
Curiously, the $26,500 price tag represents an increase of $705 versus the Optima's platform mate, the 2011 Hyundai Sonata Hybrid. Kia tells us that the price increase is because the Optima comes with more standard equipment than the Sonata, including things like a rear backup camera, rear spoiler, auto-down front windows for the driver and passenger, a cooling glovebox, compass, and Uvo, Kia's brand new infotainment system.

