Get Autoblog in your Google feed
In 2007, Sirius Satellite Radio will have exclusive deals with two of the biggest sports in the U.S., NFL and
NASCAR. XM currently carries NASCAR races on their channels, but will lose the racing coverage in 2007 when Sirius’
$107.5-million broadcasting deal starts. Sirius will become the “official” satellite radio sponsor of NASCAR.
Personally, I can’t live without satellite radio but the amount of money that they are spending to secure talent and
broadcast rights when they haven’t made dime-one yet is a bit disconcerting.