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TRD Tundra Street Concept – Click above for image gallery

Proving how serious Toyota was about its hopes for the full-size Tundra pickup after it was redesigned in 2007 comes news from our friends at PickupTrucks.com that the Japanese automaker had planned two specialty versions of the truck that would have brought it some much-needed excitement two years after its initial introduction.

First up is a street-only performance version packing a lowered suspension, 22-inch rims, uprated brakes and a factory-installed supercharger to bump output up to 504 horsepower and 550 pound-feet of torque. Included in the kit would be a Competition Mode would that removed the factory stability control at the touch of a button. Apparently, that machine was inspired by the old Viper-powered Dodge Ram SRT-10 and was foreshadowed by the TRD Tundra Street Concept from the 2006 SEMA Show (seen above).

The second, somewhat more intriguing model, would currently be stealing some thunder away from Ford's awe-inspiring SVT Raptor. In addition to the expected long-travel suspension, the off-road-ready pickup would reportedly borrow the independent rear suspension components from Toyota's Tundra-based Sequioa full-size SUV.

If all of that sounds intriguing – and it most certainly does to our ears – we must sadly throw a wet blanket over the whole shebang. History shows that the Tundra has failed to live up to the lofty expectations of its proud parent, leading Toyota to reportedly abandon both projects... and leaving us to wonder what might have been.



[Source: PickupTrucks.com]


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  • 36 Comments
      • 4 Years Ago
      Gotta love when manfuctures fail to realize a good market-place when its available.Both these trucks would have ruled the road.
      • 4 Years Ago
      i think thats the hottest pick up truck ever.
        • 4 Years Ago
        Robert, he said "NEVER made". Ford did produce the SVT Lightening. The Thunder was the Expedition variant.
      • 4 Years Ago
      ...maybe they couldn't find brakes big enough to stop it?

      ; )
      • 4 Years Ago
      I like american autos too, but you have to appreciate some good old fashioned competition. The tundras 380 hp, ride quality, and interior were pretty impressive when it first came out and I think it helped motivate the domestics. Being introduced right as gas was about to hit record highs didn't help toyota either. Also for what its worth toyota still sells the supercharger listed in this article as a warantee aproved dealer installed item through TRD. It's a little more subtle than a lightning or the srt-10, but I still think it's cool and would make a great sleeper.
      • 4 Years Ago
      Two top secret Tundras that Toyota kept hidden... and should have kept hidden. That grill looks horrible, and the black rims with red accents are tacky. Why does this truck need to exist?
        • 4 Years Ago
        What modern truck doesn't have a horrible-looking grill and tacky trim? It would fit right in!
      • 4 Years Ago
      Give us the Hilux already.
        • 4 Years Ago
        Was that meant to be a cruel joke or were you actually serious?
      • 4 Years Ago
      The robots who run Toyota probably starting frying their circuits when the idea of building something exciting was mentioned. the robot who computed these trucks was disassembled and re-built as a steering column for a Camry.
      • 4 Years Ago
      Top secret for a good reason...they are hideous.
      • 4 Years Ago
      The Domestics make the best full size trucks.
      • 4 Years Ago
      No Toyota jokes, seriously. They can keep these though.
        • 4 Years Ago
        Quote: ""(2010 models: Tundra: 80%, Ram: 76%, Silverado:65%, F-Series: 55%)""



        B.S.

        The domestic content of the 2010 F150, Silverado, and Ram 1500 are all over 80%, with the 2010 Tundra closer to 75%.

        http://www.cars.com/go/advice/Story.jsp?section=top&subject=ami&story=amMade0709

        I'm not sure why you would make up these figures since they're so easily checked.
        • 4 Years Ago
        @ arinze: No, the hicks wanted a truck that was proven, had relatively simple mechanicals, and brakes and transmissions that held up in fleet service. The hicks also wanted to buy a range of sizes and weight ratings that Toyota was not offering.

        Granted, my sample of two is small, but the two early Tundra owners I knew both had brakes that wore at a very fast rate, transmission issues, and other issues. One of these folks is now the owner of a Silverado and is not looking back.

        It may have been a fine truck for those taking home a sheet of plywood from Home Despot, but for those who work with their trucks, it just did not stack up against the domestic makes.
        • 4 Years Ago
        People who buy trucks aren't very intelligent and less likely to research and find the better product. Hence they are more loyal to American brands.
        • 4 Years Ago
        Arinze:
        "I guess the hicks only want American branded trucks that are manufactued in Mexico and Canada for the sake of buying American."

        Lets not make stuff up please. Ford, Chevy and Dodge Trucks are built in the following locations:

        F150: Missouri and Michigan
        Siverado: Michigan, Indiana, Canada and Mexico
        Ram: Missouri, Michigan, Mexico.

        Don't act as if they are all built in Mexico or Canada.
        • 4 Years Ago
        "I don't know why the tundra didn't sell well."

        The bottom falling out of the global economy might have had a little bit of an effect.
        • 4 Years Ago
        1) The Silverado plant in Oshawa Ontario closed in 2009 after 44 years. So no GM trucks are built in Canada.

        2) The Ontario Truck Plant (OTP) in Oakville's Ford Assembly complex. closed in 2004 after assembling trucks for 39 years.

        3) Chrysler does not assemble any Rams in Canada.

        So your information about big three trucks being built in Canada is a bit out of date.

        While Ford does still have a plant in Mexico that builds F-150's very few if any of those are shipped to the US anymore because the Mexicans and other Latin American markets actually buy F-150's too. The same can be said for the Silverado and Ram. The trucks you find at your local dealer likely all have VINs that start with a 1.

        The Tundra failed because it was a nice attempt but not quite up to the same work horse standards of the competition. One thing Ford, GM and Chrysler know is trucks. Take a look at any of the 100`s of comparison tests from frames to engines. The Tundra just doesn`t cut it. It drives nice around Consumer Reports test track but it wont handle being driven through salty winters, mountain roads and small rivers for 20 years like a Ford or Chevy Truck.
        • 4 Years Ago
        You've got it the wrong way around grizz... the Tundra is a worker and rides and hauls like a much larger truck. Most people who buy American trucks want them to ride like caddy's and pull their jet skis at the same time. I take my Chevy on vacation, I take my Tundra to the farm.

        The Tundra is not attractive to those looking for pure comfort and styling - it's ugly. On the farm or ranch, however, it stomps all over American 1/2 tons. It's real competition are 3/4 or 1 ton trucks.

        • 4 Years Ago
        I don't know why the tundra didn't sell well. At it's launch it was more powerful, luxurious and capable than the f150, silverado and ram. I guess the hicks only want American branded trucks that are manufactued in Mexico and Canada for the sake of buying American.
        • 4 Years Ago
        "The Tundra just doesn`t cut it. It drives nice around Consumer Reports test track..."

        No, it drives horribly around the Consumer Reports test track. It's the largest, heaviest, and least car like 1/2 ton on the market and has been slammed in every review CR included for driving like a real truck.

        It also has a higher percentage of US/Canadian content than any other fullsize truck line.

        (2010 models: Tundra: 80%, Ram: 76%, Silverado:65%, F-Series: 55%)
        • 4 Years Ago
        @arinze First off, just because Americans are loyal to their brand, and like a truck more because of one reason or another, they are not hicks . Personally, and I'm not a truck guy, I wouldn't buy a Tundra because of it being the first of a major redesign. My attitude on that would have paid off, given how BAD the Tundra is. Second, history has proven that as soon as Ford or Chevy see another truck out there that has more power, or does something better than they do, they upgrade their trucks darn near immediately. Third, every comparison out there looked unfavorably on the Tundra. Ford was usually the big winner in the round, with Chevy/GMC second, Ram third, Tundra fourth, and finally, the Nissan last. That's a BIG reason why people didn't buy them.

        As for where they're manufactured, US F-150s are built in either Dearborn, Michigan or Kansas City, Missouri. They do have manufacturing plants in Valencia, Valenzuela, and Cuautitlan, Mexico. The Ram is built in Fenton, Missouri, Warren, Michigan, and Saltillo, Mexico. The Chevy/GMC truck is built in Oshawa, Canada, Flint, Michigan, Fort Wayne, Indiana, Pontiac, Michigan, and Silao, Mexico. So, while the Ford, Dodge, and GM trucks may be manufactured elsewhere, a large, probably disproportionately large amount are built on US soil.
        • 4 Years Ago
        Yeah, Aznauto, they're not very "intelligent", as you put it, because they're buying better built, more reliable, PROVEN trucks that don't snap their camshafts, look like turds, and keeping their money here in the US. No matter how "American" Toyota wants to claim their trucks are, most of it will still go overseas, and many of the parts still come from overseas, and more American trucks are built in America than Toyotas.

        Your idea of "intelligence" sounds more along the lines of "stupidity" to me.
        • 4 Years Ago
        "Two top secret Tundras that Toyota kept hidden..."

        And they should've kept these hidden. They are ugly.
        • 4 Years Ago
        Dr. Greenthumb,

        No need, looking at the title of the article it appears Autoblog has already done so. haha

        "Two top secret Tundras that Toyota kept hidden"
      • 4 Years Ago
      There was a time when the 4Runner and the Land Cruiser were some serious off-road vehicles. That long travel Tundra would have been nice way to get themselves back to those days.

      Damn... think about it, back in the 80's, Toyota was pretty awesome. 4Runner, Land Cruiser, Ivan "Ironman" Stewart, AE86, Celica, Supra, MR2. What the hell happened to you Toyota?!
        • 4 Years Ago
        Don't forget the pickup! Same as the 4runner basically; very capable off road.
        • 4 Years Ago
        When people weep at the demise of Toyota, they weep for the late 80s, early 90s Toyotas. Of course, they weep 20 years too late.

        If Toyota disappeared tomorrow, I'd shed no tear for what they are. My eyes would moisten up in a manly way when I think how the old Tacoma (the small one), the AE86, and the twin turbo supra will have no modern day successors.

        That said, I honestly wonder if a Toyota can even be sporty with a manual. I drove a manual Yaris the other day. It was so smooth as to render it stupid. You simply went from gear to gear, there was no finesse or skill about it. Even the fit has a clunker transmission.
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