Click above to view video after the jump
Way back in September 2006, Saturn ran a commercial in which a bunch of people saw the brand's cars out in the real world and exclaimed, "That's a Saturn?" Obviously meant to communicate that you would be surprised to see the new Saturns of the day and how far they had come, the commercial really just got annoying fast to the point where the word 'Saturn' started sounding weird because it was said so many times.
The commercial apparently wasn't much for the actors to make, either. Steve Hall at AdGabber found a different version of the commercial, which we'll call "That's a f@#$% Saturn!". It seems after they had gotten the footage that Saturn's ad agency requested, the actors, director and production crew had some fun and made a different, rated R version of the commercial that probably more closely resembles reality than the canned responses in the original commercial. Check it out for yourself after the jump along with the original commercial, and don't worry, the BLEEPS hide anything that would offend your boss, spouse or kids. Thanks for the tip, Mark!
[Source: AdGabber]
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Reader Comments (Page 1 of 2)
Golfa @ May 16th 2008 4:00PM
that is classic. I love it. wish it aired!
sunnycylist @ May 16th 2008 4:11PM
So much better than the original! And, strangely for a spoof, it still comes off as positive for the brand.
Kristina @ May 16th 2008 5:48PM
I agree, they should have air this one...too bad.
http://www.azautophile.com
Franz @ May 16th 2008 4:09PM
LOL. That's the best ad ever. Too bad they couldn't air it.
3seriesisking @ May 17th 2008 1:27AM
Too bad indeed.
Damned FCC!
Can I type that?? Or is that like a double-negative??
MikeW @ May 16th 2008 4:17PM
Almost as good as the Bill O'Reilly flip-out/remix.
TBlueMax @ May 16th 2008 4:22PM
That really was great - loved it! Also came off as more genuine (or at least realistic).
pmiddle5 @ May 16th 2008 4:30PM
Beautiful...
xboxlivemonkey @ May 16th 2008 4:32PM
i believe that if they released this add there sales would have gone up ALOT
i loved it
letstakeawalk @ May 16th 2008 4:42PM
Of course, all you car nuts know, it's really an effin' Opel.
Great ad!
klitorisaurus @ May 16th 2008 4:42PM
They did release it... just in the only way they could. You can bet your ass that Saturn is behind the remake, they just can't admit to it. The new version will see more eyes then the clean version too. Gotta love it!
egallina @ May 18th 2008 6:50AM
When did people stop reading? This ad was made AT THE SAME TIME! It is NOT a remake. The ad agency just did a few different versions. Same actors. Same day probably...
klitorisaurus @ May 19th 2008 1:43AM
Whoa... calm down there buddy. A remake can still be made at the same time, it's just taking the original idea and "remaking" it into a new one. Maybe using the phrase "alternate version" would have unbunched your panties?
jon @ May 16th 2008 4:48PM
thats the best ad any american auto company has ever made
Seminole @ May 16th 2008 6:00PM
The one Ford ran during American Dreams was by far the best one IMO:
http://www.youtube.com/watch?v=ZFVQKLjLXgM
Michael Rose @ May 16th 2008 5:16PM
That is amazingly full of win. Nicely done.
nate_687 @ May 16th 2008 5:17PM
That was great. I think most everyone would of liked the new commercial over the original one.
EVan @ May 16th 2008 5:29PM
Awesome.
SHOTT3R @ May 16th 2008 5:42PM
Is it just me or does the cop look like Kanye West?
Jrejre @ May 16th 2008 5:47PM
Dunno why they couldn't air it if everything was beeped out. I remember that dodge caliber commercial where the cartoon character says "it scares the #$% out of me!"