Honda sells six model lines in the UK: the Accord, Civic, CR-Z, CR-V, Insight and Jazz. Three of those, the Civic, CR-V and Jazz, are made at Honda UK Manufacturing's facilities in Swindon, while the Accord, CR-Z and Insight are built in Japan. The hybrids are niche models that don't fit in the mass-market pipeline, but that's not the case with the Accord. According to a story in Autocar, pressures on Accord sales due to its assembly location and European market tastes have lead Honda to declare that the next generation might not make it to the UK.

The strong Japanese yen has pressured the profits of every export model built there. But exerting even more pressure than that on the Accord are the European market's moves to small SUVs and to cars with a lower CO2 tax. Autocar says the Accord is down to about 2,500 sales per year. By comparison, the D-segment Vauxhall Insignia sold 2,949 units in May alone. Admittedly there will be brisk business and fleet sales bolstering that number, but the essentially five-year-old Nissan Qashqai moved 4,775 units in June. If Honda can't figure out a solution to bolster the Accord's UK fortunes, it might take a break from the 'sceptered isle.


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  • 39 Comments
      rbnhd1144
      • 2 Years Ago
      Thats the front end we should have on the Acura TSX in America.
        Dr. Claw
        • 2 Years Ago
        @rbnhd1144
        Absolutely. The beak ruins the look. Honda has thankfully flattened it but they should go back to the '00s "replacement badge" look.
      throwback
      • 2 Years Ago
      I'm surprised to hear this. 2,500 sales is not much, but would building it in Europe help?
        timber
        • 2 Years Ago
        @throwback
        It could help because the Accord isn't a cheap car but the Accord problems are deeper.
      Radioactive Flea
      • 2 Years Ago
      The British have better taste then Americans. They don’t buy boring cars.
      Andy M
      • 2 Years Ago
      The Accord sold in UK is the same as the Acura TSX. Notice the photo of the Accord Wagon is the TSX Wagon? Brits like their small cars but are gaining a penchant for small SUVs like the CR-V and Nissan Qashqai. I see cars getting smaller everytime I go to the UK. Plus add the fact that govt regulations mean that you are taxed per engine size. The UK Accord/TSX is too large for that country, sips a lot, and a strong yen doesn't help. I'm looking for a wagon in the US, a diesel TSX wagon would get into my top 3.
        aatbloke1967
        • 2 Years Ago
        @Andy M
        Andy M - taxation based on cylinder capacity was phased out a decade ago; these days it is based on CO2 emissions. And D-segment cars are not "too large" for the UK.
          aatbloke1967
          • 2 Years Ago
          @aatbloke1967
          I would add that there's definitely a huge shift towards B and C-segment MPVs and CUVs, which offer equivalent amounts of interior space, are more versatile, are easier to park in newer car parks which offer smaller parking bays, and and are also more beneficial for elderly drivers.
      Proghog
      • 2 Years Ago
      Wow that is way nicer than the Accord Crosstour. Honda should have been selling tha instead of the Crosstour monstrosity.
        jadesaber2
        • 2 Years Ago
        @Proghog
        They do. It's called the Acura TSX Sport Wagon.
        • 2 Years Ago
        @Proghog
        [blocked]
      briang
      • 2 Years Ago
      I'm surprised no one has mentioned this yet, but that pretty much means the TSX is a dead car for Acura in the US as well. So the ILX and TL are going to be the two cars offered in that size, and the RLX being the flagship. That's too bad, as I was considering a TSX wagon for my next car.
      Nick
      • 2 Years Ago
      I am not surprised, honestly. They should have not messed with the formula of the original. They should have simply updated the styling, chassis, engine tech, and interior amenities of the original, without any increase in size or weight. Instead, this car was doomed since they stretched and bloated it, no matter how "marginally", they might claim the increase in size was. They cheapened the motor (k24z vs K24a2) instead of making it more powerful and fuel efficient, not implementing direct injection tech as the rest of the market was, not turbocharging, AND nixing VTC tech. Honda really has asked for their misfortunes with the bad management (possibly to large and closed minded / cost avoidant) and decisions. I love the old TSX / Accord Type S models. The current gen, is just a half assed lexus competitor. They have this bad habit of expecting to coast on the accomplishments / reputations of previous models and attempting the minimize development and manufacturing costs. The new civic models' lukewarm reception by the public and media last year can be can be attributed to many of the same flaws. NO NSX, NO S2000, no real vtec (VTC) in the new Si, no prelude... Honda, I am thoroughly disappointed.
      TangoR34
      • 2 Years Ago
      Firstly they marketed this car against the German premiums which is a mistake. If they marketed against the VW Passat with a more competitive price they woud have done better. Secondly Vauxhaull did better because they have been selling fleets of them to police vehicles and such. Finally Honda hasn't made a good Accord ever since the 1995 CD5 model.
      Nathan
      • 2 Years Ago
      Looks like Honda copied Saab 9-3.
      • 2 Years Ago
      [blocked]
      TBA
      • 2 Years Ago
      These are so expensive here, it's ridiculous.
      Avinash Machado
      • 2 Years Ago
      No more TSX.
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