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BMW has definitely ramped up its marketing for the launch of the new 1-series coupe. We've already seen the fruits of its advertising partners' ingenuity on the cover of Vice magazine, and today we've been tipped off on the attached video. In it, you'll see a group of agency types assemble a two-dimensional 1 out of paper and poster board. When complete, they go out for a Flintstones-powered "test drive" in Manhattan to try it out for size. Just remember, crosswalk and sidewalk operation is safe for pretend 1-series Bimmers only. Watch the full video after the jump. Thanks for the tip, Jon!

[Source: BMW via YouTube]

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    • 1 Second Ago
      • 7 Years Ago
      they really are pushing the 1... good for BMW. Lower the PRICE! Cause I want one..
        • 7 Years Ago
        Wait a couple of years. Let someone take the initial depreciation hit. Never buy new.
      • 7 Years Ago
      Take this to a McDonald's drive-thru.... I'm sure the servers will crack up big time.
      • 7 Years Ago
      Finally, a light-weight 1-series.
      • 7 Years Ago
      I guess this is the CAFE compliant 35 mpg BMW.
      • 7 Years Ago
      • 7 Years Ago
      Funny idea, i got a giggle.
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