• Sep 10, 2009
The people have spoken. (Well, the British anyway. But they're people, too). And according to a public opinion survey, Ferrari has the most iconic badge among exotic automakers.

The poll in question was conducted by European telecom company Orange for the MPH Top Gear Live show, a sort of live-action performance car show held in car-crazed England. Ferrari was identified far and away as the most recognizable of car logos, garnering nearly half the votes. Aston Martin came in second with a quarter of the votes, edging out Lamborghini, Bugatti and Porsche, while Maserati, Spyker, Lotus, Koenigsegg and Pagani rounding out the rest of the top ten with small shares of the votes.

The numbers go to show that while the Prancing Horse is still king, England's own Aston Martin has grown to eclipse some of the biggest power houses in terms of brand recognition. We wonder how long it will take McLaren's Nike-like tick logo, which appears as a motif repeatedly in the design of the new MP4-12C supercar unveiled today, to rise up the ranks, too. We also wonder how American car fans would vote differently from our former colonial masters, and we're wondering if the survey takers were given a limited number of choices, or if the poll specifically targeted performance marques. After all, aren't workaday emblems like Ford's Blue Oval or Chevrolet's Bowtie more recognizable, or even Blighty's own Rolls-Royce's Double R logo?

In any case, we've started a performance badge poll of our own and thrown in the Chevrolet Corvette and Dodge Viper sub-brands (together with McLaren) for good measure. Follow the jump to cast your vote and read the press release with full figures after the jump.

[Source: MPH]





PRESS RELEASE:

Ferrari voted most iconic car badge in the world
Aston Martin spoils Italian party


Ferrari's prancing horse has been voted the most iconic car badge in the world in a poll commissioned by MPH featuring Top Gear Live and run by orange.co.uk/cars.

The raging bull of Lamborghini took third place but it was luxury British sports car manufacturer, Aston Martin, that spoiled an Italian 1-2-3 by scooping second place and forcing Bugatti into fourth position.

Perhaps in part to Ferrari's unbroken presence in Formula One since 1950 and testament to a long history of producing the most aspirational supercars of all time, nearly half (48%) of all the 5,235 participants declared Ferrari's prancing horse (Cavallino Rampante) the most iconic performance car badge in the world.

Evidence of Italian engineering and style, Ferrari wasn't the only Italian manufacturer in the top three. Lamborghini's famous bull – a nod to the star sign of founder, Ferruccio Lamborghini - also captured the imagination of the voters securing 8% of the poll.

But it was James Bond's favourite, Aston Martin, that upset an Italian red, green and white-wash with its winged badge winning 25% of the vote to take second place.

Fourth, fifth and sixth place were taken by Bugatti, Porsche and Maseratti respectively.

The poll was devised by MPH The Prestige and Performance Motor Show to highlight the vast array of high performance machinery on display at the annual automotive show at London's Earls Court and Birmingham's NEC in November.

This year, star cars at the MPH show will include the breathtakingly beautiful Ferrari California, the awesome Ferrari Enzo and the gorgeous Aston Martin DBS Roadster along with the Lamborghini LP560/4 Spider plus 300 equally remarkable supercars from around the world.

Of course, the added attraction of watching Jeremy Clarkson host Top Gear Live on stage has seen a rush on tickets for the shows at London's Earls Court (5–8 November) and Birmingham's NEC (12-15 November).

Silver tickets are priced at £42 each while Gold and Platinum tickets are priced at £65 and £99 respectively. Tickets can be purchased online at www.mphshow.co.uk or by calling the ticket hotline on 0871 230 5588.





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    • 1 Second Ago
  • 57 Comments
      • 5 Years Ago
      didn't they ever hear of rolls royce?-- the rest are b.s.!!!!!!!!
      • 5 Years Ago
      I voted for Maserati. The Trident always stands out for me
      • 5 Years Ago
      No surprise here. Although, I am partial to Lamborghinis.
        • 5 Years Ago
        What's that saying. a prancing horse always back away from a raging bull.
      • 5 Years Ago
      The Viper badge looks like Daffy Duck upside down. That makes it weirdly cool in my book. The Prancing Horse and the Raging Bull are definitely identifiable, but I have a soft spot for Maserati's Trident badge.
      • 5 Years Ago
      Folks, the poll says "EXOTIC" car maker.

      I voted for Maserati, as well, though Ferrari and Porsche are pretty recognizable, too. So is Corvette.

      If we're talking badges for any type of car maker, It's got to be Mercedes-Benz's badge. The 3-pointed star is as well known in the 3rd world as it is in ours. Rolls Royce is probably a close second, with VW's and Ford's rounding out the main ones.
      • 5 Years Ago
      Audi rings FTW!!! ;)
      • 5 Years Ago
      I bet you'll never guess which one I voted for.
        • 5 Years Ago
        Yeah, I voted Maserati, too.
      • 5 Years Ago
      i have a special spot in my heart for aston's badge.
      • 5 Years Ago
      I say Bugatti. To me it's the most iconic having been around the longest of the bunch, and totally unchanged at that. Even the characteristic horseshoe grille has persisted for nearly a century without skipping a beat. The logo is easy to distinguish from any other since it has the name right in it, and the colors make it pop.
      • 5 Years Ago
      I didn't vote up there yet, but here in the states, I would think either Ford or BMW has the most iconic badge. They're easily recognizable from a distance and Ford has such a long running history. That's not to say GM and Chrylser haven't because they have. But, even as someone who prefers imports to domestics, I just don't think anyone can top Ford's constant innovation (when they even have an inkling of ambition to try) and genuinely rooted American history.
        • 5 Years Ago
        Yes, I must agree with you on Ford's constant innovation. Everything from the electric starter of 1912, synchromesh manual transmission and automatic transmission in the '30s, aluminium V-8s , fully independent suspension, and rear transaxles in the '60s, their brave but doomed experiment with modular displacement in 1981...

        ...wait a minute... all that was GM. Never mind.
      • 5 Years Ago
      The most recognizable badge is the "Y" from Yugo cars, because you see it everytime the car breaks down and you have to push it : )
      • 5 Years Ago
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