• Jan 13th 2010 at 3:01PM
  • 35

Honda Insight Sports Modulo Concept – Click above for high-res image gallery

For the aftermarket scene, SEMA isn't the only show in town. Well, in that particular town – Las Vegas, that is – maybe, but not in the world. Europe's got Essen, and Japan's got the Tokyo Auto Salon. With the latter fast approaching, Honda has revealed what they've got up their sleeves for this year.

First is the Insight Sports Modulo Concept you see above. Based on the Insight hybrid, the concept demonstrates what Honda's Modulo customization range can do for the company's Toyota Prius rival. And if the idea of tricking out a hybrid seems strange to you, remember that this is the automaker that just gave us the CR-Z.

Alongside the Insight show car, Honda Access Corporation (the accessorizing division of the motor company) will also showcase tricked-out versions of its Freed minivan and Life kei car, and a handful of other customized vehicles Honda offers in the Japanese Domestic Market. Considering how popular Hondas are with the tuner crowd, that should come as no great surprise, but you can read about them in the press release after the jump and view them in the high-res image gallery below.

[Source: Honda]
Show full PR text

Overview of Honda Exhibition at Tokyo Auto Salon 2010

TOKYO, Japan, January 13, 2010 - Honda Access Corporation*1, manufacturer of genuine Honda aftermarket parts and accessories, announced that it will feature a new Modulo*2 concept vehicle and new styling study models in its exhibition at the Tokyo Auto Salon 2010 with NAPAC*3, to be held from Friday, January 15, to Sunday, January 17, 2010, at Makuhari Messe in Chiba, Japan.

Leveraging the Insight hybrid vehicle's advanced aerodynamic performance and fun, comfortable driving, the Insight Sports Modulo Concept expresses the joy of driving with the theme of "Exciting Eco." With its advanced styling featuring chiseled lines, the Modulo concept vehicle demonstrates the new value that Sports Modulo customization has to offer a next-generation hybrid.

In addition, Honda Access will display highly customized Freed and Life styling study models, as well as the Step WGN and other automobiles that feature Honda's latest equipment. The exhibition will also present the Gathers Advance*4 next-generation car navigation system concept model, genuine Honda parts and accessories.

*1 Honda Access Corporation is a wholly owned subsidiary of Honda Motor Co., Ltd.
*2 Modulo is an original Honda customization brand.
*3 Sponsored by the Tokyo Auto Salon Association with the cooperation of the Nippon Auto Parts Aftermarket Committee (NAPAC).
*4 Gathers is a genuine audio and navigation system brand exclusively for Honda vehicles.

Tokyo Auto Salon 2010

Honda vehicles on exhibit
<Concept model automobile (1)>
Insight Sports Modulo Concept

<Study model automobiles (2)>
Freed Styling Study
Life Styling Study 2010

<Competition automobile (1)>
Touring Modulo Insight (participated in 2009 Enjoy Endurance Race at Twin Ring Motegi)

<Production automobiles (5)>
Modulo Insight, Modulo Step WGN, Modulo Stream, Sports Modulo Civic Type R, Civic Type R Euro (vehicle with dealer options)

<Navigation system concept model (1)>
Gathers Advance

[Dates, times and location]
Friday, January 15
9:00 am - 6:00 pm: admission to persons in automobile industry and press
1:00 pm - 6:00 pm: premium general admission

Saturday, January 16
9:00 am - 6:00 pm: general admission to public

Sunday, January 17
9:00 am - 5:00 pm: general admission to public

Halls 1-8, International Exhibition Hall, Makuhari Messe, Chiba, Japan (Honda Access Corporation display, Central Hall, 436)

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    • 1 Second Ago
      • 5 Years Ago
      This looks like the standard Honda performance Mantra. Stick a bunch of extra body cladding on it and call it a day. What is this thing? An early nineties Pontiac?

      Autoblog, how could you use the CRZ as a "tricked out" example? Its SLOW. Which is what leads to the stereotype of "The Ricer." Something that has stuff to make it LOOK fast but in reality is a slug.
      • 5 Years Ago
      Seriously, Asian car manufacturers should invest in talented designers.
      The cars are solid and inexpensive, but God they are ugly............
      • 5 Years Ago
      Jebus christ Honda, I am so sick of your crap lately. I realize that this is just some ugly body kit for your fugly car, but enough already. You used to make some great small, fuel efficient, yet fun cars. Now, not so much.
        • 5 Years Ago
        And when i say double, i mean with regular gas engines. STOP ADDING WEIGHT TO CARS!!
      • 5 Years Ago

      And that's just my initial impression. Who knew the Crosspoo would have offspring so early!!

      • 5 Years Ago
      My eyes!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! They burrrrrrrn!!!!!!!!!!!!!!!!!!!!
      • 5 Years Ago
      I like it. Ok the tail fins aren't my thing and I would definitely do away with those, but overall it is a sharper looking car than a stock Insight. I don't see anything wrong with the wheels neither. Ok they are weird, but so what! Not wheel has to have an X number of spokes on them.
      • 5 Years Ago
      Yeesh I'm pretty tolerant when it comes to "forward thinking design" but good lord it looks like its covered in tinfoil.. and the grill.. oh god. Hopefully it comes with a giant paper bag option.
      • 5 Years Ago
      Mud splash guards should go *behind* the tires....
      • 5 Years Ago
      Honda really has lost it with its design. This just FAILS. All the recent efforts, including Insight, horrendous Crosstour, even CR-Z, and the direction where Acura is headed, just fail to satisfy. They really need to reshuffle their design managers and other upper management team. Just Fire some people there who just have no sensitivity with design. They do have excellent designers, just let them do their job instead of putting bad tastes with corporate buracracy.
      • 5 Years Ago
      The wheels... burn them.
        • 5 Years Ago
        A couple incredibly tacky details kill an otherwise nice car.
        • 5 Years Ago
        Big FAIL, Honda.
        • 5 Years Ago
        Asymmetrical wheels... Now that's performance!
        • 5 Years Ago
        The first car to come with a boot as an option.
        • 5 Years Ago
        The car, burn it!
        • 5 Years Ago
        Damn it, Honda...FIRE your designers NOW!!!
        • 5 Years Ago
        Seems like they're now resorting to spraying Armor-All glaze on the turd in a desperate effort to make this stinker shine.
      • 5 Years Ago
      as a honda lover , i hate to say this... this car is way ugly.
      • 5 Years Ago
      I think it looks badass for a "Green Car" now if only it wasnt still slower then a ride on tractor then I would actually look at getting one until then TDI is my mode of hyper-miling!
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