Question of the Day: Most degraded car name?

The 1988 Pontiac LeMans? The 2004 Mercury Monterey? Something more painful?

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When Ford came up with a not-so-sporty version of the Pinto and
slapped Mustang badges on it in 1974, that was a low point for the Mustang name. When Chrysler applied the
venerable Town & Country name on perfectly functional but unglamorous minivans, it saddened many of us. But perhaps the biggest demotion for a once-proud model came when, in 1988, General Motors imported a
misery-enhancing Daewoo from Korea and called it the Pontiac LeMans.

The original Pontiac LeMans was a great-looking midsize car with fairly advanced (for the time) suspension design and engine options including potent V8s and a
screaming overhead-cam straight-six. The Daewoo-based Pontiac LeMans was a cramped, shoddy hooptie that served only to ruin the LeMans name forever, while stealing sales from the Suzuki-based Chevrolet Sprint.

Sure, using the
once-respected Monterey name on the
Mercurized Ford Freestar was bad, but Mercury didn’t have long to live at that point. I say the downward spiral of the LeMans name was the most agonizing in automotive history.


What do you think?


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1966 Pontiac LeMans
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