SRT belatedly claims Plymouth Prowler as one of its own
Before Chrysler had Street and Racing Technology, it had Performance Vehicle Operations. What the two entities have in common, before SRT became its own brand, of course, is that each was created to take Chrysler and Dodge (and Plymouth, before it was unceremoniously killed off) vehicles to the next level of style and performance.
DaimlerChrysler’s Woodward Edition Prowler concept vehicle, released at the 1999 Specialty Equipment Marketing Association Trade Show.(PP-0002)
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FIRST CHRYSLER-BRANDED PROWLER TO DEBUT IN BLUE — Auburn Hills, Mich. — Production of the first Prowler to be sold under the Chrysler brand is set for January 16, 2001 at Conner Avenue Assembly Plant in Detroit. The 2001 Chrysler Prowler will bow in blue, and will be on display at the 2001 North American International Auto Show in Detroit through Sunday, January 21.
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Prowler delivers the “shock value” for the Plymouth brand while raising nameplate awareness for the full product range.
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Auburn Hills, MI — Be my Valentine. The 1999 Red Plymouth Prowler begins to arrive this month in Chrysler/Plymouth dealerships, just in time for Valentine’s Day. The manufacturer’s suggested retail price for Prowler is $40,000.
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1999 Red Plymouth Prowler
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The Prowler is in a class all its own despite renewed interest in the roadster segment of the market.
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“Prowler Silver” makes its debut as the new color for the 2000 model year.
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1999 Plymouth Prowler. PP-901.
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1999 Plymouth Prowler. PP-904.
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1999 Plymouth Prowler. PP-902.
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1999 Plymouth Prowler. PP-903.
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Plymouth Prowler shown with the “tow-behind” trailer, to be offered through Chrysler Corporation’s Mopar subsidiary as an extra cost accessory.
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Visually, the Prowler is an incredibly powerful design statement that first and foremost pays homage to the rolling art of hot rods – the ultimate expression of the great American open roadster.
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DaimlerChrysler’s Woodward Edition Prowler concept vehicle, released at the 1999 Specialty Equipment Marketing Association Trade Show.(PP-0001)
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1997 Plymouth Prowler.
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Plymouth Prowler Concept Vehicle. 1993. (CV-303)
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Prowler continues to cruise. Chrysler kicked off Detroit’s annual Woodward Cruise celebration in style by unveiling its new 2001 “Black Tie Edition” Prowler. The limited edition silver/black two-tone hot rod will arrive in dealerships by early September. (August 18,2000). (P-0103).
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1997 Plymouth Prowler.
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While aluminum is extensively used, it is not the only material. A type of polymer, called acrylonitryle-butadeine-styrene, was used on the grille.
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1999 Plymouth Prowler. PP-905.
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The hot rod aura of the concet Prowler was preserved in the final design of the vehicle’s interior.
Before Chrysler had Street and Racing Technology, it had Performance Vehicle Operations. What the two entities have in common, before SRT became its own brand, of course, is that each was created to take Chrysler and Dodge (and Plymouth, before it was unceremoniously killed off) vehicles to the next level of style and performance.
We’ll leave the question of whether or not the old Plymouth (and later Chrysler) Prowler was ultimately a stylish, performance-oriented car to you, but the boys and girls currently leading the SRT charge at the Pentastar headquarters are keen to accept the retro-rod into the fold.
According to the automaker, all of SRT’s current high-performance models owe a debt of gratitude to the old Prowler, due mostly to that car’s use of lightweight bits and pieces and innovative construction techniques. If nothing else, the fact that the Prowler’s frame is “the largest machined automotive part in history” is pretty cool. Read all the details here.