Auto Extremist advocates for Corvette as brand with multiple models [w/poll]
The 2014 Chevrolet Corvette really grinds Peter De Lorenzo’s gears. Or, more accurately, the self-anointed Auto Extremist has an issue with what he sees as mismanagement of the legendary sports car by General Motors executives. In a new editorial on his website, De Lorenzo argues it’s time to split Corvette off from Chevrolet to create an all-new brand, complete with a model range with at least three new takes on the sports car. Capable of fully leveraging the successes of the Corvette Racing program and brandishing the full might of GM’s technical prowess, the Corvette brand would theoretically give Porsche something to sweat over.
The all-new 2014 Chevrolet Corvette Stingray’s provocative exterior styling is as functional as it is elegant; every line, vent, inlet and surface has been optimized to enhance the car’s overall performance.
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Seven generations of the Chevrolet Corvette.Ã? Each generation of the Corvette has been defined by all-new or significantly revised design, architecture and technology features ââ?¬â?? including powertrain and chassis/suspension technologies ââ?¬â?? that have helped the car maintain its position as the best-selling premium sports car in America.
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1953 Chevrolet Corvette
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1990 Chevrolet Corvette
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1960 Corvette at Le Mans
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1977 Chevrolet Corvette
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2011 Chevrolet Corvette Grand Sport
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1979 Chevrolet Corvette
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1963 Chevrolet Corvette
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1984 Chevrolet Corvette
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1973 Chevrolet Corvette
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1978 Chevrolet Corvette Silver Anniversary Edition
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1968 Chevrolet Corvette
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1997 Chevrolet Corvette
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1960 Chevrolet Corvette Convertible
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1973 Chevrolet Corvette Stingray
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1959 Corvette Sting Ray Racer
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2009 Chevrolet Corvette ZR1
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2008 Chevrolet Corvette ZR1
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1968 Chevrolet Corvette
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Indy 500 1978 Chevrolet Corvette Pace Car
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1958 Corvette Convertible
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2005 Chevrolet Corvette
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1953 Chevrolet Corvette
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2010 Corvette Racing Le Mans 50th Anniversary
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2008 Chevrolet Corvette ZR1
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1968 Chevrolet Corvette Stingray
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1984 Chevrolet Corvette
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1953 Chevrolet Corvette
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1963 Chevrolet Corvette
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1963 Chevrolet Corvette
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2009 Chevrolet Corvette ZR1
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1957 Chevrolet Corvette
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2009 Chevrolet Corvette
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1953 Chevrolet Corvette
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1997 Chevrolet Corvette
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1965 Chevrolet Corvette Convertible
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Original Chevrolet Corvette logo, 1953.
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Original Chevrolet Corvette logo, 1953.
The 2014 Chevrolet Corvette really grinds Peter De Lorenzo’s gears. Or, more accurately, the self-anointed Auto Extremist has an issue with what he sees as mismanagement of the legendary sports car by General Motors executives. In a new editorial on his website, De Lorenzo argues it’s time to split Corvette off from Chevrolet to create an all-new brand, complete with a model range with at least three new takes on the sports car. Capable of fully leveraging the successes of the Corvette Racing program and brandishing the full might of GM’s technical prowess, the Corvette brand would theoretically give Porsche something to sweat over.
Sure, that sounds like a party, but given GM’s troubled track record when it comes to launching (let alone managing) brands, we say that’s slippery slope that could just as easily end with the whole Corvette franchise in the scrap bin. Either way, the notion is certainly an interesting one. Head over to Auto Extremist to take in the full editorial, and then let us know what you think in Comments. Should GM split off its most storied nameplate?