New York 2008: Ford debuts 2009 "Warriors in Pink" Mustang
Click above for a hi-res gallery of the '09 "Warriors In Pink" Mustang
New York has been a relatively quiet show for Ford, with the Transit Connect Taxi Concept being its highest-profile (literally, even) unveiling at the show. It's not the only one, however. Ford quietly unveiled the 2009 "Warriors in Pink" Mustang. Like its predecessors, the WIP 'Stang will be produced in a limited run (1,000 cars) with $500 from each sale going to the Susan G. Komen Race For The Cure, a charitable organization dedicated to raising breast cancer awareness. The '09 Warriors In Pink cars are Mustang V6 Premium models adorned with a new grille, pink hood and side stripes, pink-ribbon badging, and pink accent stitching inside. The display car is a silver coupe with the optional glass roof. The car is also available as a ragtop, and black or white paint is also on offer. On the coupe Carroll Shelby once referred to as a "secretary's car", the Warriors In Pink package seems to fit right in.
Gallery: 2009 Ford "Warriors In Pink" Mustang
[Source: Ford]
PRESS RELEASE:
FORD LAUNCHES 'WARRIORS IN PINK' MUSTANG FOR '09, DOUBLES CONTRIBUTIONS TO RACE FOR THE CURE
- Ford unveils new 'Warriors in Pink' edition Mustang at the New York International Auto Show to raise money for breast cancer education and research.
- The company is doubling its contribution to the Susan G. Komen Race for the Cure – to $500 for each Warriors in Pink Mustang sold.
- Ford and its dealers together have dedicated more than $95 million in cash and in-kind contributions for breast cancer education and research.
"Thanks to the tremendous response from our dealers and customers to the 2008 'Warriors in Pink' Mustang, we knew we needed to continue offering the package, and we're happy to be able to increase our support for the Cure at the same time," said Connie Fontaine, Ford Experiential Marketing manager.
Produced in a limited edition of 1,000 units, the Mustang with Warriors in Pink package was designed exclusively in support of Susan G. Komen Foundation for the Cure. New upgrades for the 2009 package are featured on the Ford display at the New York International Auto Show.
Available on the Mustang V-6 Premium Coupe and Convertible models, the Warriors in Pink package includes a unique grille and will add a pink ribbon and pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching.
Coupes also can be ordered with the all-new glass roof option. Three body colors will be available: Black, Brilliant Silver and Performance White.
Ford Warriors in Pink
Launched in 2006, the Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the everyday challenges of fighting breast cancer.
Ford's goal in 2008 is to donate more than $1 million for the Cure through these sales of the special Mustangs, Warriors in Pink apparel and other fundraising efforts.
The Warriors in Pink apparel collection for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. All apparel is available on www.fordcares.com, and 100 percent of net proceeds are donated to Komen for the Cure.
The limited-edition 2009 Mustang with Warriors in Pink will be available through Ford dealers this summer.
Mustang is one of the greatest automotive sales success stories of all time. Nearly one out of every two sports cars sold in America is a Mustang, and the Mustang is also America's best-selling convertible.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen Race for the Cure, which helped launch the global breast cancer awareness and education movement.
Today, Race for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Race for the Cure, the foundation has invested nearly $1 billion to fulfill that promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I'M AWARE.
Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With more than 245,000 employees and more than 100 plants worldwide, the company's core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's breast cancer awareness initiatives, visit www.fordcares.com.
Reader Comments (Page 1 of 2)
Eric D-J 11:31AM (3/20/2008)
Weren't they giving one away way back. I wonder if they ever picked a winner.
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what? 5:22PM (3/20/2008)
what's that crumpled up car in the background?
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94 taurus owner 8:13AM (3/21/2008)
That's the Crash tested ford Taurus that ford said was going to be on display on Tuesday.
500 11:59AM (3/20/2008)
Fittingly, it's the V6 Mustang. Back when I had my Cobra, my friends and I referred to the base Mustang as the "Gelding."
For those who may not remember what a gelding is,
http://dictionary.reference.com/browse/gelding
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Mr. Oak 12:04PM (3/20/2008)
That's funny, never looked it that way before.
Sean Flanagan 12:00PM (3/20/2008)
I don't get raising $500k for "awareness". I'm pretty sure everyone is aware of breast cancer, as it has affected at least one person in almost everyone's life. How about putting that money towards research or pharmaceutical trials?
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BirdmanSTX 12:10PM (3/20/2008)
Visit the Komen website... the Komen foundation does more than just raise awareness, even if that's all the post stated. They do use some of the funds they raise for research, etc.
Papercutninja 12:06PM (3/20/2008)
Another Ford Mustang Limited Edition? Wow Ford. What WILL you come up with next?
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PJ 2:53PM (3/20/2008)
With tape striping and coordinated stitching, no less!!
brian 1:02PM (3/20/2008)
kill me
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Berto 12:18PM (3/20/2008)
If only they stuck to bold moves.
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ed 12:23PM (3/20/2008)
Yes Ford this is what we want, more "trims" for the Mustang. Keep the Mondeo, Kuga, Euro Focus, Ka, C-Max, Falcon in Europe/Australia. We r happy we what we got as you can tell by the number of cars you sell.
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J. D. Billiford 12:30PM (3/20/2008)
>>> So does this also mean we can expect limited editions in other colors such as red for AIDs, purple for domestic violence, green for tissue and organ donation, etc.?
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D-Dog 4:50PM (3/20/2008)
Komen donates millions to Planned Parenthood which pushes birth control pills (known to cause increased breast cancer risk...go figure) and infantcide. Ford would do well to find a better cause to support.
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A&W 1:15PM (3/20/2008)
Some video shots of the exterior and interior trim. http://www.youtube.com/watch?v=_X5s9haxR8k
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94 taurus owner 2:10PM (3/20/2008)
If I get a V6 mustang it will be with the pony package.
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SPG 1:35PM (3/20/2008)
As for Carrol Shelby referring to the coupe as a "Secretary's car" I had to laugh.
Pontiac once said that about the base Fiero at one point too.
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dildomassive 1:36PM (3/20/2008)
zzzzzzzzzz
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The Rest Of The US (except the East Coast which sucks too) 1:48PM (3/20/2008)
when I read it was a V6 Mustang i almost shot coffee out of my nose.
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The Luigiian 1:56PM (3/20/2008)
I would like to help the breast cancer awareness cause, but unfortunately I 1) am male, and 2) will not buy a car with pink stripes.
Ford, make a version of this that guys can buy without feeling gay. Guys want to help the ladies too.
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