Filed under: Coupes, Marketing/Advertising, Videos, BMW
VIDEO: BMW 1-series looks pretty good on paper
BMW has definitely ramped up its marketing for the launch of the new 1-series coupe. We've already seen the fruits of its advertising partners' ingenuity on the cover of Vice magazine, and today we've been tipped off on the attached video. In it, you'll see a group of agency types assemble a two-dimensional 1 out of paper and poster board. When complete, they go out for a Flintstones-powered "test drive" in Manhattan to try it out for size. Just remember, crosswalk and sidewalk operation is safe for pretend 1-series Bimmers only. Watch the full video after the jump. Thanks for the tip, Jon!
[Source: BMW via YouTube]
Reader Comments (Page 1 of 1)
Donald 11:20AM (3/26/2008)
Finally, a light-weight 1-series.
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Raymond 12:40AM (3/27/2008)
Superleggera?
MajorGeek 11:55AM (3/26/2008)
Funny idea, i got a giggle.
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Brett- BMW Advo 12:35PM (3/26/2008)
they really are pushing the 1... good for BMW. Lower the PRICE! Cause I want one..
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tuna 1:11PM (3/26/2008)
Wait a couple of years. Let someone take the initial depreciation hit. Never buy new.
Wildgoosechase73 1:45PM (3/26/2008)
I guess this is the CAFE compliant 35 mpg BMW.
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DCragtop 1:59PM (3/26/2008)
Serioulsy???
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Hiro11 3:01PM (3/26/2008)
C+D just reviewed the 135 and it just doesn't make any sense to them... nor does it make any sense to me. The 135 they tested (lacking nav) stickered at $42K. IMO, that's simply ludicrous for this car. Consider that the 335's base price is only $4K higher than the base 135. Add the ugly (IMO) looks of the 135 relative to the 335, the small interior room and having to drive around in a car everyone thinks of as the car for someone who can't afford a 3 series.... and I'll take a Cadillac CTS and a new home theater for the same money. The 135 has a truly great engine and offers an excellent driving experience (I'm sure) but that price has just got to go.
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RobZ4 5:13PM (3/26/2008)
Every BMW in the USA now is actually extremely cheap considering how low is the value of the US dollar compared to the Euro and pretty much any other currency in the world.
ken_aisin 3:16PM (3/26/2008)
Take this to a McDonald's drive-thru.... I'm sure the servers will crack up big time.
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