• Feb 5, 2008

Click on the Edge Sport for a high-res gallery


Ford has been desperately short of hit products in recent years, one of the exceptions being the Edge. With that in mind, Ford is keen on capitalizing on that popularity in much the same way as they have with the Mustang: variants. Ford is adding the Edge Sport to the roster, which incorporates a package of visual enhancements that don't really do too much to improve the sport factor. It does, however, look pretty cool and it gives Dearborn the opportunity to cash in on some of the potential profit margin that presently goes straight to dealers and third-party tuners.

Edge Sport gets the big-wheel look, with painted 20-inchers coming as standard equipment and polished 22" units being an extra-cost option. The obligatory body kit includes sill extensions and lower valences front and rear. The headlights and taillights also get a factory dress-up via smoked gray lenses. Inside, the seat materials are upgraded. One odd note centers around the trim adorning the vents in the instrument panel. The ones in the center stack have chrome trim while those at the outer ends of the dash have a matte grey finish. The bodywork of the Edge Sport will be available in blue, red, silver or black. The look is clean and attractive, and the blue photo car's visual accoutrements remind us of of the Mercury Milan VOGA that was shown in Miami back in '06. That's no bad thing, though we'd love to see this exact car with an EcoBoost V6 underhood, to give that "Sport" moniker some real teeth. The Ford press release is pasted after the jump.

[Source: Ford]



NEW FACTORY CUSTOMIZED 2009 EDGE SPORT DEBUTS

• Chicago Auto Show marks the debut for the 2009 Ford Edge Sport, providing a factory-quality, customized model to America's best-selling crossover.
• The Edge Sport features standard 20- or optional 22-inch wheels, low-profile tires, exterior modifications and interior enhancements, lending it a dynamic look and feel.
• 2009 Ford Edge Sport will be available this fall.

CHICAGO, Feb. 5, 2008 – Ford is providing still more sizzle for America's best-selling mid-size crossover, introducing a new factory-customized model – the 2009 Edge Sport.

"The new Ford Edge Sport is designed to instantly appeal to crossover customers who want a sportier custom look and feel," said John Felice, general manager, Ford Division. "This specialty design reflects the growing popularity of personalization and more customers' interest in industry shows like the annual Hot Import Nights around the country and the Specialty Equipment Market Association Show in Las Vegas."

The Sport model – which joins the SE, SEL and Limited models in the range – makes the Ford Edge the first vehicle in its segment to offer a customized model. Its modern, athletic design, flexible package and unique features like VistaRoof™ and SYNC helped sell 130,125 Edge units in 2007, making it the nation's top-selling crossover. The new Edge Sport model will further distinguish it from competitors.
Edge Becomes Even Sportier
Edge Sport stands on even bolder, available 22-inch polished aluminum wheels or the standard 20-inch premium painted wheels with branded center hubs. Low-profile, 40-series Pirelli Scorpion Zero tires complete the look, giving Edge Sport an aggressive stance.

This marks the first time that a 22-inch wheel-and-tire combination has been offered on a crossover. The eight-piece Edge Sport body kit includes a unique front air dam, side skirts, lower door caps and a rear skirt, all finished in body color, instead of the dark lower on other Edge models. The front air dam features integrated fog lamps and a lower grille insert. These elements combine with the unique wheels and tires to provide a sporty personality.

Details, like custom Sport badging, polished dual exhaust tips emerging from openings in the rear skirt and "foundry gray" smoked headlamp and taillamp lenses, add to its purposeful look.

In addition to lustrous Sport Blue paint on the model highlighted at the Chicago Auto Show, Edge Sport will be available in Ebony, Brilliant Silver and Redfire. Inside, dark gray leather seats feature unique suede-feel patterned inserts in a combination of light and dark gray. Contrasting, light gray stitching gives the seats a premium appeal. The contrasting stitched leather also is used on the Edge Sport steering wheel and shift knob.

Edge Sport is further distinguished by an appealing etched metal effect on the instrument panel center console.

"While custom-made to appeal to customers, Edge Sport is smart business," said Mark Fields, president of The Americas. "The aftermarket industry has grown to a $40 billion annual business, and crossovers are the fastest-growing vehicle segment in the U.S. We want customers who crave something special to know that Ford can customize their Edge – right at the factory."


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    • 1 Second Ago
  • 34 Comments
      • 6 Years Ago
      This is Blingalicious!!

      Me likes it!
      • 6 Years Ago
      Looks pretty sharp. I'm no crazy about the interior, but at least it's better than the Fusion's interior. I think Ford has a lot of mechanically-competent, pleasantly-styled vehicles right now - they just need to work on improving the quality of the interior materials and making it look more polished. IMHO.

      Example: I like the Ford Fusion, but I love the Chevy Malibu because it's interior is so much more up-scale.
      • 6 Years Ago
      Awesome... and big wheels are so good at increasing braking and decreasing unsprung weight..

      Oh wait, they do none of that...they're just trendy. Nevermind.
      • 6 Years Ago
      lol, Toyota, Honda, and VW all offer factory aftermarket-esque sport appearance packages for many of their cars. What are you talking about?
      • 6 Years Ago
      You can buy an AWD edge too, and assuming this is most likely a range topping package, this will also be AWD.
      Very nice car, my neighbor has one. I REALLY like this Sport though.
      • 6 Years Ago
      Another Van denial by folks not willing ti accept that lives revolve around schlepping 2.1 kids, the dog, in laws and filled biodegradable grocery bags. Yes this exceptionally sporty van will look great as you pull into the hair salon to color out all those nasty greys that have been showing up lately.
      • 6 Years Ago
      I see alot of comments for getting rid of of the chrome grille in favor of black mesh. That would be fine if the grille opening were smaller but I think a black mesh grill would look like a giant (and I mean GIANT!) mouth, like a whale.

      The opening is too big for a mesh grille without a redesigned front end.
      • 6 Years Ago
      what? not even a new swaybar like the Fusion? Ah well still looks very nice.
      • 6 Years Ago
      Can we say: Murano Killer.

      Ford just sold another 25,000 Ford EDGE's, These thing's sell on features and looks alone.

      I'm loving my SEL Plus personally, I might just have to upgrade for this, It would look hot next to my CX-7.
        • 6 Years Ago
        It just looks so much better, lightly smoking the headlamps does wonders for an already good looking great selling FORD.
      • 6 Years Ago
      Looks really cool. When is the next Taurus being unveiled?
      • 6 Years Ago
      BLACK OUT THE GRILLE, or better yet, mesh grille replacement.

      lowering springs and anti-roll bars.

      THEN, I like it, For a Front-driven, automatic people mover that can't carry all THAT many people...

      It does cut a sharp lookin' line.
      • 6 Years Ago
      Chrome is ugly....go with polished aluminum.
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