• Dec 10, 2010

Ralph Lauren Sporting Watch – Click above for high-resolution images

There are plenty of watches out there that try to emulate one car or another, but it takes something truly unique to accompany a car like a Bugatti. For its part, Parmigiani Fleurier has had at it a couple of times with timepieces matched to Molsheim's latest, but to run with a car as coveted and prized as the Bugatti Type 57SC Atlantic, really only one brand would be up to the task: Ralph Lauren.

Everyone from fashionistas to holiday shoppers know Ralph Lauren as a clothing label, but automotive enthusiasts like ourselves know him as the proud owner of one of the most delectable classic car collections the world has ever known. Once in a while, Mr. Lifshitz (as he's still known back in The Bronx) puts his two passions together to create something special. Last time it was a luggage collection inspired by Ferrari. This time it's a watch to go with his '38 Bugatti.

The latest in Lauren's Sporting Watch collection is styled after the interior of the Atlantic, with an elm burl wood ring emulating the car's dashboard, galvanized matte black dial with white Arabic numerals like the Bugatti's gauges, and visible screws around the case front recalling the rivets along the Atlantic's spine. The movement is crafted for Ralph Lauren by the Richemont group – the same company that makes Cartier, Jaeger-LeCoultre, Panerai and IWC, to name just a few – and features a 45-hour power reserve.

All in all, one of the classier ways we've seen to wear your car on your wrist, but at $13,200, we'll try not to like it too much.



[Source: Ralph Lauren Watches]


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    • 1 Second Ago
  • 11 Comments
      • 4 Years Ago
      very nice
      • 4 Years Ago
      Am I the only one who thinks that for $13,200, with 2010 machining technology, they should be able to get the screws in the bezel to follow a hexagonal path around the watch when properly tightened? It's a beautiful watch to be sure, but the screws pointing off in random directions distract my eye.
        • 4 Years Ago
        You are perfectly right, arootbeer! There is another thing which boders me - usualy wooden veneer is where human touch is expected (like in Jaguar cars, for example), but here is under the glass. I don't get it...overall feeling is coldness instead warmth, IMO.
      • 4 Years Ago
      It's a beautiful watch, sure...but I could almost pick up a brand new Ford Fiesta for that kind of coin--and I think I'd rather have the Ford.
      • 4 Years Ago
      if it can tell time, thats my watch...
      • 4 Years Ago
      More watch posts please. I love cars and watches so car based watches are super awesome.
      • 4 Years Ago
      I'll take my Dievas Vortex anyday over that thing.
      • 4 Years Ago
      A lot of money for a watch but this one may actually be one I'd spend that kind of coin on, if I had the loose change... a beautifully and thoughtfully crafted watch, in honor of an all-time great car, by the owner of one.
        • 4 Years Ago
        For 13k you can definitely do better that'll both come from its own Manufacture and be far more unique on its own merits. I'm afraid this isn't the kind of watch that'll be of any meaningful significance down the road. It comes off as a branding exercise for RL to see how far up they can push their brand.
      • 4 Years Ago
      Although designs of cars and watches are connected, this one (the same as the vehicle it reminiscents) is just for snobs with enormous amont of money. Being a fine art doesn't necessarily means it is an extraordinary from technical point of view product. Citroen DS was one of the best mass examples - fantastic look and underperforming appliance at the same time. That way people today like non inspiring products a'la Camry, because they perform perfectly on day by day basis.