Toyota confirms Prius-based Lexus hybrid for Europe

Toyota has finally confirmed what’s been rumored for months, that a new hybrid is coming for its upmarket Lexus brand based on the underpinnings of the Toyota Prius. The Prius itself is about to undergo a major reworking, as the third-generation of the iconic hybrid will debut in January at the Detroit Auto Show. According to Lexus officials, the Prius-based Lexus will go on sale in Europe for 2010, and we’re guessing the U.S. will get that model too. A second dedicated hybrid model will reportedly also join the Lexus ranks and be larger than the Prius-based car. We don’t have too many details yet on either of these new Lexuses, except that they will be more performance-oriented than their Prius sibling. A high-luxe Prius, as long as it doesn’t get too pricey, may be just what the doctor ordered for the struggling Lexus brand.

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Toyota has finally confirmed what’s been rumored for months, that a new hybrid is coming for its upmarket Lexus brand based on the underpinnings of the Toyota Prius. The Prius itself is about to undergo a major reworking, as the third-generation of the iconic hybrid will debut in January at the Detroit Auto Show. According to Lexus officials, the Prius-based Lexus will go on sale in Europe for 2010, and we’re guessing the U.S. will get that model too. A second dedicated hybrid model will reportedly also join the Lexus ranks and be larger than the Prius-based car. We don’t have too many details yet on either of these new Lexuses, except that they will be more performance-oriented than their Prius sibling. A high-luxe Prius, as long as it doesn’t get too pricey, may be just what the doctor ordered for the struggling Lexus brand.

[Source: Automotive News – sub. req’d]