Filed under: Marketing/Advertising, Saturn
VIDEO: No [BLEEP]! That's a [BLEEP] Saturn?
Click above to view video after the jump
Way back in September 2006, Saturn ran a commercial in which a bunch of people saw the brand's cars out in the real world and exclaimed, "That's a Saturn?" Obviously meant to communicate that you would be surprised to see the new Saturns of the day and how far they had come, the commercial really just got annoying fast to the point where the word 'Saturn' started sounding weird because it was said so many times.
The commercial apparently wasn't much for the actors to make, either. Steve Hall at AdGabber found a different version of the commercial, which we'll call "That's a f@#$% Saturn!". It seems after they had gotten the footage that Saturn's ad agency requested, the actors, director and production crew had some fun and made a different, rated R version of the commercial that probably more closely resembles reality than the canned responses in the original commercial. Check it out for yourself after the jump along with the original commercial, and don't worry, the BLEEPS hide anything that would offend your boss, spouse or kids. Thanks for the tip, Mark!
[Source: AdGabber]
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Reader Comments (Page 1 of 2)
Golfa 4:00PM (5/16/2008)
that is classic. I love it. wish it aired!
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sunnycylist 4:11PM (5/16/2008)
So much better than the original! And, strangely for a spoof, it still comes off as positive for the brand.
Franz 4:09PM (5/16/2008)
LOL. That's the best ad ever. Too bad they couldn't air it.
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3seriesisking 1:27AM (5/17/2008)
Too bad indeed.
Damned FCC!
Can I type that?? Or is that like a double-negative??
MikeW 4:17PM (5/16/2008)
Almost as good as the Bill O'Reilly flip-out/remix.
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TBlueMax 4:22PM (5/16/2008)
That really was great - loved it! Also came off as more genuine (or at least realistic).
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pmiddle5 4:30PM (5/16/2008)
Beautiful...
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xboxlivemonkey 4:32PM (5/16/2008)
i believe that if they released this add there sales would have gone up ALOT
i loved it
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letstakeawalk 4:42PM (5/16/2008)
Of course, all you car nuts know, it's really an effin' Opel.
Great ad!
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klitorisaurus 4:42PM (5/16/2008)
They did release it... just in the only way they could. You can bet your ass that Saturn is behind the remake, they just can't admit to it. The new version will see more eyes then the clean version too. Gotta love it!
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egallina 6:50AM (5/18/2008)
When did people stop reading? This ad was made AT THE SAME TIME! It is NOT a remake. The ad agency just did a few different versions. Same actors. Same day probably...
klitorisaurus 1:43AM (5/19/2008)
Whoa... calm down there buddy. A remake can still be made at the same time, it's just taking the original idea and "remaking" it into a new one. Maybe using the phrase "alternate version" would have unbunched your panties?
jon 4:48PM (5/16/2008)
thats the best ad any american auto company has ever made
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Seminole 6:00PM (5/16/2008)
The one Ford ran during American Dreams was by far the best one IMO:
http://www.youtube.com/watch?v=ZFVQKLjLXgM
Michael Rose 5:16PM (5/16/2008)
That is amazingly full of win. Nicely done.
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nate_687 5:17PM (5/16/2008)
That was great. I think most everyone would of liked the new commercial over the original one.
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EVan 5:29PM (5/16/2008)
Awesome.
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SHOTT3R 5:42PM (5/16/2008)
Is it just me or does the cop look like Kanye West?
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Jrejre 5:47PM (5/16/2008)
Dunno why they couldn't air it if everything was beeped out. I remember that dodge caliber commercial where the cartoon character says "it scares the #$% out of me!"
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Unknown 10:06AM (5/17/2008)
I never saw this one. Thanks for the link. It think this one can only be appreciated by the ones that appreciate the troops though.