So let’s say you’re running a car company and have a luxurious new flagship sedan and need to advertise it. What do you do? Did you answer with “film a commercial with a barely coherent Hollywood actor standing in a pond?” If so, perhaps you work for Lincoln, which brought back Matthew McConaughey to do
another bizarre car ad.
It starts with McConaughey and a Continental standing on a body of water. He starts talking about staring (or not staring) at the Conti, and then about sitting in the back seat (or not). The ad then cuts to McConaughey in the back who replies to the McConaughey in the front seat. Presumably, there are two McConaugheys at this point, and the front seat one just laughs in a slightly unsettling manner. He then makes a clicking noise, closes the center console and drives away. You can’t make this stuff up.
It’s thoroughly strange, but we can’t say we’re entirely surprised. When Lincoln first launched some bizarre ads with
McConaughey muttering sweet nothings about the MKC, the company got
loads of attention. Admittedly a lot of that attention was to
make fun of it, but you know the old saying that there’s no such thing as bad press. Lincoln even brought him back for an encore in ads for the
MKX and
MKZ. In truth, we’re also glad to see another bizarre Lincoln ad, mostly because we’re hoping for another round of great parodies like the classic
Jim Carrey spoof that aired on Saturday Night Live. Check out
the ad above to see the strangeness.
Related Video:
Video ID:
4456e094-d85f-30ff-bb8f-152c216603fa
Playlist ID:
Autoplay:
false
Mute:
false
Continuous:
false
Ad Key:
Ad Value: