Toyota's Tacoma may be getting a bit long in the tooth, but it's received a mild refresh for 2012, and a new "limited edition" package courtesy of in-house tuning arm, Toyota Racing Development. Toyota showed a preproduction TRD T/X Baja at last fall's Texas State Fair and then again at SEMA, with the real deal now poised to go on sale in May.

The Baja Series will start at $32,990, plus a delivery fee of $810. That's for a Tacoma Access Cab model with a manual transmission – the price scales up for automatic-equipped trucks and Double Cab models. The Baja Series package carries an MSRP of $5,015, but you get to subtract $650 in a "factory credit" if you order it, since the Baja's Off-Road Package is cheaper than the standard Tacoma Off-Road Package. Or to make things simpler, figure the Baja Series Tacoma is going to cost you $4,365 more than the same truck without it.

Besides the kit already included in the TRD Off-Road Package, which is required to get the Baja Series upgrades, the special Tacomas will feature BF Goodrich T/A KO tires (LT265/70R16) with bead-locking wheels, Bilstein shocks (front and rear), a TRD exhaust system, a two-inch front lift, and those snazzy Baja Series graphics.

Toyota has all the details in it's press release, which you can see if you scroll down.
Show full PR text
Toyota Announces Pricing for Limited Edition Tacoma Pickup TRD T/X Baja Series Package
  • Inspired By Toyota's Baja Racing Heritage
  • Enhanced Suspension For Greater Off-Road Performance
  • Special Package Adds to Updated 2012 Tacoma
TORRANCE, Calif., April 23, 2012 - - Toyota Motor Sales (TMS), USA, Inc., announced prices today for the TRD T/X Baja Series Package. Inspired by Toyota's Baja racing heritage, the truck reveals bold graphics with its name "Baja Series" and enhanced suspension, elevating the capability of Tacoma's TRD Off-Road pickup to a new level of fun and function. The special limited edition package will be available on select Tacoma 4x4 pickup trucks.

The TRD T/X Baja Series Package provides the customer with a great value and high level of capability that is backed by Toyota's standard vehicle warranty. The TRD T/X Baja Series Package is offered at an MSRP of $5,015 less a $650 Factory Credit. There is an additional savings because the package the Baja Series is built on top of, TRD Off-Road Package for the Baja Series, is priced below the regular TRD Off-Road Package.

Toyota has a rich Baja racing heritage that dates back nearly three decades and includes numerous titles at the legendary Baja 500 and 1000. Toyota's desert racing program has inspired the development of numerous TRD off-road focused products and packages over the years including the Tacoma PreRunner and TRD Off-Road packages for both Tacoma and Tundra. Last year, Tacoma's Off-Road Package was enhanced with the launch of the TRD T/X and T/X Pro packages. TRD now takes Tacoma off-roading to the next level with the development of the T/X Baja Series.

The T/X Baja Series will be available on both the Tacoma Access and Double Cab 4x4 models equipped with the TRD Off-Road Package. The Tacoma T/X Baja Series is equipped with a 4.0-liter V6 engine with either six-speed manual and five-speed automatic transmissions. In addition to an electronically-controlled locking rear differential, Active Traction Control (A-TRAC), Hill-Start Assist Control (HAC) and Downhill Assist Control (DAC) currently equipped on the TRD Off-Road package, the limited edition T/X Baja Series adds BF Goodrich T/A KO tires (LT265/70R16) and bead-lock style off-road wheels with an exclusive Gun-Metal Gray finish, TRD Cat-back Exhaust, increased front ride height of nearly two inches and unique Baja Series graphics.

The front suspension has been upgraded to include Ø66mm piston Bilstein race shocks with TRD coil springs that feature a protective zinc plated body and a one inch increase in wheel travel. The rear suspension is equipped with Ø50mm piston Bilstein race shocks with a remote reservoir to increase shock oil capacity for greater heat dissipation and damping sensitivity. The rear shocks also include a zinc plated body and a 1.5-inch increase in wheel travel.

The T/X Baja Series will be part of a Tacoma line that was updated for 2012 with a restyled front end and a refreshed interior in all models. Exterior changes included a redesigned hood, grille, headlamps and front bumper, among other changes. Inside, Tacoma received a new center-instrument panel design with a revised gauge cluster, along with a new steering wheel. A redesigned center stack added new air conditioner/heater controls and power point locations.

The 2012 Tacoma interior also received a new look with a black high-contrast center console, switch plate covers, dash and upper door trim, while the SR5 grade featured a new seat fabric design. Tacoma offers new heavy-duty all-weather flooring option for 2012 on Tacoma Access and Double Cab models equipped with a V6 engine. The more specialized TRD Sport and Off-Road packages also feature new water-resistant fabric protection seats.

All Tacoma TRD T/X Baja Series models will be built exclusively at Toyota Motor Manufacturing, Texas (TMMTX) in San Antonio and will reach dealer showrooms in May 2012. Prices for the Baja Series Tacoma do not include delivery, processing and handling fees (DPH), which are $810. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

2012 Toyota Tacoma Baja Series Model-By-Model Prices
Tacoma Baja Series 2012 MY, Model Code, Series, Description, MSRP, TRD Off-Road Pkg for Baja ($), Baja Series Pkg ($), Baja Series Factory Credit, New MSRP

2012, 7553, Tacoma, Access Cab 4x4 V6 MT, $25,055, $3,570, $5,015, -$650, $32,990
2012, 7554, Tacoma, Access Cab 4x4 V6 Auto, $25,935, $3,670, $5,015, -$650, $33,975
2012, 7593, Tacoma, Double Cab 4x4 V6 MT, $26,455, $3,455, $5,015, -$650, $34,275
2012, 7594, Tacoma, Double Cab 4x4 V6 Auto, $27,335, $3,555, $5,015, -$650, $35,255

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee of $810

Tacoma TRD T/X Baja Series Features
Off-Road tuned front and rear TRD Bilstein racing shocks
Electronically-controlled locking rear differential
Active Traction Control (A-TRAC)
Hill-Start Assist Control (HAC)
Downhill Assist Control (DAC)
BF Goodrich T/A KO tires (LT265/70R16) with bead-lock style off-road wheels with exclusive Gun-Metal Gray finish
TRD Cat-Back Exhaust
Increased front ride height by nearly two inches
Matte Black T/X Baja Vehicle Side Graphics
Exclusive TRD Tailgate Badge


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    • 1 Second Ago
  • 48 Comments
      Andre Neves
      • 2 Years Ago
      Does the rusting frame come standard?
      marshknute
      • 2 Years Ago
      I love the look of the Raptor, but am never in need of desert-racing technology nor even the V8 towing power. I would much rather save some money and buy a well-equipped mid-size truck. It's a shame that small trucks like the Ranger and Dakota Have been discontinued. I think there is a definite market for well-built mid-size pickups or even utes. Would anyone else be interested in a new Ford Ranchero or Chevy El Camino?
        Snark
        • 2 Years Ago
        @marshknute
        If you haven't bought a Tacoma, Frontier, Ridgeline, or Colorado, why not? They're all excellent midsize pickups. The Ranger and Dakota were crap; they need not be missed. And no, hell no, on the El Camino idea. If all you need is a bed, a 2WD Taco/Frontier does the job. And I expect any pickup to have decent ground clearance, available 4WD, and the ability to tow and haul, regardless of size.
          WillieD
          • 2 Years Ago
          @Snark
          The Ranger wasn't crap, but it obviously needed to be updated. I think Ford would have been wise to do a complete redesign of the Ranger, keeping it close to its previous size, and also making a Wrangler competitor based off of it.
          billfrombuckhead
          • 2 Years Ago
          @Snark
          Lots of high mileage Dakotas out there. Compact trucks are close to worthless, really a vanity purchase. Minivans are more capable for most jobs than a Tacoma. if you want to go off road get the champion, a Jeep Wrangler. 2013 Ram Pentastars will get the same highway as a Tacoma 4 cylinder. 2012 F150 V6's get the same a a Tacoma V6. If you want to rock a truck, get a real truck that you can stand on the tailgate.
          tributetodrive
          • 2 Years Ago
          @Snark
          no V8 or supercharger...
      Stinkyboy
      • 2 Years Ago
      I got a 2007 Tacoma regular cab 4wd 4 cyl 5 speed manual. its been great for all my hauling, snow and rain no problem. I sat in the new 2012, as with all new toyotas, the plastic parts throughout the entire vehicle have been made thinner and feels cheap. I like toyota vehicles, but they have gone too far with making use of cheap plastic bits and pieces.
      Custom Bikes
      • 2 Years Ago
      You can't take a regular truck, slap some stickers on it, off road tires and shocks and call it a desert runner. It may run to the desert but it won'take it out. The Raptor is a fine example of how an off road truck should be built, period ! Yes it's more money but like always, you get what you pay for. I pity the fools who will spend that much money on this " poor man's Raptor " when they can just but a regular Toyota truck and for less than $2000 can build it up to the se spects as this " desert crapper "
      johnb
      • 2 Years Ago
      I'll save a bit longer and buy a raptor. This is a nice truck though.
        fragmit50
        • 2 Years Ago
        @johnb
        You will get down ranked by Toyota fans, but I agree with you.
          jtav2002
          • 2 Years Ago
          @fragmit50
          Eh, nothing to do with Toyota fans. Not supposed to be a Raptor competitor(even though it has Baja in the name).
      WillieD
      • 2 Years Ago
      That is just too expensive for what you get. And those graphics just look silly. Go aftermarket with a lift, new shocks, and some tires and wheels and you'll probably spend half this much.
      fragmit50
      • 2 Years Ago
      Would rather have an F150 Raptor. Styling just seems dated to me on this.
        J W
        • 2 Years Ago
        @fragmit50
        Apples and oranges. No one will be comparison shopping those two trucks. Not to mention the massive price difference between the two.
          • 2 Years Ago
          @J W
          [blocked]
      protovici
      • 2 Years Ago
      Let's see the race: Raptor Vs this.
      AcidTonic
      • 2 Years Ago
      Has a manual transmission! I will definitely avoid automatics in the future and thus this is a truck I would likely buy in the next few years. Seems like you have to go to an import to get a manual on a truck these days. Sad because if both had a manual I'd be choosing the Raptor since it has the V8. I normally hate Toyota but I have to give props where props are due. I'd take this over a Raptor.
        jtav2002
        • 2 Years Ago
        @AcidTonic
        As a Tacoma owner, given the choice I'd take a Raptor. And I like my Tacoma.
          WillieD
          • 2 Years Ago
          @jtav2002
          An H2? But how could you look at it without throwing up? It's too bad, too, because the H2 and H3 were actually decent off roaders as far as the U.S. market goes.
          • 2 Years Ago
          @jtav2002
          [blocked]
          • 2 Years Ago
          @jtav2002
          [blocked]
          Imedley200
          • 2 Years Ago
          @jtav2002
          H2 is still just a silverado built on the GMT800 platform.
      jbm0866
      • 2 Years Ago
      The "snazzy baja series graphics" looks like an angry ex girlfriend found a can of black paint and decided to show you how she really feels about your new truck...lol. Having said that, I've always liked the Taco...but they're getting too expensive these days, and their MPG isn't that much better than a full size Chevy, Dodge, Ford.
      Starkeesha
      • 2 Years Ago
      Like I'd piss my $32,990 away of this f'ing piece of sh**!
      Nicholas Williamson
      • 2 Years Ago
      Love it. Would have to get used to the graphics on the side of the bed but, well done. This whole segment leaves me wanting more... With that said Toyota has done the most by a long shot to fulfill my wants and needs in a non-fullsize pickup. If Marty McFly were buying a truck today, it would be this (plus KC lights) :)
        Snark
        • 2 Years Ago
        @Nicholas Williamson
        Do you currently own a pickup now?
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