Did anybody else think that
Volkswagen’s “Fast” commercial hocking the new GTI started down the path of something we might see in the
first five minutes of an X-Files episode? A voice coming from a demonic little statue urges a man to
disrespect his woman and drive in a way that indicates he’s suicidal, and it all just goes downhill from
there.
Slate.com thought it was a little weird, as well. If you’re of the Spike
TV demographic, our next question is directed at you — how do you feel about advertising that portrays you,
according to Slate.com writer Seth Stevenson, as having “an adversarial stance
toward women; a thoughtless disregard for societal harmony; supremely awful taste in food and clothing; and general
boneheadedness?”
Stevenson goes on to explain that the commercials are right for the demographic and do
well to invigorate the VW brand, ultimately giving it an A-. Our question is this, though: what ever happened to
the harmonious, clever “Da da da” ads? That’s right, the creative talent behind those ads is now working for GM.
Thanks to Dave for the tip.