• Dec 11, 2007


"So...wanna see a pensioner drive?"

Michael Schumacher casts a pretty big shadow over all of F1, and nobody knows it better than Kimi Raikkonen. That's bred a little animosity by Ferrari's latest world champion to his septuple-crown predecessor, but that hasn't stopped either from fulfilling their contractual obligations towards their corporate overlords at Fiat by appearing side-by side, swapping keys in a television commercial for the new Fiat Bravo.

The ad reminds us of a similar spot filmed with uber-rivals Lewis Hamilton and Fernando Alonso earlier in the season for their employers at Mercedes-Benz. The same spirit of, ahem, "camaraderie" permeates this Fiat spot, filmed in German, in which Kimi and Michael take turns behind the wheel and riding shotgun. Follow the jump for the video, complete with – God bless 'em – English subtitles.

[Source: YouTube]



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    • 1 Second Ago
  • 14 Comments
      • 7 Years Ago
      Yeah, that photo shows pure animosity towards each other.
      • 7 Years Ago
      Kimi's "bred a little animosity" towards Schumi? Really? First time I've heard of this. Kimi seems like too cool of a MOFO for that; I think he's actually incapable of expressing that emotion (as well as most other emotions). It honestly seems to me that his existence is on a higher plane - a monosyllabic, vodka-permeated higher plane - far above the politics and bickering of F1.
      • 7 Years Ago
      "Shut up and Drive"
      Haha...Wouldn't the world be so nice if everyone did just that?
      • 7 Years Ago
        • 7 Years Ago
        Thanks...Go Kimi!
      • 7 Years Ago
      is it just me or they seem a bit gay in that pic...
        • 7 Years Ago
        You know, i was thinking the same thing. Nothing but respect for Kimi and Schumi and I know they don't swing that way, but that did seem kinda flamboyant.
      • 7 Years Ago
      there's no video
      • 7 Years Ago
      I think the punchline of the ad belongs in the ad itself, not so much under the photo in your article. ;)
      • 7 Years Ago
      Actually AG is the German equivalent of Corp. The Italian equivalent would be something like S.p.A.
      • 7 Years Ago
      I watched on youtube. Did you see the plate on that car? "F.AG. 1583". I guess Fiat is targeting a particular crowd with this commercial!
        • 7 Years Ago
        Actually AG is the German equivalent of Corp. The Italian equivalent would be something like S.p.A.
        • 7 Years Ago
        F.AG. = Fiat AG, the AG being the Italian equivalent of Corp.
      • 7 Years Ago
      I'm pretty sure its Fiat Auto Group
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