Good news has been in short supply for General Motors so far this year, but increased demand for its new products shows that the worst of times may be in the rear view mirror. Automotive News is reporting that GM may increase production of four new vehicles due to heavy demand. The new-for-2010 Chevy Equinox and Camaro, Cadillac SRX and Buick LaCrosse are reportedly under consideration. Equinox sales are so brisk (13,157 sales in August) that GM is considering adding production of the efficient crossover at a second plant. Expanding Equinox production could also happen if GM adds a third shift to its CAMI facility in Ontario.
One reason for the potential production increases stems from this summer's Cash for Clunkers bonanza. Inventory is now so low for many vehicles that a bump in production is inevitable. GM spokesman Tom Wilkinson reportedly told AN that the company knew it would have to eventually bump production and that its new products have done the best job of outstripping demand. GM is likely hoping that these fresh faces are hot enough that a sustained production bump is necessary, which may mean that some laid off employees could be called back to work.