Mercedes-Benz to reduce customer-specified options

As part of his plan to increase efficiency and productivity in Mercedes-Benz, new CEO Dieter Zetsche plans to cull vehicle options, like those offered by the automaker and its in-house tuning specialist AMG, while most likely including many as standard options. This is the currentpolicy of Lexus, Toyota Motors Co. luxury brand and many Asian and even domestic automakers.

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As part of his plan to increase
efficiency and productivity in Mercedes-Benz, new CEO Dieter Zetsche plans to cull vehicle options, like those offered
by the automaker and its in-house tuning specialist AMG, while most likely including many as standard options. This is
the current policy of Lexus, Toyota Motors Co. luxury brand
and many Asian and even domestic automakers.

However, there are no current plans to reduce the number
of vehicles. “We will surely continue to offer greater variety than a brand such as Hyundai,” said Zetsche.


[Source: Auto News]