Filed under: Hyundai
Hyundai wants unifying design theme, its own TT
Hyundai has proven to the world it can build high-quality and reliable cars that rival mainstream brands like Toyota and Chevy. Now it wants to prove it can build an iconic sports car to boost its image and say to the world that Hyundai is exciting and dynamic. Speaking at last week's Sydney Motor Show, Hyundai's general manager of European design Raphael Bretecher revealed a desire to launch such a car.
"As a car designer I would like to make the icon, that is obvious," he said. "But this company looks at what is most profitable and that is what must be delivered first." Bretecher used Audi's TT as an example of what he envisaged a modern icon should be and explained how that one car embodies the entire Audi philosophy.
The only problem is convincing bosses back in Korea to think along the same lines. Another issue bosses need convincing of is creating a new global look for Hyundai, something Bretecher admits will take some time to implement. Pictured above is the Veloster concept car, which was displayed in Sydney. The concept was designed in Korea and gives a clue as to a new look that could unify future Hyundai designs.
[Source: Drive.com.au]
Reader Comments (Page 1 of 1)
ryan 1:50PM (10/16/2007)
i'd love to see what they could come up with. if it looks like kia's frankfurt turd, i'll pass.
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kid 2:09PM (10/16/2007)
C'mon Hyundai... show the world what you can do. We've all seen it with Samsung and LG. I want a Hyundai that will haunt my dreams.
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Bryan 11:52PM (10/16/2007)
My LG phones haunt me. Biggest POS phones ever! A Hyundai Iconic? Puh-lease, lets not get carried away. The big boys have been doing it for years. The Icon's have already been created. This is just another turd.
pscs 2:10PM (10/16/2007)
"Hyundai has proven to the world it can build high-quality and reliable cars that rival mainstream brands like Toyota and Chevy."
what? is chevrolet reliable?
anyway that's not my point. is hyunday FINALLY gonna do sth to their designs?
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naggs 3:01PM (10/16/2007)
"Bretecher used Audi's TT as an example of what he envisaged a modern icon should be and explained how that one car embodies the entire Audi philosophy."
so rebodying a 15k compact car is audi's philosophy then? no wonder bmw is totally unafraid of audi
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person935 3:08PM (10/16/2007)
I hope they don't use that grill design. More and more companies use it now: Audi, Volkswagen, Nissan with the GT-R, Mitsubishi with the Evo, etc.
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naggs 3:27PM (10/16/2007)
i dont like the veloster, i was under the impression that the tiburon design was a set and ready to go. the veloster looks very fwd blah scion wanabe.
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catchmeinhawaii 5:02PM (10/16/2007)
Hey! This car looks like the Honda CRZ concept!
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willem 6:14PM (10/16/2007)
Oriental automakers ripping off each other for a change? That's new! (not really)
Csingh 1:52AM (10/17/2007)
hey go join yjzone.net soon we will have hyundai/kia forum soon yj is deadicated to korean technologies thanks...
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