• Jan 30th 2009 at 12:33PM
  • 21
Click above to watch video after the jump

While the Detroit 3 have all taken a pass on advertising during this year's Super Bowl, Hyundai and Audi have stepped in to fill the hole left by the domestics. We still haven't seen the Audi commercial in its final form, but the automaker has released a teaser of the commercial, along with a "making of" video that documents/promotes the ad. Judging from what little is said in both videos, Audi is planning to portray it's rivals, Mercedes, BMW and Lexus as the champions of the 70s, 80s and 90s, respectively. According to Scott Keogh, Audi's marketing boss, the message is "today and in the future, it's Audi's time." Will the spot help Audi sell more cars? Who knows? But it certainly has plenty of entertainment potential. Hit the jump to check out both videos.


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    • 1 Second Ago
      • 6 Years Ago
      Anyone know what the motorcycle is that is chasing him? Suzuki SV 650?
        • 6 Years Ago
        It is a Buell, not sure of the model...maybe a Ulysses??? It has hand guards.
      • 6 Years Ago
      Might this be the actual commercial?

        • 6 Years Ago
        I guess this is the condensed 30 second version of the 60 second super bowl ad.
      • 6 Years Ago
      I love Audis, but one problem is that the A4, A6, and A8 all look almost exactly the same. It's hard to tell them apart, especially by looking at the front grill. I like that they keep the same design theme, but they need some differentiating features.

      Also, why did they choose an A6 for the commercial? It's not even new.
      • 6 Years Ago
      Personally can not wait for the full version. Looks great.
      • 6 Years Ago
      A full behind-scenes trailer and a pre-ad, FOR AN AD?!

      I realize it is the superbowl but that is just ridiculous.
      • 6 Years Ago
      I hate Canadian satellite...we'll get stupid Cdn content commercials for garbage bags and coffee...won't get any of the good stuff. Guess I'll just have to wait for the commercials to show up on You Tube. This one looks like it should be good. Too bad it's only a minute long.
      • 6 Years Ago
      oh snap
      i didn't like it
      but then i'm not a fan of Audi anyhow
        • 6 Years Ago
        It's a fantastically-done ad, but if their point is that a new Audi will outhandle a '70s Mercedes and an '80s BMW... well... yeah. Too bad a current Merc still makes equivalent Audis feel fragile, while competing BMWs run rings around them dynamically.

        Great commercial, but in terms of brand image, I think it says something that neither BMW nor Mercedes feels the need to show footage of Audis in their advertisements to convince consumers they're on equal footing.
      • 6 Years Ago
      Maybe I'd give a crap about their brand if they weren't over-priced and less reliable than other luxury brands.
      Just saw a current-gen A6 on the side of the road getting flat-bedded on my way out for lunch today. They really are just over-priced VWs.
        • 6 Years Ago
        I HATE VW's more than any other car brand in the world, but Audi is my favorite.

        My dad owned a 2007 3.2 liter Eos Sold it after 3 months of use, He said "It was the worst car he has ever owned in his Life. Hes 50 years old. I drive a 2003 Audi A4 and I love it to death.
      • 6 Years Ago
      "I love Audis, but one problem is that the A4, A6, and A8 all look almost exactly the same. It's hard to tell them apart, especially by looking at the front grill. I like that they keep the same design theme, but they need some differentiating features."

      It's hard to draw the line between brand identification, and boring look alikes. I certainly see you point about Audi but for some reason that bothers me less than the same nose on every BMW, and Porches only a mother could tell apart.

      Guess it boils down to if you think it's attractive there is not such thing as too much.
      • 6 Years Ago
      He may never win an Oscar, but Jason Strathams movies are always pretty entertaining. He's not like your "go-to" guy when you really think about who do you want to go see (i.e. Will Smith, Tom Cruise, etc). But somehow you watch his movies and as preposterous as they seem (Transporter 2 and 3, the end of Crank), you know at least you got what you paid for. Entertainment. Isn't that why we go to the movies? To be entertained? Obviously, if you're super intellectual and work on the Academy board, you're highly unlikely to give a crap about anything he does, but for the rest of us...I look forward to the Audi commercial :).
      • 6 Years Ago
      The commercial looks pretty good. Looking forward to the 60 sec spot.
      • 6 Years Ago
      A6 looks the best imo out of the 3 you just mentioned, not a fan of the ad though have to say, nothing special.

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