• Mar 23, 2011
2012 Ford Fiesta w/ Sport Appearance Package – Click above for high-res image gallery

Ford wants you to get personal with the 2012 Fiesta. Be it through custom exterior graphics or LED lighting, Ford offers something to make your Fiesta truly your own. Now, if you opt for the SEL or SES trims, you can also choose from a pair of new two-tone interior color schemes. The 2012 Fiesta can be outfitted with Oxford White or Race Red, both of which are paired with black.

Besides the interior style touches, the 2012 Ford Fiesta is now being offered with a sport appearance package. It includes blacked-out side mirrors, grille-surround, upper rear-hatch spoiler and a set of 16-inch polished alloy wheels. This isn't just for looks, though. When equipped with a manual transmission, the standard 4.07 gear ratio gets swapped out for a 4.25 final drive ratio, meaning off-the-line acceleration should prove to be a bit more brisk.

Check out the new interior options in the gallery below, and click past the jump to read the full press release.



[Source: Ford]
Show full PR text
Ford Fiesta Gets Personal for 2012, Gives Owners Bursts of Color, Customization Inside and Out

Ford Fiesta continues to deliver personalization options for customers, with the debut of three new packages for 2012. The offerings include two interior packages and one exterior package
Forty percent of buyers purchase at least one accessory for their Fiestas, with more than 26,000 Ford Custom Accessories items already sold

The new interior package delivers a custom look with two-tone seating surfaces, door trim inserts, steering wheel and interior components, and is available in both Race Red and Oxford White

Inspired by the European Ford Focus RS, the premium sport appearance package offers customers several blacked-out components, along with a performance improvement when ordered with a manual transmission


Dearborn, Mich., March 23, 2011 – The small car style Ford Fiesta delivers is expanding for 2012 with three new packages to give customers even more options for personalizing.

The new packages build on the success of the current personalization choices Fiesta customers enjoy today, with nearly 40 percent purchasing at least one accessory. To date, more than 26,000 Ford Custom Accessories items have been purchased by Fiesta owners.

"The Fiesta customer loves accessories and personalization. These packages extend the desire the customer has to make the car more tailored to his or her own personal tastes," said Lew Echlin, Global Car marketing manager. "Personalization has been key since the Fiesta launched, and with the new packages we're featuring the latest design trends so customers can do even more with their car."

A recent study by the Specialty Equipment Market Association (SEMA) found that accessories drive sales, with the availability of accessories influencing more than 1 million new vehicle sales each year.

"The appeal of accessories reflects on other trends in society, including the desire to personalize phones, computers and clothing," said Sheryl Connelly, manager of Ford Global Trends and Futuring. "People don't customize to stand out from the crowd; they do it to create a more meaningful connection."

The new premium sport appearance package takes cues from the European Focus RS with several blacked-out components that feature Tuxedo Black paint, including:

-Side mirrors
-Headlamps
-Grille surround
-License plate header
-Upper rear hatch spoiler

"The black trim pieces are the perfect way to complement the exterior of Fiesta and give it a completely unique look that our customers are looking for," said Richard Anderson, planning manager, Ford Vehicle Personalization. "Fiestas outfitted with this package will give off a race-like, sporty feel that's unique to this vehicle."

The package also offers 16-inch polished alloy wheels along with improved performance when ordered with a manual transmission. The package delivers improved performance through a shorter final drive ratio of 4.25 versus the base model at 4.07.

Interior touches
The new premium interior packages for the 2012 Fiesta draw inspiration from the runway. Available on high-level Fiesta SEL and SES models, the packages feature high-contrasting interior accent colors in Oxford White or Race Red that are strategically placed throughout the interior of the vehicle, similarities that can be seen in the latest collections in fashion and home design.

"The inspiration for this package is mainly a result of the trends we're seeing in fashion," explained Mark Conforzi, chief designer, Ford Vehicle Personalization. "Designers like Stella McCartney use bold, contrasting color similar to these interior packages, adding a one-of-a-kind design that looks amazing."

The contrast color is used on the center stack bezel, door panels and vent trim rings. The two-tone leather-wrapped steering wheel also offers a color-matched insert with contrast stitching, while the shift knob comes in black leather for even greater distinction.

The theme also carries through to the seats, where contrast-color leather seat cushions and seatback surfaces with perforated inserts are used. Contrast-color seams are applied in the bolsters, head restraints and seat surfaces. The seats also feature a debossed "Fiesta" logo and black leather bolsters.

Personalized Fiesta
There are plenty of options for customers looking to personalize their Fiesta in other ways as well. Ford Custom Accessories offers almost anything an owner would need to put a creative touch on Fiesta or give the car even more functionality. If an owner is looking to light up the interior, for example, there are several choices. An illuminated gear indicator shift knob comes with a digital gear display, while illuminated door sill plates add special effects with an LED Fiesta logo.

There's also an interior light kit that includes one LED-generated light in the cupholder area and a light bar in the footwells. Owners can set a mood with their choice of seven colors that create the perfect ambience.

A rear roof spoiler exclusive to the hatchback is a chiseled head-turner that can be painted to match one's Fiesta color, or painted in a contrasting color for even more flair. A four-piece, race-inspired body kit comes with a sculpted front air dam, side skirts and sleek rear valance.

Introduced for the first time in North America last year, a unique body-side tattoo graphic for Fiesta is being offered. Guaranteed to get looks, this striking tattoo, available in black or silver, spells out "Fiesta" on the side panel. It's made of heavy-duty, weather-resistant vinyl and is precision-cut to fit the car's curves.

Another option features Ford Custom Graphics by Original Wraps, which lets customers choose the size and design of several body-side and hood graphics or racing stripes from a portfolio of images. More than 22 designs are available in several different colors, and include a cityscape, bubbles, flames and even ninja blades. Check out the graphics at www.fordcustomgraphics.

Nearly a year after Fiesta's North American introduction, the Fiesta accessory offerings continue to be well received. While some customers prefer appearance items, others are all about functionality. To date, the most popular accessories are custom manual transmission shift knobs, the Euro-style upper rear hatch spoiler and the Fiesta tattoo graphic.

Additionally, 10 percent of all manual-transmission Fiestas are ordered with the Illuminated Interior Accessory Package and Metallic Interior Accessory Package.


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  • 29 Comments
      • 3 Years Ago
      Performance electric option please so I can drive to Torque City.
      • 3 Years Ago
      Smart for Ford to keep the new Fiesta fresh, especially since it's about to be overshadowed by the new Focus.
        • 3 Years Ago
        Its good to see Ford try, but this is not bound to last long. Options like this are going to be very low take rate and not cheap, considering its only offered on the top level models.

        But with the new Focus around the corner its going to get tougher for the Fiesta. Provided the new Focus will be a bit more expensive than the last gen POS Focus, its going to provide same mileage as the Fiesta and a lot more room for only a few thousand dollars more.

        I am not saying that Ford should not have the Fiesta, it certainly should. But the current sales are slow, and Ford should concentrate on how to make the most profit from such slow sales.
        • 3 Years Ago
        @RAndroid: Really? The Prius is midsize and the Fiesta is a sub-compact. Maybe compact. I guess the 70% of 1-series FWD-believing owners aren't the only ones confused.
        • 3 Years Ago
        "But with the new Focus around the corner its going to get tougher for the Fiesta. Provided the new Focus will be a bit more expensive than the last gen POS Focus, its going to provide same mileage as the Fiesta and a lot more room for only a few thousand dollars more."

        Not the case... the Focus is going to run at least another 3K.. once you start piling on options, it gets even more expensive. You can buy a pretty "cool" almost fully loaded Fiesta for under 20K. a similarly equipped Focus is $24K... and the only way the Focus gets 40 mpg is if you go with the "uncool" SFE model... that means no manual tranny and stupid wheels..

        $4k is a significant amount of money.. for me, that's the difference between buying a Fiesta or a Focus. this is true for a lot of people. it's not going to get tougher for the fiesta. the fiesta will still have as much of a presence because it is Ford
        s entry level sedan. these types of cars never dip off when a new larger car is introduced.

        a car that Ford should be worried about is the Fusion. the fact is the new Focus is a cooler car. it has cooler options like myford touch and cooler seats and all sorts of new stuff from ford. plus, you get another 5 mpg's with the Focus, and almost just as much interior space. so why does the Fusion begin to lose? because it still costs more than the Focus, which has more options. the only advantage the fusion has is more trunk space... trunk space doesn't sell cars.. "cool" stuff and good looks sells cars..

        the fiesta will be fine.. it's the fusion that will lose sales to the Focus. that is why ford cannot wait until summer 2013 to release the Fusion/Mondeo replacement. this is a car that must be fast-racked in order to maintain sales and reputation.
        • 3 Years Ago
        "considering its only offered on the top level models."

        Everything isn't for everyone so it makes sense to make the least likely added options available on the variant of the model which is most likely to have it ordered on! i.e. the one with all the options / highest trim level

        That's my take!

        As for the Fiesta being effected by the Focus, I don't think so! They are two different sized cars! The Fiesta is the size of a Prius and Fit while the Focus competes with Civic and Corolla. If the suggestion that the Fiesta would get owned by the Focus in regards to sales, then neither Honda or Toyota would have their offerings, all of which sell extremely well! Which is the point of entering these markets with cars such as the Fiesta and the Focus which outclass, out-perform and offer the same and or better quality than the competition!
        • 3 Years Ago
        As far as your other comments, RAndroid, the Fit (20k max) comes nowhere near the cost point of the higher-end Fiesta (low 20s optioned up). It's an economy car. Ford is trying to sell the Fiesta as an upmarket sub compact (a la Mini), and I'm not sure they will be successful. You may be onto something though, if they price the Focus higher than the Fiesta (which they must), meaning loaded Foci will be pushing $25/26k.... which today sounds utterly ridiculous.
      • 3 Years Ago
      Does MikeW work for Ford?

      This was the only car they released recently that didn't have multiple final drives available and now it does too.
      • 3 Years Ago
      So both cars built with a real manual can be quicker when order this way. Well isn't that nice.
      • 3 Years Ago
      "I live where it's hilly so,..I need more power"

      Not really a fan of Jay's,...but that line cracks me up!

      Because I live where it is really really hilly.

      Just don't call me Billy.
      • 3 Years Ago
      Fiesta ST please.

      160-180HP and under $20,000 and that would get me out of my current vehicle very quickly.
      • 3 Years Ago
      Prius
      Prius Height 58.7
      Prius Width 68.7
      Prius length 175.6

      Fiesta Sedan
      Fiesta Height 58
      Fiesta Width 66.8
      Fiesta Length 173.6

      Fiesta Hatch
      Fiesta Height 58
      Fiesta Width 66.8
      Fiesta Length 160


      Okay! So the Fiesta is in its largest size smaller than the Prius! So what was that again about size and them not being in the same size category? Because you just got owned! Check your facts!

      FACTS FROM FORD & TOYOTA
      http://www.toyota.com/prius-hybrid/specs.html

      http://www.ford.com/cars/fiesta/specifications/
      • 3 Years Ago
      i would have called it the Fiesta 911 Turbo S Edition 918 Spyder, but i think thats been taken already.
      • 3 Years Ago
      As a Fiesta owner, I still have no regrets not waiting until the 2012 model year... Higher final drive? Isn't the point of buying a subcompact the stellar gas mileage? First gear is already way too short IMO...
        • 3 Years Ago
        While admittedly I haven't seen the final specs, I suspect that this basically reverts to the European gearing, which has more evenly-spaced gears that are shorter at the top. For example, when both equipped with a 5-speed and the 1.6 liter engine, the Euro Fiesta can complete the 0-60 sprint in second gear while the standard American Fiesta is forced to finish it in 3rd gear because 1st, 2nd, and 3rd are really short. However in 5th gear the Euro Fiesta revs at 3,000 rpms while the American one revs at 2,600, because 4th and 5th gears in the US Fiesta are really tall. Thus the yawning gap between 3rd and 4th gear that all the reviews complain about. If this is what's being addressed, then this is a very useful functional change to make the Fiesta more drivable day-to-day, even if highway mileage will suffer a bit.
      • 3 Years Ago
      Now just kick it up a notch and sell a Fiesta RS or S2000.
      • 3 Years Ago
      I love the look of the white and black seats.
      • 3 Years Ago
      No thanks.

      I'll wait for the 1.6L ecoboost.
        • 3 Years Ago
        I'm still waiting for a current Fiesta SHOGun with a mid mounted V6 Ecoboost.
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