If you want to buy a new car, you go to a car dealership. If you want to buy a ridiculously expensive and luxurious cashmere sweater in any color imaginable, you go to Harrods. At least that's the way it once was, but these days the swanky London department store has been turning its front window display into an automotive showroom.

A year and a half ago Aston Martin put its Cygnet city car on display at Harrods, a lead that Lexus followed with a showcase of luxury hybrids in the same space a month later. Fisker followed suit just a few months ago, and now Mini is doing the same with its Goodwood edition hatchback.

As you may recall, the Goodwood is a Mini hatchback that's had its interior fitted by the same craftsmen who do the cabins for Rolls-Royce. Only 1,000 units will be made, each with a whopping $52,000 price tag. The Mini Inspired by Goodwood has been on display at Harrods for a week already and will be for another, with a salesman on hand – swatches and samples at the ready – to answer questions and take orders behind the window on Brompton Road.
Show full PR text
MINI Inspired BY GOODWOOD LIMITED EDITION AT WORLD'S MOST FAMOUS STORE

The MINI Inspired by Goodwood is the most ambitious and luxurious special edition model the brand has ever launched. To celebrate delivery of the first customer cars, a single example is going on display in prime position at Harrods, the world's most aspirational shopping destination.

The MINI which takes inspiration from the design team at Rolls Royce Motor Cars, forms part of a specially created window display. It is also visible from inside the iconic Knightsbridge store, allowing shoppers, pedestrians and drivers on the busy Brompton Road to see it.

The window features a beautiful manor house and gates, providing a quintessentially British backdrop to showcase the MINI. Inside Harrods, display screens provide information about the car, with a selection of swatches and samples of the premium interior trims used in the cabin. A member of staff from MINI's flagship Park Lane showroom will be on hand so customers can find out more or even place an order.

Highlighting the exclusive and limited edition nature of the MINI Inspired by Goodwood, the MINI logo and the words '1 of 1000' will be projected on to the pavement outside the window every night. The scene will be on display for two weeks starting from Easter Sunday, 8 April.

Guy Cheston, Harrods Director of Media Sale commented, "Harrods is delighted to be showcasing such an iconic British brand. The store attracts an average of 42,000 visitors every day from over 130 different countries every month. What better place than Harrods to showcase the most luxurious production MINI has ever built to a truly global audience."

The MINI Inspired by Goodwood is a special edition model like no other. Announced at last April's Shanghai Motor Show, it brings together the unparalleled fun and character of MINI with the outstanding quality of materials and bespoke workmanship that come as standard with any Rolls-Royce Motor Car

The dashboard, centre console, air vents, carpets, heated leather seats, roof lining, doors and interior cladding are all finished in the exclusive Rolls-Royce colour Cornsilk. The dashboard and door handle surfaces are of Walnut Burr, a premium wood trim bespoke to Rolls-Royce.

No expense or attention to detail has been spared on the car. The roof linings, sun visors and rear storage tray are all made of luxurious cashmere, with deep-pile lambs wool used to make the floor mats.

Power comes from MINI's acclaimed l.6-litre 135 kW/184 hp four-cylinder petrol engine with Twin Scroll turbocharger, direct petrol injection and variable valve control. The unit, which also powers the MINI Cooper S, is the most efficient in its displacement class.

The exterior of the MINI Inspired by Goodwood is finished in the exclusive Rolls-Royce colour Diamond Black metallic, and the car rides on 17-inch light alloy multi-spoke wheels. It is only available in MINI Hatch body style.

Standard equipment includes Bi-Xenon Adaptive Headlights, Park Distance Control, automatic air conditioning, an onboard computer, MINI Navigation and the MINI Radio Visual Boost audio system, which includes a Harman Kardon hi-fi speaker system.

The MINI Inspired by Goodwood is priced £41,005 and can be ordered through official retailers. The price includes a comprehensive five-year servicing package, MINI TLC.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 11 Comments
      NightFlight
      • 2 Years Ago
      "Only 1,000 units will be made, each with a whopping $52,000 price tag. " Further solidifying the fact that Minis are outrageously overpriced.
        torqued
        • 2 Years Ago
        @NightFlight
        Give it a rest already. Yes, they are a lot more expensive than a Yaris, but a lot less than an A3. They start at $20k, which really isn't ultra-luxury territory. Some people just can't get their heads around the fact that small cars can still be nice cars.
        aatbloke1967
        • 2 Years Ago
        @NightFlight
        One man's trash is another man's treasure. Horses for courses. You pays your money, and takes your choice. These idioms are all part and parcel of the capitalist world - deal with it.
        Zilla
        • 2 Years Ago
        @NightFlight
        Correction: Further solidifying the fact that anything involving Rolls-Royce is outrageously overpriced. The MINI is a car with one-of-a-kind styling, over 30 MPG and remarkable handling that comes from BMW know-how and starts at $20k. To me that isn't overpriced. If I made 20% more than I do now, I'd buy the Goodwood in a heartbeat.
      aatbloke1967
      • 2 Years Ago
      Evokes many fond memories of the old 1970's W&P Minis ... without doubt, this one will be snapped up by West End fashionistas and eccentric celebs.
      • 2 Years Ago
      [blocked]
      MattMan
      • 2 Years Ago
      Out of all the variants, they gave the Goodwood name to this one?! For shame!
      Bustago
      • 2 Years Ago
      Much better than when the rather naff and boring Lexus hybrids were in the windows, can't help but think they put cars in the wrong place though, they sit near the food and jewellery departments but tucked awkwardly in a corner.
      wanderlust
      • 2 Years Ago
      WTH I want interior pics, cant see much from that angle.