Grand Cherokee lifts Jeep, Toyota falls hard

After a couple days of delay, sales numbers for the month of October are finally in, and most automotive brands earned a treat instead of a trick.

The majority of brands for sale in the U.S. achieved an increase in sales versus the same month last year, and of those, the majority posted a double-digit gain in sales. Jeep pulled off a triple-digit sales gain, seeing volume rise an incredible 111 percent thanks to the new Grand Cherokee, sales of which rose from a scant 3,256 units last October to an impressive 12,721 this October.

The biggest surprise is Toyota joining the cellar dwellers with a 6.2-percent drop in sales. Despite an 8-percent rise in sales, Lexus and its relatively low sales volume couldn't save the company as Toyota as a whole fell 4.4 percent.

Brand/Company Vol. % Oct-10 Oct-09 DSR%* Oct-10 Oct-09
Jeep 110.96 28,480 13,500 118.78 1,055 482
Porsche 61.21 2,647 1,642 67.18 98 59
Jaguar 46.83 1,295 882 52.26 48 32
Saab 44.44 741 513 49.79 27 18
Buick 38.84 12,569 9,053 43.98 466 323
Kia 38.72 31,199 22,490 43.86 1,156 803
Hyundai 37.58 42,656 31,005 42.67 1,580 1,107
Land Rover 36.94 2,958 2,160 42.02 110 77
Ram 36.81 18,090 13,223 41.87 670 472
Mitsubishi 32.17 5,111 3,867 37.06 189 138
GMC 30.34 33,136 25,423 35.17 1,227 908
Chrysler 29.12 16,547 12,815 33.90 613 458
Subaru 25.05 22,720 18,169 29.68 841 649
Infiniti 22.93 7,930 6,451 27.48 294 230
Ford 20.62 143,624 119,072 25.09 5,319 4,253
Mazda 19.54 18,013 15,068 23.97 667 538
Volkswagen 17.88 20,084 17,037 22.25 744 608
BMW 17.20 19,272 16,443 21.55 714 587
Suzuki 17.08 2,043 1,745 21.41 76 62
Honda 15.91 87,800 75,751 20.20 3,252 2,705
Cadillac 15.44 13,393 11,602 19.71 496 414
Nissan 15.24 61,843 53,664 19.51 2,290 1,917
Acura 12.92 11,011 9,751 17.10 408 348
Mercury 12.00 7,477 6,676 16.15 277 238
Audi 10.46 8,128 7,358 14.56 301 263
Lexus 8.15 21,091 19,502 12.15 781 697
Chevrolet 6.75 124,294 116,436 10.70 4,603 4,158
Mercedes-Benz 4.85 19,076 18,193 8.74 707 650
Dodge 2.87 27,020 26,265 6.68 1,001 938
Lincoln 1.47 6,834 6,735 5.23 253 241
Mini -5.41 3,950 4,176 -1.91 146 149
Toyota -6.24 124,383 132,663 -2.77 4,607 4,738
Volvo -9.94 3,996 4,437 -6.60 148 158
(Hummer) -21.17 242 307 -18.25 9 11
Smart -44.48 367 661 -42.42 14 24
(Saturn) -98.84 42 3,623 -98.80 2 129
(Pontiac) -99.22 83 10,646 -99.19 3 380
TOTAL 10.39 950,145 841,600

COMPANIES
Jaguar Land Rover NA 39.81 4,253 3,042 44.99 158 109
Chrysler Group 36.98 90,137 65,803 42.05 3,338 2,350
Ford Motor Company 19.21 157,935 132,483 23.63 5,849 4,732
Nissan North America 16.07 69,773 60,115 20.36 2,584 2,147
American Honda 15.57 98,811 85,502 19.85 3,660 3,054
GM (Core) 12.85 183,392 162,514 17.03 6,792 5,804
BMW Group 12.62 23,222 20,619 16.80 860 736
GM 3.47 183,759 177,603 7.30 6,806 6,343
Toyota Mo Co -4.40 145,474 152,165 -0.86 5,388 5,434
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 27 selling days in October 2010 versus 28 selling days in October 2009, so the change in monthly sales volume will be different than the change average daily sales rate (DSR) for each brand/company.

UPDATE: Saab numbers corrected.