SEMA Preview: ARK Performance Hyundai Genesis Coupe

ARK Performance Hyundai Genesis Coupe – Click above for high-res image gallery

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ARK Performance Hyundai Genesis Coupe – Click above for high-res image gallery

With the Genesis Coupe 3.8 finally getting its own R-Spec model, it was just a matter of time before Hyundai started partnering with tuners to boost the performance of its V6-powered aftermarket-friendly coupe.

ARK Performance, one of Korea’s leading tuners, will be upgrading nearly every component of its Track Time Attack Genesis Coupe for this year’s SEMA show, boosting the output of the 3.8-liter V6 from 306 horsepower to 450+ ponies through the help of new internals, an APG supercharger and a host of breathing mods.

Brembo brakes with Endless pads and DBA drilled and slotted rotors hide behind lightweight Volk TE37 SLs, with ARK’s full suspension system (coilovers, sway bars and front strut bar) working together with a range of Cusco parts.

In addition to the custom front and rear bumpers, hood, side skirts, rear diffuser and fenders, ARK will be equipping the inside with Bride seats, a six-point cage and Sparco steering wheel, along with the defacto sound system and Apple iPad integration.

For the full list of mods and a little bit of background on ARK, hit the jump for the release, and check out the preliminary sketches in the gallery below.

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ARK PERFORMANCE TO UNVEIL PERFORMANCE PARTS FOR HYUNDAI GENESIS COUPE AT SEMA SHOW 2010

ARK Track Time Attack Genesis Coupe 3.8L to be Featured in Hyundai Booth

FOUNTAIN VALLEY, Calif., Sept. 23, 2010 – To enhance the tunability of its most dynamic performance car ever, Hyundai has teamed with ARK Performance Inc. to develop custom parts for the Hyundai Genesis Coupe. These high-performance parts will debut on the ARK Track Time Attack Genesis Coupe 3.8L show car at SEMA 2010. The Genesis Coupe from ARK is designed for enthusiasts looking for quality performance products and inspiration for their own modifications. All of the ARK Performance parts designed for the Genesis Coupe are production ready and will soon be available for enthusiasts everywhere.

“At ARK Performance we strive to produce superior aftermarket products for vehicles enthusiasts love to tune, and our performance parts for the Genesis Coupe accomplish just that,” said Ted Lee, owner, ARK Performance Inc. “The Hyundai Genesis Coupe is the ideal car for enthusiasts with its strong performance characteristics and dynamic design. The ARK Track Time Attack Genesis Coupe SEMA car demonstrates the ways tuners can improve the performance of their own Genesis Coupe.”

The ARK Hyundai Genesis Coupe will showcase engine, interior, exterior, brake, wheel and suspension modifications. Among the initial performance targets, ARK is striving for 450- horsepower with engine modifications to Genesis Coupe’s already powerful 306-horsepower, DOHC 3.8-liter V6 engine. As an added feature the ARK Genesis Coupe’s paint scheme will be designed and completed in collaboration with artists from Hyundai’s North American Design Center in Irvine, Calif.

“The performance parts from ARK will allow enthusiasts to further personalize our latest 3.8 R-Spec Genesis Coupe model,” said Michael Deitz, manager, Product Planning, Hyundai Motor America. “The modifications made by ARK are what SEMA is all about and why we offer the R-Spec model as the ultimate upgradeable, affordable, rear-wheel drive performance platform.”

Powertrain components ARK plans to customize include:

Mahle Performance Ring Set 3.8L Lambda

Brian Crower Connecting Rods – Pro Series with ARP2000

APG KOREA 3.8 Supercharger Kit

HKS M45XL Spark Plugs

APG KOREA Intercooler

APG KOREA Intercooler Piping

APG KOREA Oil Cooler

ARK True Dual GRIP Exhaust System

ARK 3-1 Dual headers

ARK Dual Downpipes

ARK Testpipes

ARK Hi Flow Intake

ARK Carbon Fiber Cooling Plate

APG KOREA ECU

Blow Off Valve

Camshafts

ARK Lightweight SC Pulley

To the brakes, wheels, tires and suspension ARK plans to customize the following:

Brakes

Brembo Big Brake System

Stainless Steel Brake Lines

DBA Drilled Slotted Rotors

Endless Brake Pads

Transmission

Clutchmaster Stage 4 Kit with Lighten Steel Chromoly Flywheel

Wheels and tires

VOLK TE37 SL (Super Lights) – Mackin Industries

Toyo Tires

Kics Lug Nuts

Kics Wheel Spacers

Suspension

ARK DTP Coilovers System

ARK Front Sway Bar

ARK Rear Sway Bar

ARK Front Strut Bar

Cusco Front Pillow Ball Mount

Cusco Front Adj. Control Arms

Cusco Front Lower Power Brace

Cusco Rear Member Power Brace

Interior upgrades include:

Apple iPad Integration Kit

Apple iPad Custom Bezel

Infinity Sound System

Blitz Guages – Provided by Driveline Motoring

Bride Zeta 3 Hyper Red Seats – Provided by Driveline Motoring

Additional Bride Fabric – Provided by Driveline Motoring

Takada Short Harness – Provided by Driveline Motoring

Shift boot – Provided by Driveline Motoring

ARK Racing Pedals

ARK 6-point Chromoly Roll Cage

Sparco Champion Edition Steering Wheel – Provided by Driveline Motoring

NRG Black Carbon Ring Quick Release – Provided by Driveline Motoring

NRG Steering Wheel Short Hub – Provided by Driveline Motoring

Sparco Seat Rails – Provided by Driveline Motoring

ARK Performance will also make moderate exterior modifications to the Genesis Coupe, including:

ARK SFX Front Bumper

ARK SFX Rear Bumper

ARK SFX Wide Front Fenders

ARK SFX Wide Rear Fender

ARK SFX Side Skirts

ARK CFX v2 Carbon Hood

ARK CFX v2 Carbon Grille

ARK Rear Diffuser

Voltex Type 1S 1480mm CF Wing – Provided By Driveline Motoring

Custom Color – Beyond Bodyshop

Graphics and Decals – JsDesigns

ARK PERFORMANCE INC.

The goal of ARK Performance Inc. is to become a leader in providing superior aftermarket solutions for a variety of vehicles. Showcasing our excellence through product demonstrations, ARK Performance currently leads the way in the automotive aftermarket. ARK Performance Inc. was founded fifteen years ago, and is now one of the largest manufacturing facilities in the Republic of Korea. Our primary objectives are to produce superior quality OEM and aftermarket automotive parts, while developing applications to contribute to the advancement of the automotive community.

ARK has steadily achieved an increased market share. Our company has broadened its product line into performance exhaust systems, suspension, and CNC machined products that are currently being distributed to North America, the Middle East, and Asia. ARK Performance has received high marks for quality manufacturing, which is demonstrated by our ISO9001 and QS9000 certifications. This is the result of using the latest cutting-edge technology, and ultimately producing superior products. As our slogan suggests, the quality of our products directly contributes to the overall quality of performance. ARK Performance will continue to maintain its stance as a leader in quality, providing a satisfying experience for our customers.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.