Chrysler has found itself in a bit of tangle with the company's Super Bowl ad featuring Clint Eastwood. In it, Eastwood speaks to viewers about "Halftime in America," specifically referring to Chrysler's recovery while drawing parallels with Detroit's own resurrection.
Republicans like Karl Rove have come out in opposition of the ad, saying the spot was overtly political. It doesn't take massive leaps to see a potential correlation between the tagline "Halftime in America," itself a play on Ronald Reagan's famous "It's morning in America" line, and the current election season. Yet, in a radio interview yesterday, Chrysler Chairman and CEO Sergio Marchionne denied the advertisement was meant to do anything but stoke positive feelings toward the car company.
If Chrysler were hoping to put its weight behind a second term for President Obama, it chose an odd spokesperson in Eastwood.
If Chrysler were hoping to put its weight behind a second term for President Obama, it chose an odd spokesperson in Eastwood. The actor has publicly spoken out against the auto bailouts in the past and even served as the Republican mayor of Carmel, California in the '80s. Hardly seems like the guy for pro-Obama flag waiving. A representative from Eastwood's production company told the Detroit Free Press, "The ad is not intended to have a political message, but rather one of American pride and job growth."
As if stepping into the pre-election mess weren't bad enough for Chrysler, the automaker also found itself in the midst of a copyright spat with NFL over the ad that saw the video yanked from YouTube just as it could have drawn the most traffic. The video later appeared on a separate channel. Follow the jump to watch the spot one more time.