• May 14, 2010

Lancia Delta Hard Black – Click above for high-res image gallery

Think of past models like the Integrale and the world-conquering Stratos and you'd be hard-pressed to imagine a Lancia going the subtle route, but the Italian automaker is releasing a subtle special edition of its Delta hatchback called the Hard Black. Decked out in matte black paint, the special Delta doesn't lack for chrome, but the 18" wheels can be had in optional black paint as well, while inside black leather and Alcantara coat the cabin.

Mated to either a 200-horsepower, 1.8-liter direct-injection turbo four or a 190hp 1.8-liter turbo diesel, the Hard Black edition comes packed with adaptive suspension, dual-zone climate control and the Blue&Me connectivity system developed with Microsoft. Having been announced in Geneva, the Delta Hard Black is now going on sale in Europe for 31,300 euros (~$40k), leaving us to wonder what a Chrysler might look like with the anti-shine treatment. Not bad, we'll take it.



[Source: OmniAuto.it]


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    • 1 Second Ago
  • 21 Comments
      • 4 Years Ago
      I just don't see how a car like this is going to work over here.

      200 horsepower for a 5-door priced between $30 and 40k? Man, that's a tough sell in my book.

      And before anyone says "Audi does it with the A3, why can't Fiat?"- Audi has MASSIVE brand equity here in the States, allowing them to charge a premium due to the perception of craftsmanship and luxury.

      I highly doubt Fiat can do that right off the bat.
        • 4 Years Ago
        @superx1919

        Chrysler is "supposed" to be a luxury brand... but unfortunately, it isn't. They don't have the brand equity to pull that off yet.

        Then again, MINI jumped into the market in 2001 and started selling $30K hatchbacks with ~170 hp... albeit in a niche market.
        • 4 Years Ago
        @Mike - Chrysler MUST be the luxury division, or it needs to die. Dodge is the sport and entry-level, so Chrysler cannot be the same (ala Plymouth). Regardless of past failures, they must at least Buick themselves. If some wish to cling to the past, that will be their loss. (as long as Chrysler makes the necessary improvements)
        • 4 Years Ago
        Chrysler is supposed to be selling in the lux category like Lexus, so 30-40k is not overpriced for that.
      • 4 Years Ago
      So when are they going to put 300hp and awd on that baby already? I mean..what the heck did they do to Lancia? Still not a bad car..but where's the spirit?
      • 4 Years Ago
      Yuck. Kinda looks like a Nissan Murano, which is not a compliment. If it drives the same, the Murano was one gawd-awful thing to drive when I had the frustration of being in its drivers seat.

      I hope I am wrong and this is a Delta Integrale in ugly ducks clothing.
      • 4 Years Ago
      It looks like a Chinese-styled car.
      • 4 Years Ago
      Call it a Sebring and call it a day.
        • 4 Years Ago
        Don, you do realize that "fail" is still a verb, right? Good luck in college!
        • 4 Years Ago
        I find the attempt of getting a Lancia and slapping a Chrysler badge on the front and rear.

        Pathetic doesnt even begin to describe it.

        Thats like getting a Ferrari F430, and replacing the emblems with Toyota badges.

        WRONG.

        No matter how hard you try...it will always be FAIL.

        • 4 Years Ago
        No you idiots.

        I used the word (or verb) FAIL to describe the notion of replacing ferrari emblems on the ferrari with TOYOTA badges.

        WAY TO READ, BUDDY.

        Good luck in LIFE.
      • 4 Years Ago
      Ed, I agree with you completely. I'm looking out into my piazza as I write this and there is a black one (looks like red leather inside) parked just below my terrace. It is gorgeous. Every time I see one on the road I love it - especially 3/4 rear view.
      • 4 Years Ago
      Not sure what Chrysler should do. I think it could replace the PT Cruiser. I will be more up market. Rebadging is done throughout the industry. One divisions dies and it can be replaced.
      I would call the PT Cruiser. Keep the name and bring in the import or better yet, make it here in the USA!
      Chrysler needs a 3 series competitor as well. This model could compete with the Audi A3 and other models in this new luxury class that is developing rapidly. Qualilty and fit and finish must be Audi/Lexus standards. Period!!!!
      • 4 Years Ago
      chinese-styled??

      It's a real italian beauty in the metal. My neighbours bought a cream-white one with a black roof. It's just gorgeous. If you would see one driven on your roads in the US, i bet you'de think the same.
      • 4 Years Ago
      If you knock off 17.5% that many european countries charge in value added tax, it's closer to $30k. That's Acura, VW, Mini, and Audi territory. Not out of the question. Also, it's a special edition. Too bad it will be badged as a Chrysler.
      • 4 Years Ago
      I REALLY would like to see the Delta make it to our shores. Even if it's badged as a Chrysler. I know I'd be on of the first to order the Lancia badges and such from Italy to convert it back.
      • 4 Years Ago
      Can matte paint on anything but a rat rod just go away already? It just plain sucks!
      • 4 Years Ago
      turbodiesel is 1.9L....
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