That's why the pair are back, this time working on behalf of the MKZ and MKZ Hybrid. The two commercials "Balance" and "Diner" are new, but the formula is the same - cinematic, contemplative, channeling more than a bit of True Detective. They'll hit broadcast channels during college bowl games on New Year's Day.
You can watch "Balance" above and "Diner" below, and the press release further down has more details.
- The Lincoln Motor Company teams up again with Academy Award™ winner Matthew McConaughey to create Lincoln MKZ and Lincoln MKZ Hybrid ad campaign that will begin airing during high-profile New Year's Day college football bowl games
- Two new TV and online ads will promote Lincoln MKZ and Lincoln MKZ Hybrid midsize sedans, which have given a new direction to the brand with their introduction two years ago
- Lincoln's previous collaboration with McConaughey, the "Live in Your Moment" campaign, fueled early sales success of 2015 Lincoln MKC small premium utility
DEARBORN, Mich., Dec. 29, 2014 – In the bright spotlight of New Year's Day college football bowl games, The Lincoln Motor Company will launch its newest ad campaign promoting the 2015 Lincoln MKZ and Lincoln MKZ Hybrid and featuring Matthew McConaughey.
Filmed in a style and tone consistent with last summer's much-talked-about "Live in Your Moment" ads for the first-ever Lincoln MKC, the new campaign brings the attention back to the premium midsize sedan that has been Lincoln's best-selling vehicle since arriving in showrooms two years ago.
"The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," said Andrew Frick, Group Marketing Manager Lincoln. "Matthew's natural storytelling ability perfectly complements the Lincoln story as we continue to raise awareness and drive conversation in creative and unexpected ways.
"Including Lincoln MKZ is a natural progression in our collaborative process, and we look forward to continuing the momentum with this campaign to share our brand with a wider audience."
The spots were filmed over two days in Los Angeles. Director Nicolas Winding Refn, who helmed the "Live in Your Moment" campaign, along with representatives from Lincoln and ad agency Hudson Rouge collaborated to create the ads that will air in the United States and Canada.
In the spot "Diner," McConaughey and Refn use a small neighborhood restaurant in Silver Lake to create a dramatic narrative highlighting features of Lincoln MKZ. The ad emphasizes the car's sleek exterior, open interior, push-button start, MyLincoln Touch™ driver connectivity system and available retractable panoramic roof.
In the ad "Balance," McConaughey is seen in Griffith Park in front of the L.A. skyline while pondering the MKZ Hybrid's balance of beautiful design and fuel efficiency. Urban and rural imagery, nicely juxtaposed, underscores the idea that luxury car buyers need not compromise on style to be environmentally responsible.
"If I can be authentic, and the spots are authentic, then we are sending the same message," McConaughey said. "And I think we're doing that in this series of Lincoln ads."
The campaign signals the next chapter in the multiyear collaboration between Lincoln and McConaughey. The ads build on the success of Lincoln MKZ and Lincoln MKZ Hybrid, which have been the best-selling vehicles in the luxury automaker's lineup. Retail sales for MKZ have increased year-over-year since 2009, and sales figures through November of this year are on pace to continue that trend.
# # #
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. The Lincoln Motor Company is in the process of introducing four all-new vehicles through 2016. For more information about The Lincoln Motor Company, please visit media.lincoln.com or http://www.Lincoln.com. Follow us on Facebook at facebook.com/lincoln.