The current state of the automotive industry is all about blurring lines. Cars and trucks used to be on opposite sides of the market until crossovers blurred the line. Coupes and convertibles have come closer together with the proliferation of the retractable hard-top. Even the line between manual and automatic transmissions has been blurred by the advent of CVTs, DCTs and sequential gearboxes of every sort. And the same could be said for advertising.
While automakers used to pitch their products in short commercial spots – and most still do – some have started producing their own content. That is to say, the intermission has become the main act. Just look at BMW's film series The Hire, or Audi's new television program Untitled Jersey City Project.
Filmed by True Blood and Game of Thrones director Daniel Minahan, the plot revolves around a couple of young architects hired to build a stadium in Jersey City, just across the river from Manhattan, but soon find themselves in over their heads. The sequence jumps around a moving timeline, starting with the climax, as the protagonist zips around New Jersey in his new Audi A6. Each two-minute episode is set to air on FX every Sunday night for eight weeks... or you could just jump past the break and watch them all right here.