• Jan 21, 2010
Closely following Honda CEO Takanobu Ito's admission at the Detroit Auto Show earlier this month that the Acura brand would soon jump head-first into the deep end of the hybrid waters comes a report from Automotive News suggesting that the entry-level TSX sedan would be the first such model from Honda's luxury brand so equipped.

AN's source is an unnamed Acura dealer who says the hybrid technology will grace the TSX's engine bay starting in 2011. TSX not your cup of tea? Fret not. John Mendel, American Honda Motor Co. executive vice president for auto sales, says that there will be more Acura hybrid models to follow – though, for what it's worth, there won't be any V8 engines any time soon.

Ironically in light of Acura's recent addition of giant metal beaks, company spokesman Gary Robinson adds, "The idea of the big, bad luxury sedan with the shiniest grille has become a little uncouth." Robinson adds that Acura isn't in the business of "making compromises," insinuating that future cars from the automaker will combine fuel efficiency with appropriate performance and luxury.

[Source: Automotive News – Sub. Req.]


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    • 1 Second Ago
  • 35 Comments
      • 4 Years Ago
      Acura should turn their entire line of cars into Hybrids.

      That would help distinguish them from all the other near-luxury car brands out there. And since they seem to be pushing their SH-AWD system, use electric motors to power the rear wheels and continue to use modified FWD platform to power the front wheels using a conventional ICE.

      Of course before any of this happens, Acura has to get a better hybrid system seeing as how the Honda Insight and that CRZ are not that impressive in terms of efficiency.
        JDM Life
        • 4 Years Ago
        Sorry about the double post.....AB comment system is slow and horrible. No edit or delete option either
        JDM Life
        • 4 Years Ago
        "Acura should turn their entire line of cars into Hybrids. That would help distinguish them from all the other near-luxury car brands out there"


        ummm no it wouldnt. Did you forget about Lexus? They even have a hybrid only model the HS. They have the RXh, GSh, LSh and im sure theres more to come. So Acura being a Hybrid brand wouldnt help them because their late to that party also. They only thing that is "distingiush" about Acura is that front end.


        The RL is the nicest car that offer and doesnt look as bad as the rest of the lineup even tho I also like the RDX which lookds decent also but are very expensive. But the thing is....theres no real benifit from owning a Acura.
        • 4 Years Ago
        I am saying that they should ONLY offer Hybrid models. Not as an option, but rather as standard equipment on every car they sell.

        Just like how Subaru has AWD standard on every car they sell in the US, the same deal with Acura. That would differentiate them from every other carmaker that only offers a hybrid on some models and on only some trim levels.
        JDM Life
        • 4 Years Ago
        Sorry about the double post.....AB comment system is slow and horrible. No edit or delete option either
      • 4 Years Ago
      The first step is admitting you have a problem.
        • 4 Years Ago
        Step 2: We came to believe that Acura/Honda could restore us to the 80's/90's where they actually made good cars.
      • 4 Years Ago
      What a hideous looking car. Bad taste is a common trait for people who actually consider this monstrosity on 4 wheels.
      • 4 Years Ago
      ..."insinuating that future cars from the automaker will combine fuel efficiency with appropriate performance and luxury"...
      Uhhh, how about starting in the STYLE department?! Lose the stupid chrome beak and lop off a few of the doors. The only Acura I ever owned was the '95 Integra coupe. It was by far the best car I ever owned. However, Acura has totally lost the formula for coolness with its obsession for all things 4 door and "luxurious". I actually liked my Integra because of the mechanical goodness, with the cloth seats, that didn't have the snooty luxury pretense. I don't want Acura's, Lexus', or Cadillac's definition of "luxury". I don't like sweaty leather, and I am especially turned off by the use of gawdy lumber, err, wood grain on the interior bits. Give me a blue collar vehicle with good engine, transmission, and suspension, along with a CHOICE of interior trim levels. And of course, lose that chrome beak. If I am going to be paying a bit more for the name and mechanical refinement, Acura and the others shouldn't be restricting my choices, but rather allowing me to customize to my taste.

      • 4 Years Ago
      Acura is a company searching for an identity. Totally lost. By the way, their marketing
      is also terrible. Great car with no direction.
        • 4 Years Ago
        I'd say their marketing is pretty clear: Honda's with chrome grilles to appeal to the "aspiring affluent". It's much more about style than substance.
      • 4 Years Ago
      OK, but what about a REAL flagship RL?
        • 4 Years Ago
        Oh, you mean like the Lexus LS that debuted with RWD and a V8 that debuted over 2 decades ago... three years AFTER the launch of the Acura Legend? Honda's been slacking this long, so good luck with that wish, lol!
      • 4 Years Ago
      (Snore). So now it will get 29mpg instead of 28mpg and cost $3000 more?
        • 4 Years Ago
        No idoit!!! How could you say that? The IMA system is not that good. It's going to get 28.0002 MPG instead of 28 MPG.
      • 4 Years Ago
      I want a hybrid car-boat. When can Acura bring that?
      • 4 Years Ago
      I remember when beak-grilled cars came out, and all the shameless Honda/Acura fanboys were insisting that it won't make a difference sales-wise. I told them to wait and see and watch sales take a plunge.

      A year or two later, we see Acura sales flopping miserably. At this point I just want Honda/Acura to fail, so that they can dump that cruddy president Ito and bring someone in that has some sense of direction.
      JDM Life
      • 4 Years Ago
      Acura.....

      I do like the RDX
      • 4 Years Ago
      If it gets improved horses and torque to a good degree and has the excellent 6MT I'm all for it. V6 torque for better than I4 FE FTW.
        • 4 Years Ago
        Not really. The Honda Accord Hybrid delivered V6++ performance for I4 fuel economy. It just never sold well, and it didn't have a 6MT.
        • 4 Years Ago
        unfortunately, hybrids are never designed that way. They always slower than their non-hybrid counterparts. If only that was the case..

        Honda could add direct injection for that effect though.
      • 4 Years Ago
      whoever designed the first gen Acura CL mustve somehow managed to become acura's chief designer shot caller. every damn acura looks like some retarded variation of the first gen CL.
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