemilkcoffee
          Huh, why? Have you seen how far Kia has gone after they hired him? Naturally it's not all about him, but he is big part of it and the Kia design took +10 year leap from their old.
        Soccer Mom
        • 2 Years Ago
        @timber
        Peter was hired to lead a fairly big team at a world-class budget-minded automaker. Saracoglu will lead a group of 30 at a rather pathetic company.
          timber
          • 2 Years Ago
          @Soccer Mom
          Yes, of course you are correct. But give them a little more time. After all Chery started in 1997.
      SublimeKnight
      • 2 Years Ago
      The angle of the photo makes it look like he's sitting in a kid's booster seat.
      Lachmund
      • 2 Years Ago
      chinese brands seem to do what japanese brands should have done for years it seems
      RetrogradE
      • 2 Years Ago
      The Chinese have to make some bold moves (like this) to get their own projects recognition. I don't blame them. And I don't blame Saracoglu, either--everyone has their price. Could be a lifestyle change, too. Anyway, good luck to everyone--let's make something cool together.
        timber
        • 2 Years Ago
        @RetrogradE
        Perhaps Mr. Saracoglu is excited in being able to define everything about the company design. I'm not a designer (or even close) but I can undertand the interest in that.
          jonnybimmer
          • 2 Years Ago
          @timber
          This is what I was thinking. Remember Peter Schreyer? He had plenty of successful designs at Audi and a lot of people were confused why he'd leave Audi for Kia, of all companies, but it was because he was offered complete control over the look of the company and design of the cars. That amount of freedom is hard to pass up.
          jonnybimmer
          • 2 Years Ago
          @timber
          This is what I was thinking. Like Peter Schreyer, who had plenty of successful designs at Audi. He had a lot of people were confused why he'd leave Audi for Kia, of all companies, but it was because he was offered complete control over the look of the company and design of the cars. That amount of freedom is hard to pass up.
      c6dave11
      • 2 Years Ago
      Do you mean Chevy as oppose to Chery
      sp33dklz
      • 2 Years Ago
      China is still a joke in the automotive world. Had I been such a revered designer, I would have laughed at their offers.
      Soccer Mom
      • 2 Years Ago
      That is a significant and bold career move to choose designing low-end rip-offs over creating Porsches. Oh, wait, the career move would've been to go the other way around.
        Burabus
        • 2 Years Ago
        @Soccer Mom
        Maybe he was bored designing the same car year after year
          Soccer Mom
          • 2 Years Ago
          @Burabus
          True enough. Although, while all Porsches have been the same for 50 years, they are still a bit more exciting than QQs. Perhaps, when Saracoglu matures as a designer of Chery, he'd make another move to lead a team of two creating soapboxes and plastic bags.
      sp33dklz
      • 2 Years Ago
      Oh... and the "QQ". Could that be more hilarious?
      Tiberius1701
      • 2 Years Ago
      Some advice for Mr. Saracoglu..to quote Mr.Will Darnell \"You can\'t polish a turd.\"
      sloturbo
      • 2 Years Ago
      Still think "China still 10 years away from globally competitive car company". China will hire it's way to global dominance. Just like they did with LCD/LED TVs.
      diffrunt
      • 2 Years Ago
      Hakan Saracoglu is a very unusual name, but not in india. The bio pages are loaded w/a bunch of very smart Hakans, in various fields of endeavor.
        typhicane
        • 2 Years Ago
        @diffrunt
        India? Where did that come from? Hakan Saracoglu is an OBVIOUSLY Turkish name, for anybody who is into names. For those interested, Saracoglu is pronounced very differently from how it looks. The g is silent, and the the letter c in Turkish sounds like the letter j.
      Jamie Houk
      • 2 Years Ago
      Below is the key line from the source Bloomberg article "Asked how much of a salary increase he was offered to leave Porsche, Saracoglu said, “I cannot comment on that. Let’s say I’m not unhappy.”"
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