• May 21, 2008
Click the image above for high res images of the new Ford Fiesta

When it comes to the 2010 Fiesta, Ford has promised the buying public the moon and stars, with great fuel economy, expensive-looking sheet metal, quality interiors, and a rewarding driving experience. That formula is already a smash hit overseas, where customers are willing to pay a premium for a quality small car. Here in the States, however, we pay for our cars by the pound, and word on the street is that Ford will comply with a starting price under $15,000.

A lot of amenities that make a car exciting for the next generation of car buyers puts a dent in the MSRP, but Ford is working with suppliers to create great looking, high-quality materials that don't break the bank. The Blue Oval will also likely offer a full range of options that can push the price-point over $20,000 for those of us with a bigger budget and a strong desire to achieve 40 mpg on the highway.

Right now the B-segment isn't exactly bursting with great products, and only the sporty Honda Fit and more expensive Mini have stood out in the crowd. The Fiesta will surely add some soul to the competition, but even at a mere $15,000, it'll be priced at top of the segment. If Ford can deliver on everything it has been promising, however, we're sure there will be more than just 16-29 year-olds that will be more than happy to pay $15k and more.


[Source: Inside Line]


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  • 62 Comments
      • 6 Years Ago
      Please dont ugly it up Ford! This will be a big hit for Ford if it comes just like that, gets good MPG and costs less than 15k! Now just translate that design to the other NA models and Ford could be on to something.
        • 6 Years Ago
        They have pretty much said that it will look just like the NA Verve concept. That concept look very much like the one on the picture minus the gapeing lower grille and a little large upper grille.

        Mullaly has said Ford will have a more unified global look and this is the first NA vehicle to see this. The next Taurus will look very similar to the Euro Mondeo but will still be a large family sedan. So I think they get it now.
        • 6 Years Ago
        That's my big worry -- that Ford NA will insist on putting the chrome-razor grill on it and thus destroy its lovely styling.
        • 6 Years Ago
        At $15,000, it had better be a loaded model otherwise it should start around $11-12,000.

        Not to many attractive cars in the sub-compact class and this looks descent.
      • 6 Years Ago
      This thing looks MUCH better than either the Fit or Versa. And I suspect it'll be comarable in the "fun to drive" department as the Fit. Maybe moreso.

      Besides, with the typical Ford rebates, you just might be able to get one close to 12K....
      • 6 Years Ago
      As for de-contenting the Fiesta to keep it cheap, My dealership has sold countless fully loaded Focus's with stickers over $20k, many for full price. People trading down from larger cars and SUVs don't want to slum with crank windows etc. The Focus could have navigation, power seats and other goodies and we'd sell them. We are locating loaded cars 200-300 miles away because we can't get them fast enough, especially the stick shift.
        • 6 Years Ago
        Some of us don't care about a bunch of gadgets like power windows or power door locks- or MP3 capabilities. We just want a basic, drive-it-to-work and drive-it-home every day car.

        If other people want a bunch of luxury car features, fine- make them available. But don't require those of us who DON'T want such things to have to buy them, driving up the cost.

        I have better things to spend money on than a new car.

        All I care is that it has AC and a basic stereo.
        • 6 Years Ago
        I am sure there will be a basic model , but I bet most people will buy a well equipped one.
      • 6 Years Ago
      $15K isn't bad. I don't think the $20K makes much sense though. Who is going to option an economy Ford up to $20K? I think by the time it hits $20K it's already crossed the line where it would sell better as a Mazda 2 instead of a Ford Fiesta.

      Folks, 40mpg is not going to happen. Look at the wind profile. If they do a decent job it'll come in at 37mpg, if they do a great job it'll come in at 38-39. I can't see how it'll do 40 unless they're ready to drop in a 1.4L (or smaller) engine for the US market and I don't see any signs of that.
        • 6 Years Ago
        My figures above here highway figures, btw. For the Cobalt and the predictions. I should have mentioned that.

        Jason is right on about the combined. This'll come in right at or just above 30mpg combined. Which is really good, BTW. I'd love to get 31mpg combined. I'd almost halve my fuel use.
      FEW
      • 6 Years Ago
      Prepare to be dissappointed folks, cummon its FORD. Theyll slap on an ugly grill, kill the ride, and somehow f up the mpg while simultaneously losing horsepower: they have that skill.
        • 6 Years Ago
        @FEW
        C.W.:
        Talk is cheap.

        No matter what Ford says, Americans are used to paying less for cars than Europeans, especially small cars. They have to decontent it. The question is how much.
        • 6 Years Ago
        @FEW
        Oh boy another Ford "world car". It'll be wrecked on the way here, thre's no arguing that. This will look like the current N/A Focus, there is no doubt in my mind.
        • 6 Years Ago
        @FEW
        are you 14? sitting in front of dad's computer while he's at work?
        no. in this industry the only reason you look to the past is to learn from your mistakes. never before has technology, global manufacturing, resource development and planning been anywhere close to where it is today. i feel sorry for people who cannot move on from the past. what a sad sad life.
        FEW
        • 6 Years Ago
        @FEW
        u kno what time i think it is: time for you to eat me. =)

        sometimes u look to the past for what companies do for the future, keep driving ur ford, have fun in ur focus, u dbag.
      • 6 Years Ago
      The Honda Fit proves that a lot of people will pay $17k for a small car if it has a quality feel and is fun to drive. Can I get this car with that same VTEC growl?

      If Ford of NA isn't as stupid as they usually are and keeps this car attractive, I'll be headed to a dealer to have a look.
        • 6 Years Ago
        Here's something that Ford can do while they're considering how to screw up this car to fit American tastes: divert that grille redevelopment effort into making a cheap Mini Cooper S killer.

        If Ford can do an "EcoBoost" 1.6 liter motor that gets close to 160 horsepower, and keep the price close to $20k, they could offer Cooper S performance at a normal Cooper price. Of course, this development would be popular in worldwide Fiesta markets.

        It would also grab a lot of enthusiast sales *when* gas hits $6/gallon, and people want something fun but fuel efficient.
      • 6 Years Ago
      I'll definitely be putting that on my list of cars to test drive for my next purchase, if it can give 40+mpg and look like that, it'll be a winner for ford. They sure could use one.
        • 6 Years Ago
        i think 40+ is a little optimistic. maybe high 30s on the freeway, mid 30s average depending on your freeway/city mix and how you drive it.
      • 6 Years Ago
      Do you realize the Fiesta is _way_ smaller than your Fusion?
      • 6 Years Ago
      $15k starting no thanks. I'd buy a Fit or Versa over that any day of the week.

      $12k starting with a good optioned model at $15k then it might be a go.

      An extra 5mpg isn't worth buying this car over a Civic at the same price.
        • 6 Years Ago
        I doubt it's the same price. If you include destination, the cheapest Civic you can get is $15,445, which lacks air conditioning, power locks, etc...

        Also, Hondas sell for MSRP (cars anyways, not sure about SUVs), Fords don't, so you can probably count on at least $500, if not more, in incentives.

        Lastly, not needing to rev your engine to 7000rpm to get its "rated" horsepower is another reason not to buy a Civic.

        • 6 Years Ago
        My friend got an Accord EX last month for under invoice (21K). I am in CA.

        15K for a Fiesta is too high. Here in CA, Versa sells for 12K, Sentra 13-14K, Elantra 13-14K, Corolla 15K, Civic 17K.
        • 6 Years Ago
        "Also, Hondas sell for MSRP (cars anyways, not sure about SUVs), "

        Not sure where you got that impression. My parents bought a Civic last month (for my Dad to put around in) and the most definitely did NOT pay MSRP.
      • 6 Years Ago
      The focus coupe 5 speed starts at $15k before incentives. I really dont expect the Fiesta to have any incentives to begin with, but after they have some it will be worth it to consider versus the Civic or Yaris. Besides this looks much better than either of those.
      • 6 Years Ago
      Apart from the Mustang Ford cars have all just induced yawns from me for a long time, but this one looks really great. A base model at sub-15K looking as sexy as the one pictured would get a lot of attention and pull a lot of curious shoppers onto the lots. Okay Ford, do your thing of softening up the ride for Americans, but just make sure there are sportier variants of it to appeal to the performance minded customers. Forty MPG out of this ain't gonna happen anytime soon, but advances in engine tech could possibly help it tickle that number in coming years.
      • 6 Years Ago
      Not a bad looking car as it sits, but the $15k pricetag (I'm assuming that Ford's idea of 'under $15k means $14,999) is a deal killer, as is only 40 mpg. Put a smaller engine in it- a 1.2 or a 1.4 maybe- and get it up to 45 mpg; decontent the hell out of it- leave only the AC- and price it at around $10-11k, and Ford would have the hottest seller on their lots since the 65 Mustang, the 70 Maverick and the 85 Taurus.

      Also, I do not WANT it to ride like a typical European car, unless that car happens to be FRENCH; I don't want to feel every bump and pebble in my arse as I'm driving it.

      And I agree with those who want a 3 door hatchback.

      My Metro ain't gonna last forever, Ford.... Gonna have to buy something eventually. ;)
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