Click the image above for a gallery of high-res pics.
Toyota unleashed the new Matrix in a Halloween-infused joint press conference here in Vegas. The production version of the new (Corolla) Matrix debuted across the street, but we were on hand to see the Rally version unveiled on the floor at SEMA. The new design lends itself well to some modifications, but like most of the vehicles here at the show, it's more about flash than function. The front-mount intercooler helps feed a supercharged version of the Matrix's 2.4-liter four. The OZ wheels and upgraded brakes speak to the concept's functionality, as does the stripped out interior, added fuel cell and multi-point rollcage.
We'll have more details on the production version momentarily, but in the meantime, check the gallery below. Also, in case you missed it, you can check out the new Toyota Corolla right here.