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Mercedes-Benz Concept CLA Class: As the first car to be developed on the all-new electric-first Mercedes-Benz Modular Architecture (MMA) platform, the Concept CLA Class points the way for the next-generation electric-drive technology. // Mercedes-Benz Concept CLA Class: Als erstes Fahrzeug, das auf der komplett neuen elektrischen Plattform Mercedes-Benz Modular Architecture (MMA) entwickelt wurde, weist das Concept CLA Class den Weg für die nächste Generation der elektrischen Antriebstechnologie.
Mercedes-Benz Concept CLA Class: Represents the electric future of desire. at the gateway to Mercedes-Benz. // Mercedes-Benz Concept CLA Class: Repräsentiert den Einstieg in die elektrische Zukunft von Mercedes-Benz
Mercedes-Benz Concept CLA Class: Advanced MBUX Superscreen delivers new level of personalisation leveraged with real-time graphics. // Mercedes-Benz Concept CLA Class: Fortschrittlicher MBUX Superscreen bietet neue Dimension der Personalisierung mit Echtzeit-Grafiken.
Mercedes-Benz Concept CLA Class: Inside the spacious and airy interior the aesthetic theme is one of utmost modernity. // Mercedes-Benz Concept CLA Class: Die Ästhetik im geräumigen und luftigen Innenraum ist von äußerster Modernität geprägt
Mercedes-Benz Concept CLA Class: Advanced MBUX Superscreen delivers new level of personalisation leveraged with real-time graphics. // Mercedes-Benz Concept CLA Class: Fortschrittlicher MBUX Superscreen bietet neue Dimension der Personalisierung mit Echtzeit-Grafiken.
Mercedes-Benz Concept CLA Class: Close-to-production insight into the upcoming family of vehicles that stands at the gateway to the brand. // Mercedes-Benz Concept CLA Class: Seriennaher Einblick in die künftige Fahrzeugfamilie für den Einstieg in die Marke Mercedes-Benz.
Mercedes-Benz Concept CLA Class: The interior of the Concept CLA Class points the way forward with the application of innovative new materials. // Mercedes-Benz Concept CLA Class: Das Interieur des Concept CLA Class ist durch den Einsatz innovativer Materialien richtungsweisend.
Mercedes-Benz Concept CLA Class: As the first car to be developed on the all-new electric-first Mercedes-Benz Modular Architecture (MMA) platform, the Concept CLA Class points the way for the next-generation electric-drive technology. // Mercedes-Benz Concept CLA Class: Als erstes Fahrzeug, das auf der komplett neuen elektrischen Plattform Mercedes-Benz Modular Architecture (MMA) entwickelt wurde, weist das Concept CLA Class den Weg für die nächste Generation der elektrischen Antriebstechnologie.
Mercedes-Benz Concept CLA Class: As the first car to be developed on the all-new electric-first Mercedes-Benz Modular Architecture (MMA) platform, the Concept CLA Class points the way for the next-generation electric-drive technology. // Mercedes-Benz Concept CLA Class: Als erstes Fahrzeug, das auf der komplett neuen elektrischen Plattform Mercedes-Benz Modular Architecture (MMA) entwickelt wurde, weist das Concept CLA Class den Weg für die nächste Generation der elektrischen Antriebstechnologie.
Mercedes-Benz Concept CLA Class: As the first car to be developed on the all-new electric-first Mercedes-Benz Modular Architecture (MMA) platform, the Concept CLA Class points the way for the next-generation electric-drive technology. // Mercedes-Benz Concept CLA Class: Als erstes Fahrzeug, das auf der komplett neuen elektrischen Plattform Mercedes-Benz Modular Architecture (MMA) entwickelt wurde, weist das Concept CLA Class den Weg für die nächste Generation der elektrischen Antriebstechnologie.
Mercedes-Benz Concept CLA Class: As the first car to be developed on the all-new electric-first Mercedes-Benz Modular Architecture (MMA) platform, the Concept CLA Class points the way for the next-generation electric-drive technology. // Mercedes-Benz Concept CLA Class: Als erstes Fahrzeug, das auf der komplett neuen elektrischen Plattform Mercedes-Benz Modular Architecture (MMA) entwickelt wurde, weist das Concept CLA Class den Weg für die nächste Generation der elektrischen Antriebstechnologie.
Mercedes-Benz Concept CLA Class – Interior // Mercedes-Benz Concept CLA Class – Interieur
Mercedes-Benz Concept CLA Class: The new Mercedes-Benz Operating System (MB.OS) is the digital foundation for Mercedes-Benz. // Mercedes-Benz Concept CLA Class: Das neue Mercedes-Benz Operating System (MB.OS) ist das digitale Fundament für Mercedes-Benz.
Mercedes-Benz Concept CLA Class – Exterior // Mercedes-Benz Concept CLA Class – Exterieur
Mercedes-Benz Concept CLA Class – Exterior // Mercedes-Benz Concept CLA Class – Exterieur
Mercedes-Benz has big changes in store for its range of electric cars. Looking ahead, the battery-powered cars in its lineup will feature a less streamlined design in order to appeal to a wider group of customers, and some will ditch the naming system that uses EQ as a prefix.
Christoph Starzynski, the company’s vice president of engineering, toldTop Gear that design is one of the reasons models like the EQE and the EQS haven’t sold as well as executives hoped. “We have had that comment, and we are taking this comment seriously,” he replied after Top Gear asked whether the polarizing look — which helps unlock a low drag coefficient — is a little too much for the target audience.
Starzynski added that the feedback will help shape future EVs. He pointed to the Concept CLA unveiled in 2023. “Looking at the [design] language in the Concept CLA, and maybe looking a little bit more in the future, I think we can definitely see there’s going to be adoptions to that,” he explained. Shown above, the Concept CLA features more conventional-looking proportions than the current EQ-branded models.
While the Concept CLA is clearly a preview of the upcoming third-generation CLA, the production model may not end up called something along the lines of EQCLA. Starzynski noted that the EQ name will stick around in the foreseeable future but that not every car will get it.
“How do you name the cars? At the end of the day, our ultimate goal is to go fully electric. So at the end of the day, the zipper will close and the nomenclature will happen naturally,” he told Top Gear. Interestingly, he “hinted” that the electric version of the G-Class due out in the coming years may be the first battery-powered Mercedes-Benz model of the 2020s not assigned the EQ label. That’s a little surprising, since the off-roader was previewed by a concept called EQG unveiled at the 2021 Munich auto show. We don’t know what it will be called yet.
As for the Concept CLA, its influence on the Mercedes-Benz range won’t be limited to design. It will ride on a new modular platform called MMA, and its electric drivetrain will benefit from the lessons that the brand learned while developing and testing the Vision EQXX concept.
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