• Nov 3, 2010
Grand Cherokee lifts Jeep, Toyota falls hard

After a couple days of delay, sales numbers for the month of October are finally in, and most automotive brands earned a treat instead of a trick.

The majority of brands for sale in the U.S. achieved an increase in sales versus the same month last year, and of those, the majority posted a double-digit gain in sales. Jeep pulled off a triple-digit sales gain, seeing volume rise an incredible 111 percent thanks to the new Grand Cherokee, sales of which rose from a scant 3,256 units last October to an impressive 12,721 this October.

The biggest surprise is Toyota joining the cellar dwellers with a 6.2-percent drop in sales. Despite an 8-percent rise in sales, Lexus and its relatively low sales volume couldn't save the company as Toyota as a whole fell 4.4 percent.

Brand/Company Vol. % Oct-10 Oct-09 DSR%* Oct-10 Oct-09
Jeep 110.96 28,480 13,500 118.78 1,055 482
Porsche 61.21 2,647 1,642 67.18 98 59
Jaguar 46.83 1,295 882 52.26 48 32
Saab 44.44 741 513 49.79 27 18
Buick 38.84 12,569 9,053 43.98 466 323
Kia 38.72 31,199 22,490 43.86 1,156 803
Hyundai 37.58 42,656 31,005 42.67 1,580 1,107
Land Rover 36.94 2,958 2,160 42.02 110 77
Ram 36.81 18,090 13,223 41.87 670 472
Mitsubishi 32.17 5,111 3,867 37.06 189 138
GMC 30.34 33,136 25,423 35.17 1,227 908
Chrysler 29.12 16,547 12,815 33.90 613 458
Subaru 25.05 22,720 18,169 29.68 841 649
Infiniti 22.93 7,930 6,451 27.48 294 230
Ford 20.62 143,624 119,072 25.09 5,319 4,253
Mazda 19.54 18,013 15,068 23.97 667 538
Volkswagen 17.88 20,084 17,037 22.25 744 608
BMW 17.20 19,272 16,443 21.55 714 587
Suzuki 17.08 2,043 1,745 21.41 76 62
Honda 15.91 87,800 75,751 20.20 3,252 2,705
Cadillac 15.44 13,393 11,602 19.71 496 414
Nissan 15.24 61,843 53,664 19.51 2,290 1,917
Acura 12.92 11,011 9,751 17.10 408 348
Mercury 12.00 7,477 6,676 16.15 277 238
Audi 10.46 8,128 7,358 14.56 301 263
Lexus 8.15 21,091 19,502 12.15 781 697
Chevrolet 6.75 124,294 116,436 10.70 4,603 4,158
Mercedes-Benz 4.85 19,076 18,193 8.74 707 650
Dodge 2.87 27,020 26,265 6.68 1,001 938
Lincoln 1.47 6,834 6,735 5.23 253 241
Mini -5.41 3,950 4,176 -1.91 146 149
Toyota -6.24 124,383 132,663 -2.77 4,607 4,738
Volvo -9.94 3,996 4,437 -6.60 148 158
(Hummer) -21.17 242 307 -18.25 9 11
Smart -44.48 367 661 -42.42 14 24
(Saturn) -98.84 42 3,623 -98.80 2 129
(Pontiac) -99.22 83 10,646 -99.19 3 380
TOTAL 10.39 950,145 841,600

COMPANIES
Jaguar Land Rover NA 39.81 4,253 3,042 44.99 158 109
Chrysler Group 36.98 90,137 65,803 42.05 3,338 2,350
Ford Motor Company 19.21 157,935 132,483 23.63 5,849 4,732
Nissan North America 16.07 69,773 60,115 20.36 2,584 2,147
American Honda 15.57 98,811 85,502 19.85 3,660 3,054
GM (Core) 12.85 183,392 162,514 17.03 6,792 5,804
BMW Group 12.62 23,222 20,619 16.80 860 736
GM 3.47 183,759 177,603 7.30 6,806 6,343
Toyota Mo Co -4.40 145,474 152,165 -0.86 5,388 5,434
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 27 selling days in October 2010 versus 28 selling days in October 2009, so the change in monthly sales volume will be different than the change average daily sales rate (DSR) for each brand/company.

UPDATE: Saab numbers corrected.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 72 Comments
      • 4 Years Ago
      effective numbers (not percentage) says that ford (both itself and the group) increase is the biggest. guess why...
        • 4 Years Ago
        I'm talking about what I see.
      • 4 Years Ago
      Statistics on the Chrysler - Dodge - Jeep sales: http://www.carsitaly.net/fiat-car-sales_unitedstates.htm
      • 4 Years Ago
      Estimated Market Share
      Now includes VAG and Hyundai/Kia

      GM: 19.34%
      Ford Motor Company: 16.62%
      Toyota Mo Co: 15.31%
      American Honda: 10.40%
      Chrysler Group: 9.49%
      Hyundai/Kia: 7.77%
      Nissan North America: 7.34%
      VAG: 3.25%
      BMW Group: 2.44%
      Jaguar Land Rover NA: 0.45%

      Other: 7.58%
      TOTAL: 100.00%
      • 4 Years Ago
      As far as Toyota sales or lack of. I've been hunting for a Tacoma,since June 2010 and [Every} dealer
      Does not want to talk deals just sticker. So forget Toyota I'm redirecting my interest
      too Chevrolet.
      • 4 Years Ago
      What a difference a year can make. Chrysler is beating Nissan and approaching Honda. Ford beating Toyota easily and gaining on GM. GM,which was supposed to lose the number 1 spot to either Ford or Toyota, still hanging on and making huge profit. Crazy world.
        • 4 Years Ago
        "Oh STFU Dest-itute. Your poor little Toyota got it's ass kicked. Boo hoo. F&#%ing DEAL WITH IT!"

        How mature. I don't even like Toyota. You'd sound less stupid if you just left out the assumptions. Oh, and you forgot to end your comment with "LOL!" Gold stars must be handed out like candy around here depending on your bias...
        • 4 Years Ago
        Funny, that actually could be said for all your patriot posts, which forms the bulk of the posts on this site in general. And unfortunately, most of the posts where "domestics" outshine imports ARE undeserved on this particular site. Go to a non-American site and you'll see a lot more posts like mine than posts like yours or the other bandwagon twerps here.

        And please list all my domestic-bashing comments. Just looking at my 10 most recent posts now, 3 actually are negative against "domestics". The other comments are either neutral or pulling apart stupid comments about Toyota's unintended acceleration, which certain people in this site still take very seriously. Let's look at your comments. Filled with pro-domestic love. What a surprise.
        • 4 Years Ago
        How is it crazy? The Detroit 3/Big 3 made crap cars for decades yet they still survived and remained the Big 3. The moment they return to at least mediocrity, the patriotic American public would of course jump back into their hands, especially during a recession and especially when the US government/media ruins competitors with bad PR.
        • 4 Years Ago
        That's exactly the usual extra dose of stupidity I was looking for.
        • 4 Years Ago
        @Dest

        Dude we get it, you don't like American cars!!! Jeeze, every post where the American nameplates outshining the imports are the subject you post the same crappy responses. Anyone who clicks on your name and read through your other posts will see they all sound the same. Get over it, imports are not as superior as they were!
        • 4 Years Ago
        So true.
      • 4 Years Ago
      Bravo Chrysler! The new Grand Cherokee must really be something, eh?
      • 4 Years Ago
      I've been waiting for this for three days! Phew! Not I'm happy....... lol I love this thing.

      Good work for everyone except Toyota. I'm not surprised about them. Obviously they've been in the news negatively allot! It's interesting how the tides change!
        • 4 Years Ago
        Not I'm Happy = NOW I'm happy!
      namegamesame
      • 4 Years Ago
      Toyota would sell a lot more cars if they would reduce the distributor add-on "crap",
      like window-tint, paint-protection, and etc.

      I'm also quite sure they could sell three times as many Yaris vehicles
      if it had a properly located speedometer...
      • 4 Years Ago
      dondonel_ 6:43PM (11/03/2010)

      "A year ago, everybody saw Chrysler sinking, Nissan was looking past it - and look at it now, it sells almost as much as Honda. Quite an amazing recovery, I hope they'll regain their place."

      Where do you see Nissan sell almost as many as Honda? Nissan sold 62K and Honda 88K, that's NOT close.
        • 4 Years Ago
        He meant Chrysler was selling as well as Honda. As opposed to getting passed by Nissan in the past.
      • 4 Years Ago
      While Ford's entire press release is good news, the quote,

      "Year-to-date, Ford, Lincoln and Mercury sales totaled 1.6 million, up 21 percent – growing double the overall industry rate. Ford is on track to gain market share for the second year in a row – a result not achieved since 1993."

      stands out.

      Go Ford!
      • 4 Years Ago
      I understand Ford's strategy with Mercury. But I think losing mercury will be a big mistake.

      Look how well the Korean made/ Chinese Designed, German engineered Buicks are doing for GM?

      Mercury could be essentially the same as Buicks for GM

      Second thought, The Koreans are doing very well for themselves. Toyota is taking a big hurting. Watchout for Kia When the new Optima gets released.
        • 4 Years Ago
        GM screwed the pooch rebadging Opels as Saturns.

        Saturn was supposed to be this magical, plastic-bodied Chevy-alternative for the 52% of the population with ovaries.

        Opel is an expensive European-developed, Autobahn-tuned small car with high-output engine technology and high-speed handling..

        The only overlap between Opel & Saturn is that both lines trended smaller than average. At the end, Saturn had the right product for the wrong market.


        Done halfway intelligently, Opel would have twinned just fine under an Olds Rocket badge, but Saturn would have always been a small, money-losing niche brand (like Smart or Scion today). Opel Olds would have made for some rather handsome, fast cars with net technical innovations, and the historical Olds focus on engineering & new technology would have fit well with Opel's German roots. Too bad Olds was twinned with much bigger, softer Buicks, and completely starved for marketing dollars.


        As things are today, Buick is at least at a high enough price point that it's not out of the question to cover European premiums. And lucky for them, GM isn't trying to actively support 2 or 3 internal competitors to the brand.
        • 4 Years Ago
        Dead brand walking Mercury outsold Lincoln this month, 7500 over 6800. Ford might have been smarter to close Lincoln instead.

        Seeing that Caddy & Buick *each* continue to sell nearly as much as Lincoln & Mercury *combined*, perhaps "One Ford" might be the only real answer in a few years.

        • 4 Years Ago
        But European cars arguably haven't done that well for GM - look at Saturn, their entire line-up sans the Ion was full-on European at the end, and that didn't do all that much for them at all. Sure, Buick is probably more respected than Saturn ever was, so that could play a role.. but the fact is that both sets of product were good and nobody was smart enough to notice. =P

        I *think* these numbers are up due to the Cash for Clunkers down-turn last year, by the way, so they probably aren't that optimistic, but I could be wrong.

        Also go GM, you sold 125 Saturn/Pontiacs last month! Congrats?
        • 4 Years Ago
        They don't sell Mercurys in China. Plus, Mercurys were nothing more than (barely) reskinned Ford products. Buicks at least have entirely unique styling.
        • 4 Years Ago
        @John H.,
        There's still definitely a place for Lincoln especially with Mercury on its way out and Lincoln having seven all-new or significantly refreshed models in the pipeline.

        Buick (especially) and Cadillac are still WELL off their U.S. sales numbers of decades past while Lincoln, which has never really been a big volume brand, is doing "ok" and should see notable sales improvements down the road.
        • 4 Years Ago
        @John H.


        Ford still needs a luxury brand. All the car companies have a luxury brand. With Mercury out the way their is no excuse to bring Lincoln into the big leagues.
        • 4 Years Ago
        Korean made? Buicks that are sold in the US come from Kansas City, Michigan, Germany and Oshawa, Canada. Those are the only ones that are covered in this article.
      • 4 Years Ago
      Saab sold just over 500 units last October Autoblog, not 3,109. They have had a sales increase (although minor), not a 76% drop.
        • 4 Years Ago
        You are correct and autoblog indeed made a mistake!
        • 4 Years Ago
        513 units in fact, according to GM's Oct. 2009 U.S. sales chart.
    • Load More Comments