After a tie with Lexus last year, Jaguar has inched ahead in J.D. Power’s yearly study that identifies the best and
worst manufacturers in satisfying new vehicle buyers during the sales process. Two particular strengths of Jaguar lie
in the areas of salespeople and financing areas. Lexus comes in second place, with Buick and Porsche tied for third.
While still sub-par, Scion wins “most improved” for increasing its score 21 points.
One particular annoyance to new car buyers is being unable to find vehicles equipped with their preferred features,
according to the study. 11 percent of buyers said they paid for features they didn’t want, and buyers who couldn’t find
enough features ended up spending loads more time shopping for a car than they anticipated or wanted. “Settling” for a
vehicle, in other words, is having a significant impact upon satisfaction with the process of buying a new car.