• Mar 26, 2008
The ads that get your lasting attention are the ones that make you respond. And we have no doubt that's exactly what you'd do if while cruising down the boulevard you happened upon what looked like an impact crater. When Pioneer Suspension wanted to show off the extraordinary smoothness of its ride, it placed images of holes on the road, which prompted folks to slow down and then... they didn't feel them. A few yards up the road they found out why: because that's what a Pioneer Suspension feels like. Clever, if not a giant potential lawsuit waiting to happen. And we can't help thinking that if Pioneer did this in the U.S., someone with a Pioneer suspension would try driving through a sinkhole and then wonder how they ended up at the center of the Earth.

[Source: Ads of the World]


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    • 1 Second Ago
  • 11 Comments
      • 6 Years Ago
      lol, some idiot is going to swerve into oncoming traffic because of these and sue Pioneer.
      • 6 Years Ago
      So Bose made a suspension and now them? So who's next Denon?
      • 6 Years Ago
      Yeah, bose did it first. Neener neener. :)
      Next, THX-certified suspension.
      Only thing I'd like to see related to cars and speakers is DL suspension.
        • 6 Years Ago
        A THX suspension would be sweet if it made that loud "dwooooooooo" noise when you turn on the car.
      • 6 Years Ago
      You people do realize that this is Pioneer Suspension of India...NOT Pioneer Electronics of Japan!

      So no, it's not some fancy dancy electro-magnetic suspension like the Bose one =P
      • 6 Years Ago
      Wow, I don't care what you are driving...those look like some axle busting holes. I'd sue a city that wasn't fixing something like this in a timely manner.
        • 6 Years Ago
        Apparently you have not visited the fine state of Pennsylvania.
        • 6 Years Ago
        I guess you did not read the article.
      • 6 Years Ago
      Bose or Pioneer, either one.
      I just want it.
      • 6 Years Ago
      If you put this in the US, there would instantly be hundreds of rear-end collisions as the first person slams on their brakes, and the fatass in the fatass SUV behind them, obviously tailgating, also slams into them because they cannot stop their 3 ton vehicle in 2 feet. Rinse and repeat x 10000
      • 6 Years Ago
      Its a fake. Visit the read link, enlarge the picture and you'll see that the picture where the guy is putting the sticker. Its a bad cut and paste job.

      Besides, think about it. What glue could hold such a big sticker on such rough roads. Its a good concept though.