Chrysler has found itself in a bit of tangle with the company's Super Bowl ad featuring Clint Eastwood. In it, Eastwood speaks to viewers about "Halftime in America," specifically referring to Chrysler's recovery while drawing parallels with Detroit's own resurrection.

If Chrysler were hoping to put its weight behind a second term for President Obama, it chose an odd spokesperson in Eastwood.

Republicans like Karl Rove have come out in opposition of the ad, saying the spot was overtly political. It doesn't take massive leaps to see a potential correlation between the tagline "Halftime in America," itself a play on Ronald Reagan's famous "It's morning in America" line, and the current election season. Yet, in a radio interview yesterday, Chrysler Chairman and CEO Sergio Marchionne denied the advertisement was meant to do anything but stoke positive feelings toward the car company.

If Chrysler were hoping to put its weight behind a second term for President Obama, it chose an odd spokesperson in Eastwood. The actor has publicly spoken out against the auto bailouts in the past and even served as the Republican mayor of Carmel, California in the '80s. Hardly seems like the guy for pro-Obama flag waiving. A representative from Eastwood's production company told the Detroit Free Press, "The ad is not intended to have a political message, but rather one of American pride and job growth."

As if stepping into the pre-election mess weren't bad enough for Chrysler, the automaker also found itself in the midst of a copyright spat with NFL over the ad that saw the video yanked from YouTube just as it could have drawn the most traffic. The video later appeared on a separate channel. Follow the jump to watch the spot one more time.


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  • 144 Comments
      throwback
      • 3 Years Ago
      I wonder about intelligence of "pundits". 1 minute spent searching the web would determine Eastwood would be the last guy shilling for Obama. The ad was an upbeat commercial promoting building things in the USA, doesn't that benefit republicans also?
        Zoom
        • 3 Years Ago
        @throwback
        They only want America to fail. If anything makes people feel good about America right now, Rs are screwed.
      regionrat
      • 3 Years Ago
      Is this surprising, though? We're beyond the pale now. Everything can be skewed as political, which means everyone will pick a side without analyzing the facts. It's why we will NEVER have another universally loved president, celebrity, film, book, you name it. We're in the age of finger pointing and conclusion-jumping and rage. It's disgusting.
        scriber72
        • 3 Years Ago
        @regionrat
        Yes, abso-freakin'-lutely.
        ryanandrewmartin
        • 3 Years Ago
        @regionrat
        It's so tragic. We're not being the great country we can be. I used to identify as liberal and am still typically left-leaning but I am ashamed at how even the left is acting during this election. People will blindly vote for their team and believe anything their appropriately-biased news sources tell them. Everyone just wants to be right and to have the last word. It's so depressing.
      FunkyBanana
      • 3 Years Ago
      One has to really read into this ad to make it political. It was a cool ad with a bad ass giving a little pep talk to the country. How is that wrong?
      Fazzster
      • 3 Years Ago
      I am very political and right leaning as well. I did not see this ad as an endorsement for Obama. As much as I like Rove, I think he is mistaken. Frankly, I am surprised of the non-sense this ad is generating.
      Carpinions
      • 3 Years Ago
      Conservatives invent yet another non-issue to pee their pants over, and demand everyone else take notice. What's the matter guys? The ad wasn't politically correct enough for you?
      sensibility2
      • 3 Years Ago
      A lot of the BS about this commercial is because we allow and perpetuate it! After what this country went through this is one commerical I can identify with as a car enthusiast and an American. Patriotism should not be marred by politics.
      Derek Bair
      • 3 Years Ago
      I took the add to be more personal than political. I think we all have been through very difficult times and it was inspirational. It personified Chrysler and put it's (and our) struggles in a new and more optomistic light!
      Ryan Comerford
      • 3 Years Ago
      Rove and Fox News need to find something else to complain about here. I'm a libertarian and usually watch Fox, but this is being offended to be offended at something. Stop, please. It's nothing more than Eastwood giving America the 'half-time pep talk'. I thought it was a great message, but a lame commercial for a car company.
      wkander2015
      • 3 Years Ago
      support fox news channel most of the time.....this time rove should lighten up... remove his head from you know where, fiat repaid their loan cerebus should pay thiers what is 1.3 billion ? peanuts to save an american tradition.
        Bret Frohwein
        • 3 Years Ago
        @wkander2015
        Another way I've been looking at this is: the 1.3 billion they keep bringing up was actually loaned to the old Chrysler, now known as, "Old Car Co." while they had the loans, the current Chrysler paid about a billion dollars in interest. so when all was said and done, the tax-payers effectively lost about 300 million. and Look what we've got. a Whole new company run by actual car-nuts.
      XJ Yamaha
      • 3 Years Ago
      Oh jeez, this is the perfect opportunity to spread my theory of "The Little Mermaid's" liberal undertones.....good lord
        • 3 Years Ago
        @XJ Yamaha
        [blocked]
      • 3 Years Ago
      [blocked]
        fat kid
        • 3 Years Ago
        no because half plus a quarter = a million miles according to liberal logic
          Phil B
          • 3 Years Ago
          @fat kid
          fat kid, the only reason your attempt at a joke is funny is because you're fat.
          caddy-v
          • 3 Years Ago
          @fat kid
          Fat, unloved, still a virgin, too fat to sit in a car let alone drive one, has the mentality of a labrador retriever, did I say still a virgin?
      Synthono
      • 3 Years Ago
      American politics are an effective counter argument to this ad. These are the people running your country, you're all screwed, no matter what happens, no matter who gets elected.
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