• Jun 17, 2010
2011 Jeep Grand Cherokee iPhone App – Click above to watch video after the jump

Chrysler has decided to move the owner's manual for the 2011 Jeep Grand Cherokee out of the paper world and into the ethereal realm of the iPhone App. According to the company, users will have access to all of the standard vehicle system information they're used to, but will also be able to view videos on special vehicle features, connect with other Grand Cherokee owners across the country and Chrysler will also be able to receive user feedback through a number of social media connections.

The cool part is that the app is free to anyone. You don't have to own a Grand Cherokee or lay down any of your hard earned cash if you're curious about the vehicle. At first, the app will only be available for the iPhone and iPod Touch, but will eventually crop up on Blackberry and Android platforms as well. We're a little curious to see if the SUVs will still be available with hardcopy manuals, or if the company will forego paper all together. If it does, what happens in 10 years when the current generation of smart phones are all relics? A whole population of second-hand Grand Cherokee owners may never know what their FCW OFF light means.

Hop the jump to see Chrysler's video introducing the app.



[Source: Chrysler]




Show full PR text
Chrysler Group LLC is First Automotive Company to Introduce Vehicle-information Apps
June 17, 2010 , Auburn Hills, Mich.

Last year, Chrysler Group was the first automotive company to replace traditional, bulky owner manuals with DVDs and user guides. This year, the company is introducing the industry's first smartphone vehicle-information application. Information that used to be stuffed into the glove box will now be at your fingertips.

In addition to general vehicle information including vehicle operation, maintenance and warranty, this new app offers product-feature video demonstrations, connections with fellow owners via the company's brands on social media sites, and access to customer care and 24-hour road-side assistance.

"With our vehicle-information app, we are taking customer care to a new level by creating a convenient, on-demand channel of communication with our customers," said Pietro Gorlier, President and CEO of Mopar®, Chrysler Group LLC. "Creating this new channel of communication will enhance the customer experience. And it's a great example of how we can add value to our vehicles and build brand identity. This new app will also be a source for potential customers to learn about our vehicles."

The vehicle-information app for the all-new 2011 Jeep® Grand Cherokee will be available for download on to personal smartphones. The vehicle-information app, developed by Michigan-based Tweddle Group, is designed to support vehicles in the U.S. market. The app will first be available for iPhone and later for BlackBerry and Android devices on major mobile carriers.

The application, which is free to the consumer, will eventually phase into future Chrysler, Dodge, Fiat, Jeep and Ram Truck vehicles in the U.S. by the end of this year.

"Tweddle is pleased to extend our long-time relationship with Chrysler Group by enhancing the consumer relationship with their vehicles through mobile applications," said Andrew Tweddle, Tweddle Group President and CEO. "This app will provide Chrysler Group's customers with a dynamic tool that will enable them to get the most out of the features and capabilities offered in their new vehicles."

App Features

New Chrysler, Dodge, Fiat, Jeep and Ram Truck smartphone vehicle-information apps will complement existing user guides and DVDs that are currently provided with each vehicle. Each vehicle-information app will allow the consumer to browse functional categories and view detailed topics of interest relative to their specific vehicle.

Key feature categories include product information, vehicle operating instructions, vehicle maintenance schedules, service contract details, warning lights and controls, warranty information and customer assistance. Other features and benefits include links to Mopar parts and accessories, product brand gear and merchandise and social media sites. The app will also contain high-resolution product information images and videos.


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    • 1 Second Ago
  • 19 Comments
      • 4 Years Ago
      bad move, great way to alienate elderly or people that are just not interested in 'high tech" approaches to the transmission of information....not everyone instantly Googles for an answer to a qyestion, and anyone anti computer just wants a brochure or something to read....and sometimes that method is more user friendly....
        • 4 Years Ago
        100% guarinteed JGC will come with a regular paper manual. This is just an added little plus for people who get into these sorts of things..
        • 4 Years Ago
        When I worked at a Jeep dealer some 5yrs ago, I recall them mentioning that in the not too distant future, owner's manuals would be a CD-ROM or DVD-ROM only with no hard copy shipped with the vehicle. Those that wanted a hard copy could order them for free through the parts dept. I had basically forgotten about it until now, but I wonder if that every happened?

        This was all before the iPhone and iPod Touch of course. But this does seem to be the end result of that talk I heard way back when.
        • 4 Years Ago
        Elderly people do not buy a Jeep, they buy a Buick.
        Jockes aside we are in 2010, everyone knows how to use an App, a Computer or an interactive phone............elderly included.
        Plus you don't really need a manual to drive a car, what's the worst that can happen?
        You gonna get ejected out of the car like in a Bond movie?

        It's good that companies are starting to move from paper to digital, it saves lots of paper.
        Good on Jeep
        • 4 Years Ago
        funny how I get shot down yet I"M THE ONLY ONE THAT WORKS AT A DEALER...hahahaha.......
      DeeJ
      • 3 Years Ago
      I brought a 2011 JGC 4x4 Overland (V6). Previously I owned two fords', one nissan, and three toyotas'. There are too many reasons why I didn't buy another Toyota, just keeping the stories short. I was captured by the first Grand Cherokee commercial, where the person was hand stitching the steering wheel, "I was sold then". Being Chrysler/ Fiat scares the hell out of me, I also brought at the time a lifetime service contract, with 100.00 deductible, which makes me feel better. I can say, happy, impressed, and the wow factor from all who has saw it. I got thumbs up from a new 550 mercedes out of his sunroof, "you don't see that everyday". Captured looks from everywhere, as I know it's the Jeep. I brought the Jeep for towing, getting out of the calif. valley in winter, and comfort, since I travel allot. I've read reviews, "mostly good," I am commenting back; 5 speeds and the 5th is your overdrive, one review says the 5th is your six speeds. I am a really a stick person in a sports car, so being so, 5 or 6 gears, are you really going to use them as they suppose to be? Really care about gas mileage and the pocket book; if I did I would have brought something else. I brought this jeep for the towing capacity, I haul allot, frequent, and in an owner builder, landscaper sense (a trailer with brakes), also for those cross country interstate trips for comfort. The details I've read in reviews are over an abundant in small details. Enjoy the Jeep, mostly it is the best that money can buy, and worried if it breaks; get a service contact from the dealer. I have spent over thousands that a service contract cost. I had problems with dealers too, "toyota". The jeep I brought has done well, no complaints. The other reason "Jeep" is from an old 83 grand cherokee that is still on the road with 386,000 miles on it, of course I thought my last tacoma (SR5) would last 400,000 and it only lasted 200,000. Roughly I did start out shopping for a Compass, then to a Laredo, next was the Limited, and settled with an Overland. Laymen's terms it felt better in handling, reaction time, and smoothness. Why I didn't go for the V8; I am not hauling a yacht or seven horses. So my new adventure begins with chrysler and hope they got it right.
      • 4 Years Ago
      What about people that don't bother with smartphones? I like most of 'em (but hate the iPhone - more because of the culture etc associated with it than the phone itself), but would prefer the manual in print. I wouldn't want to read all that stuff on a 3" screen - particularly pictures/diagrams.
      • 4 Years Ago
      I just find incredible that they do so many articles on apps. I get it with the Hyundai Equus, but this is no more than a newsletter and a brochure about the new G. Cherokee. What's so great about it?
      • 4 Years Ago
      How about helping me find all the water leaks in my Jeep...is there an app for that? I commend Jeep for taking a step into the 21st century here. As mentioned, it looks like it doesn't (and shouldn't) replace the paper manual, so no biggie. If Jeep gets decent press coverage for this move (ie. lots of posts like this one), they should get a positive ROI on their app development. Interesting experiment if nothing else.
      • 4 Years Ago
      Did nobody read the article??

      This DOES NOT REPLACE THE OWNERS MANUAL.

      This is more of an advertising/nice to have app for owners/prospective owners. The vehicles still come with the quick start guide and a digital version of the manual, and you can order a paper copy if you so desire.


      This DOES NOT REPLACE THE OWNERS MANUAL.
      • 4 Years Ago
      There is no way Jeep did their homework on this one. Out of any random survey population, I'd imagine you'd get something like 70%+ would rather have a physical manual to keep in the glove box. When I'm out scaling rock walls and finding new trails in through the forest (after all, isn't that what Jeeps are for?), I'd much rather not have to rely upon my cellphone to access information I might need about the car.
      • 4 Years Ago
      I couldn't care less about the owners manual. Who reads the darn thing anyways?
        • 4 Years Ago
        WOW...seems like some of you are out of tune with some/ a majority of the older generation, how sad. Hand youe I phone to your grandmother and ask her to send you a text......you should be ashamed of yourself....embrace the new YES, but do NOT ignore the old.....do Books crash?, get Virus's, have power outages? Do words in books get purged from pages due to a glitch?....hey, i love my computer, but it causes a cuss fest sometimes....so I dont store all the impotant stuff on a hard drive, sometimes old school and longhand works great....man, i sound like a geezer! ( then again ive had two Virus's in the last month...ARRRG )
        • 4 Years Ago
        Unfortunate but funny and true.
      • 4 Years Ago
      This makes a lot more sense than the iPad-with-Equus. If you're out on the road and want to know how to use one of the car's features, there is a MUCH better chance that your iPhone will be charged and on you than the iPad that came with your car.
      • 4 Years Ago
      can't wait to try reading that text and all those diagrams on my Blackberry screen (not)

      makes you wonder what other types of cost-cutting Jeep has done to the actual vehicle
      • 4 Years Ago
      Seems a bit unnecessary to me. Hope there is a paper version. Who the heck would even want to read something like that on a super small phone screen, when you can pick up and read a perfectly good manual right inside the glove compartment?
      • 4 Years Ago
      Grand Cherokee for rent in Turkey, please follow the link below

      Grand Cherokee Kiralama
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