Little known outside of Japan is the fact that you can design a build-to-order Mazda online and see you custom
creation through to purchase without ever leaving your chair. Mazda’s Web Tune
Factory has been up and running since 2001 and the newest addition to the lineup of 22 available vehicles is the
Web Tuned Roaster that’s based on the MX-5.
Though one can access the Web Tune Factory from anywhere
in the world, Mazda adds the caveat that the cars can’t be exported. That’s just as well since the site is
only available in Japanese. We pimped out a new Web Tuned Roadster with every available option we could find, including
a ¥54,600 ($463 US) car seat for the little kiddo in your life. Not being able to read the strange eastern
hieroglyph, we simply chose whatever was most expensive. After the build you get a snapshot of your one-of-a-kind whip
in a decidedly awkward setting (ours looks like it landed in Germany). Still, spending millions of virtual yen is
always a fun way to while away the work hours.
[Source: Mazda]