Honda has been dinged by the mediaus included – for recent lackluster designs, most notably the 2012 Civic. While the company has mostly adhered to its public position that everything is fine, clearly there are some changes being wrought behind the scenes at the Japanese automaker. For one, Honda's North American product development team is going to be taking over the next-generation Civic, according to Automotive News.

Honda will also be developing the Acura NSX here, according to remarks made by Erik Berkman, the company's new president of Honda R&D Americas, speaking at the annual Center for Automotive Research Management Briefing Seminars. Berkman has been in charge of Honda's Ohio-based research and development center since April. The organization has some 2,000 employees, a number which is likely to grow in the next few years, according to the report.


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    • 1 Second Ago
  • 59 Comments
      fanglemeister
      • 2 Years Ago
      I don't think it matters where the styling studio is located, corporate HQ / upper management has their own tightly held ideas of what Hondas and Acuras will look like, and that's the way it is, period. As alluded to by others, it will take nothing less than a huge cultural shift at this level to see any kind of significant changes.
      zizixx89
      • 2 Years Ago
      i wonder if they will make a NSX-R and NSX-R GT
        carguy1701
        • 2 Years Ago
        @zizixx89
        Doubtful. The HSV-010 (which was supposed to be the NSX) is serving in that role for right now.
        bytor42
        • 2 Years Ago
        @zizixx89
        First things first!
      MMM
      • 2 Years Ago
      Someone put Honda and Toyota out of their misery! Even Hundai and Kia look 1000 times better these days! What happened to mighty Honda? Such a shame!
        Lunch
        • 2 Years Ago
        @MMM
        I agree. Honda and Toyo are dead as a door nail. They had their day, but their time has passed.
      postpast
      • 2 Years Ago
      Does U.S. Operations have any Americans in it? I worked on the Canadian Headquarters of Honda and can say that it is a completely Japanese operation. They speak Japanese, and I had the feeling that a Chinese or Korean person wouldn’t feel welcome. They hired all “local” people for the construction, but while finishing I was treated as a “construction worker” by incoming staff. This is after I had met with and been giving good hospitality by Honda Management (which don’t really care for the English language themselves.)
        Jeb
        • 2 Years Ago
        @postpast
        I worked for a Japanese automotive parts supplier for a few years as an engineer. I did not like it. The atmosphere is much like you described it. Most meetings started in english but then went to Japanese. Engineering management was always Japanese. The highest level an American could get to is assistant manager. Now I work for an American automotive parts supplier that works with Japanese companies and I see the same thing with those companies. During the development phase with the Japanese car companies in the USA, I only work with Japanese engineers in the USA or in Japan. The SQE's (supplier quality engineers) are always American though.
      pasigiri
      • 2 Years Ago
      First order of business ... GET RID OF THE BEAK GRILL!!!!!!!!!!!!!
      John
      • 2 Years Ago
      The grill looks like a Chevrolet.
      robespierex
      • 2 Years Ago
      I normally don't care much about Hondas beyond their engine technology, but I think this is just a gorgeous design. Truly lust-worthy.
        mazeroni
        • 2 Years Ago
        @robespierex
        The NSX was designed in Japan though, right? If Honda is capable of putting that amount of care and passion into this design why is it they feel they need to move to the US?
          carguy1701
          • 2 Years Ago
          @mazeroni
          To combat the yen, most likely (thoughI suspect they'll still charge 100k plus dollars for it).
      MyerShift
      • 2 Years Ago
      So... They're going to get more dull and ugly? The outgoing Accord was a North American special.
        snap_understeer_ftw
        • 2 Years Ago
        @MyerShift
        actually the outgoing Accord was Japan-designed, Japan-styled but built in North America....just like the new Accord
        A.Hirigoyen
        • 2 Years Ago
        @MyerShift
        The American Accord is actually Japanese design, it's based on the Honda Inspire in Japan. The Japanese/Euro Accord is the Acura TSX here in America.
          • 2 Years Ago
          @A.Hirigoyen
          [blocked]
          over9000
          • 2 Years Ago
          @A.Hirigoyen
          Doesn't necessarily mean that the Japanese designed it. Cruze for example, is an American car designed in Korea...
      carguy1701
      • 2 Years Ago
      Considering that the conventional gasoline Civic isn't sold in Japan anymore, I'm not surprised that North America is staking the lead on design. Still, this doesn't mean that they're going to adopt radical styling overnight. I think the designs will stay relatively conservative, which, for some, is a good thing. Where they need to focus right now is interior quality, as the Civic has been rightfully called out for being cheap, hence the apprehension over the new Accord's interior.
        • 2 Years Ago
        @carguy1701
        [blocked]
        carguy1701
        • 2 Years Ago
        @carguy1701
        *is taking damn dyslexia
      Keldon
      • 2 Years Ago
      Still refusing to give up the beak huh Acura?
        • 2 Years Ago
        @Keldon
        [blocked]
          Justin Campanale
          • 2 Years Ago
          Guys, if this isn't proof that "aaromn_mt" aka Mary.keana aka ___I___ aka the rest of his 30-soemthing logins works for Honda, I don't know what is. Cue calling me a paranoid troll or a Hyundai marketer. And sign in to a few of your logins to downvote me.
      Justin Campanale
      • 2 Years Ago
      Design really isn't a top priority for Honda. They need to work on improving the cheap interiors of the Civic and Pilot, and make an effort to make sure that the Accord doesn't follow in those vehicles' footsteps.
      GMan
      • 2 Years Ago
      I do find that since the early 90's, the exterior design of the Accord has gone downhill every generation. It's like the designers found a bottle of boring and added a little bit more of it to each generation. The CRV has been getting uglier too. Then there's the TL. Woo boy.
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