• Mar 31, 2011
"Enjoy The Ride" PSA – Click above to watch the video after the jump

Remember the Embrace Life PSA that urged auto occupants to use their safety belts? It's a beautiful safety ad with a very powerful message. The Road Safety Council of Western Australia must have been watching, because they've taken their safety message to the next level of serenity.

Beyond the jump is a three-minute ad titled "Enjoy The Ride." The first two minutes of the video explain how important it is to slow down in every day life. If you don't, the PSA explains, you're on the fast track to early aging, heart disease and even erectile dysfunction. You wouldn't know this is an auto safety spot until the last minute of the PSA, when the real message reveals itself. Slow down and enjoy the ride. Hit the jump to view the video – just be prepared to breath a little deeper... you may want to join yoga after this. Hat tip to Chris!

[Source: YouTube]



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    • 1 Second Ago
  • 34 Comments
      • 3 Years Ago
      I'm the first guy to shout down this kind of lifestyle advertising that's short on facts but long on lectures, and true to form, this ad is a little spacey at times. However, this shortcoming is overcome by the near-universal experience of trying to speed through town, only to get stymied by traffic lights. Therefore, this is a very effective marketing message. Well done.

      Tell you a little story: When I was 23, I leased a new MINI Cooper S. In the span of one week, I received two tickets for speeding and reckless driving. I thereafter resolved to drive like jets taxi on a runway. Ever notice how pilots taxi their aircraft at very deliberate, steady speeds? They've got all the power in the word at their fingertips, so there's no need show it off. You and I know that's not really why pilots taxi the way they do, but that's what I imagine when I'm cruising around town. When I come to highway, I accelerate - kind of like taking off - and again set into a steady, predictable speed.

      Try it sometime - It's an enormously pleasurable and satisfying way to drive.
        • 3 Years Ago
        Yes! This is a very fun way to drive!
      • 3 Years Ago
      speedhump

      hahaha!!!

      wasnt there a study done showing that people who drive slow are actually more likely to get into accidents because driving slow results in the driver pay attention to other things besides the road?
        • 3 Years Ago
        Yep, It's not about being slow, it's about being aware and giving yourself enough time to react for the speed you are going.
        • 3 Years Ago
        Thank you both of you, plus with cars being so damn easy to basically just steer, and dangerous obstacles being moved further away from the roads, and the possibility of hitting a tree being reduced by guard rails that will potentially fling you into oncoming traffic anyway, people are getting complacent and isolated from any risk. They somehow lose any and all concentration and their minds wander and they 'look around' inside the car because they are actually bored. Raise the limits and make driving riskier, and BAM, the road toll will actually reduce, black magic some would say, yet logical to the real drivers. Governments the world over (mostly) take friggin note finally!
      • 3 Years Ago
      I'll get mocked, but I do exactly what they suggest.

      I was reckless in my younger days and had access to fast cars (Audi V8, 911 Carrera, Lancia Delta HF Integrale etc.), crashed twice due to excess speed but survived to perceive the utter stupidity of what I had been doing.

      For 15 years I didn't have a car at all, living in the city that was easy. But now, being a family man and living in the countryside I do have an A to B hauler. And every Friday after a week of work and dinner with the family I drive 60 km for a 3 hour training pass with my best friend. And then I drive back. I listen to the radio playing hits from my youth and unwind. 45 minutes of my time.

      Yes, that could be dangerous relaxing at the wheel. But what I do to keep myself connected to the road is hypermiling. I keep to the speed limits, but coast when possible and check in the mirror for the possibility to NOT push the pedal further to keep pace going uphill. And finally at home I check the consumption average to see by how much I beat my wife who drives the car all week (I walk to work).
      • 3 Years Ago
      Driving fast is definitely EXTREMELY dangerous. That is why the German autobahns have a lower fatality rate than experienced during the United States during the 55mph imposed limits. Makes sense if you don't think about it.
        • 3 Years Ago
        There are some other differences here in Germany:
        - a permanent traffic barrier in the middle of the highways.
        - overtaking on the right is strictly prohibited.
        - our cars cost more than your premium cars because they need brakes and noise blockers for >200km/h. German cars exported to the USA are "budget versions"; the new US Volkswagen even have a totally different structure.
        - they are a lot lighter (because you don't want to drive 200km/h in a 3 ton SUV)
        - oh, and only a few sections are really free; most is limited to 130 km/h, sometimes even much lower (down to 80!).
        • 3 Years Ago
        The no-limit law was repealed due to national government funding threats, not any desire by the local populace.

        The only real problem was that "reasonable and prudent" was misinterpreted by many to mean there is no speed limit, so people were driving in with modified sports cars from across the nation trying to do top speed runs at 170mph+.

        Various studies have already shown that nearly all motorists can evaluate the safe speed, and it is only a tiny fraction that fall far above or below the natural flow of traffic. This also adjusted itself based on light and weather conditions automatically, showing that suggested speed signs (such as those approaching a turn) with a reasonable and prudent law are perfectly safe and provide information to visitors not familiar with the roads while allowing police officers to actually pursue the truly dangerous drivers without having to sit on the side of the road with a radar gun collecting revenue.

        Besides, the idea that the speed limits are set by the engineers that designed the roads is patently false, as evidenced by the fact that the highway near my house has had its speed limit adjusted three times. Meanwhile, passing on the right, not signaling intentions, too close of following distance, multiple simultaneous lane changes, and other dangerous behavior is left almost completely unenforced, although they are the known true factors in vehicle accidents.

        Speed doesn't kill, Stupidity does.
        • 3 Years Ago
        The whole 'it's driver education' thing is a myth. While driver education in the US is comparatively bad to education abroad, the 'no limit' concept has been applied in the past in (can't remember which one but I think it was) South Dakota. The result? Lower fatalities, but a notable increase in crashes involving animals (you can figure out why).

        The 'no limit' concept was repealed a couple years later.
        • 3 Years Ago
        Indefinite Implosion

        What are we waiting for? Road tests are far too easy in this country!
      • 3 Years Ago
      Driving slow - like the video - takes too long. I'm glad they didn't use a shock video, but this extremely well shot video didn't get the important message through quick enough.
      • 3 Years Ago
      DAMN! did you guys see that ass at 10 seconds?

      • 3 Years Ago
      But I love speeding and it relaxes me. Also I have never been in an accident. Its like that old car movie said, "if you drive at 100 mph its safer than 60mph because your paying more attention". Not sure if that was a gumball movie and I'm not suggesting everyone drive at 100 mph. Any way driving 55 in a 55 is BORING.
      • 3 Years Ago
      I usually speed to overcompensate for how excessively slow people drive down here in Utah. Most of the time, they drive slow because they try to multitask with food or texting. Sometimes it seems that slow drivers have yet to master the accelerator, and are afraid to meet the speed limit. If people would just drive the speed limit, and be courteous about letting faster drivers pass in the left lane, then I'd be inclined to slow down some. But I swear, most drivers in Utah are either rude, discourteous, and/or just plain stupid.
        • 3 Years Ago
        WOW!!!! i thought i was the only that felt that way!!!!! Thanks brother.
      • 3 Years Ago
      I'm a results kind of person! Driving slow just doesn't work for me!

      Yeah, I know that 9 times out of 10 I make it to the light faster only to stop, but you know, it's that 1 out 10 times that makes it worth it!

      Sure you save money by driving slower but then again ... time is money!

      I once attempted to drive from Montreal to Moncton at the post speed limit, 100 km/h or 110 km/h (60 to 70mph). I figured, that on the 1000 km journey, that that speed would save me about 20$ each way.

      So I started, made it all the way past Québec City and then started doing more math --after all, I had all the time in the world! Driving the speed limit vs. driving 20 over would save 20$ but would cost me 2 hours!

      No convert time to money .... I'm not saving anything! So I drove the remaining 700 kilometres at 30 over and I have done so ever since!
      • 3 Years Ago
      Fantastic ad. I don't know why everybody is in such a rush to do everything all the time. Life is not a competition, it's a journey.
      • 3 Years Ago
      I love how at the end, the announcer says the govt. authorisation slowly. In other govt. ads, that last part is ALWAYS spoken as if its one word. e.g. "AuthorisedbythestategovernmentPerth"
      • 3 Years Ago
      I drive fast... and when I do.. I notice how many people who are driving slow are not paying attention .

      People who drive fast pay attention to the road more. This is proven to me. Slow drivers are distracted... I say this because many upon many of times I could be speeding coming along nicely then out of no where a slow moving car would pull right in front of me leaving me to slam on my brakes or aggressively dart into the next lane both to avoid running into the back of his car... all this happing while the driver in the slow car never noticed a thing...


      Also i never seen someone driving fast text or fumble around with something in the car... slow driver do. I'm not saying driving fast is the way to drive... but driving fast ISNT necessarily bad
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