• Apr 28, 2010
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Mitsubishi, Citroen and Peugeot have announced a partnership that should have a new small SUV in French show rooms by early 2012. The Japanese automaker has agreed to share its ASX platform with PSA Peugeot Citroen in an effort to move more models for everyone involved. Mitsubishi says that while it is providing the bare bones for the project, respective models from the two European automakers will incorporate unique bodywork as well as their own engine.

While the French-Japanese creation will use a 1.6-liter diesel four-cylinder culled from the PSA Citroen Peugeot parts bin, buyers will be able to choose between front-wheel and four-wheel drive models.

The partnership should move an additional 50,000 platforms out of Mitsubishi's doors and onto the streets of Europe. PSA Peugeot Citroen believes the small SUV segment will explode in the near future, with sales leaping by as much as 60 percent by 2015. Hit the jump to see the full press release.




[Source: Mitsubishi]

Show full PR text

Mitsubishi Motors Corporation (MMC) and PSA Peugeot Citroën have announced today that the parties have come to an agreement to start a new collaborative project regarding a compact SUV.

This agreement provides for the development and adaptation for both the Peugeot and Citroën marques of a compact SUV, based on an existing Mitsubishi platform.

Launched early 2012 in Europe, these new compact SUVs will have specific designs for Peugeot and Citroën while sharing many components with the Mitsubishi vehicle, named RVR in Japan and ASX in Europe.

These vehicles will be available in both four- and two-wheel drive. The projected volume for Peugeot and Citroën will reach 50,000 units per year for both brands.

Under the agreement, PSA Peugeot Citroën will use its 1.6 HDi diesel engine for its own models. CO2 emissions with this engine will be particularly low for this type of vehicle, targeting, for the two-wheel drive version, 123g CO2 / km or less than 4.7 litres per 100km.

For PSA Peugeot Citroën, the new vehicles will expand the ranges of both Peugeot and Citroën and attract new customers in a market segment that is expected to grow worldwide by almost 60% by 2015.

For Mitsubishi Motors, the additional volume will enable it to bolster production of this platform, allowing it to enjoy benefits of economies of scale.

This is the 4th cooperative project between the two partners, after the SUV Mitsubishi Outlander, Peugeot 4007 and Citroën C-Crosser agreement in 2005, the construction of a joint plant in Russia that has just been inaugurated, and the European launch in late 2010 of the Peugeot iOn and Citroën C-zero electric vehicles, based on MMC's Japanese i-MiEV* model.


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    • 1 Second Ago
  • 6 Comments
      • 4 Years Ago
      In europe, there were already similar models from Mitsubishi and PSA, the Mitsubishi Outlander/Peugeot 4007/Citroen C-Crosser. Now they need small SUVs to offer an alternative to the extremely popular nissan Qashqai, so this new platform-share seems the way to do it.
      • 4 Years Ago
      I can't understand how Mitsubishi is going to market the ASX, Outlander and the Lancer Sportback at the same time. They are all on the same platform, have pretty much the same interior, and presumably would be used for the same purpose. Mitsu is already a niche brand, and withing the small hatch/CUV market what three sub-niches do these models fall in?

      For what its worth, my choice of the three is the ASX, though I wish it was available with the Sportback Ralliart's turbo.
        • 4 Years Ago
        It's actually an all-new interior... it just has that trademark plastic-coal-bin look that makes all Mitsubishi interiors look the same.

        It might surprise you that, in other parts of the world, the Lancer Sportback is actually quite a strong seller. I see them all the time here in Australia. In many of those global markets, the Outlander is just a little too big/thirsty to make it in the mainstream, in which case the ASX makes sense.

        Looks much better than the Outlander, too, IMO--no ripped-off Lexus rear end.