• Jan 16, 2008
To call Rolls-Royce a small automaker would be an understatement as big as their cars are. Its model line-up, recently expanded to include the Drophead Coupe, consists solely of two derivatives of the Phantom. For the first time in the company's history, production in 2007 capped the 1,000 mark. So when Rolls-Royce confirms a new model, it's a big deal.

Earlier this week at the Detroit show, Rolls-Royce chief Ian Robertson confirmed that the anticipated "baby Rolls", which we saw in spy shots as recently as yesterday, is slated for unveiling in 2010. Code-named RR4, Robertson also announced that the car would receive a brand new engine, presumably because the Phantom's 450-hp V12 doesn't fit. The car is expected to be based on the BMW 7-Series, which explains why the mule seen in yesterday's spy shots was accompanied by BMW's big sedan, slotting in between the Bavarian sedan and the Phantom limo.

While he was at it, Robertson also confirmed that the fixed-roof Phantom coupe previewed by the 101EX concept would begin delivery by this coming summer.

[Source: Inside Line]



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    • 1 Second Ago
  • 8 Comments
      • 7 Years Ago
      A friend of mine just confirmed my memory of the Shadow production figures reaching the anunal 3,000 mark several times and added this also happened during the Spirit/Spur era.
      • 7 Years Ago
      So in 2010 we'll have the following BMW/RR lineup:

      A new 7-Seriies - $70,000 to $125,000

      The new BMW CS flagship - $100,00 to $175,000

      The "baby" Rolls - $200,000 to $250,000

      Rolls Phantom - $300,000 to infinity and beyond
        • 7 Years Ago
        Nobody knows what CS will end up as.
      • 7 Years Ago
      I just got back from London and HRH Queen Elizabeth said "We are not amused."

      Going downscale is what killed Jaguar. Hrrummph!
        • 7 Years Ago
        Going downscale didn't kill Jaguar, building crappy cars did. Their entire lineup is a wee bit long in the tooth. Let's see what the XK can do.
        • 7 Years Ago
        As you said, this could be risky, but then again it helps to build a customer base of the not-as-wealthy and if they do get wealthy, who know? "A Phantom and a Drophead, please!"
      • 7 Years Ago
      I believe this article is incorrect stating Rolls-Royce has never produced more than 1,000 cars annually in it's history. An example is I seem to remember during the Silver Shadow run annual production figures sometime exceeded 3,000 cars.