For this year’s SEMA show, FCA created six machines that range from mild to wild, and what we have here are the two mildest examples: a custom
Ram ProMaster and an accessorized
Chrysler Pacifica. Of the two, the ProMaster is easily the more interesting. It’s called the BrewMaster and it’s a rolling bar. Get it?
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The pub-themed interior has a variety of custom touches, including Mopar neon signs and beer taps with shift-knob handles. The outside gets some conceptual parts as well. The grille loses the crosshair design in favor of a large-font “RAM” badge in the center, similar to the one on the
Ram Rebel. It also gets some custom 20-inch wheels and large fender flares to accommodate the wider rubber. The message here: Don’t drink and drive, but definitely drive somewhere and drink.
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The Pacifica has far fewer custom goodies, and, sadly, no
Hellcat powertrain, but that means what you see is something you could realistically replicate at a dealer. Called the Pacifica Cadence, this van is a rolling showcase of Mopar accessories. The newest piece is a running board that is designed to look like part of the sheetmetal, as opposed to a tacked-on aftermarket accessory. We’d say it’s fairly successful if not super-exciting.
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The Pacifica also features loads of other Mopar bits including the roof rack, dog kennel, all-weather floor mats, and wireless charging pad. Aside from the custom wrap and painted wheels, you could outfit your own Pacifica identically using a Mopar catalog. As for the BrewMaster, that might require a bit more custom work.
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