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I just thought the headline sounded funny, as if it’s a revelation that they do use incentives. December proved to
be a bigger month than usual for the Japanese manufacturers using incentives to move metal. Honda increased incentives
24.3% (to $973) and Toyota was up 28.5% ($960), but still it is no where near the $3,000 – $4,000 levels that the
domestics are at. Nissan was the biggest import offender by shelling out the average of $2099 per sale. It all goes to
show, put money on the hood and cars sell better.