Get Autoblog in your Google feed
Mazda has taken down the fictitious blog featuring full videos of ads depicting the Mazda 3
doing some goofy stuff. We reported on the blog initially two
weeks ago. The viral ads were a very weak attempt at alternative marketing and MediaPost does an excellent job
recapping the entire story. One really intriguing part of the MediaPost piece is this: The site received only a few
page views and now as one insider pointed out “The net cost to Mazda is much greater than meets the eye, and Mazda now
needs to deal with the ugly reality of this mishap resurrecting itself every time a consumer—or a media writer or a
financial analyst—Googles the term ‘Mazda blog.” Sometimes when you miss, you miss big.
[Via MediaPost]