Buy a Jaguar E-Type continuation, get a matching wristwatch

From time to time, automakers release special branded watches.
Jaguar and
Land Rover are no different. The latest from Land Rover isn’t particularly remarkable, but one new Jaguar piece is pretty special.

Jaguar partnered with British watchmaker
Bremont for a line of watches, the most impressive being a 43mm watch that commemorates
Jaguar’s continuation series of Lightweight E-Types. Like the cars, only six of the watches will be produced, and they will be offered to the owners of those $1.5 million cars.

Each watch features a serial number that matches a corresponding car, and the faces have been designed to look like the instruments aboard the E-Types. The same goes for the hands, which look like the gauge needles. The winding crown also has a tire tread pattern that wraps around the sides, with Jaguar’s heritage logo on the top. And these timepieces are built with aluminum left over from the continuation E-Types.

On the back is the most impressive part, though. Here is where the watch’s automatic winding weight is visible. It’s shaped like a vintage steering wheel, and the outer rim is made from real wood. The weight keeps the watch and its exclusive Bremont movement wound.

If you can’t afford this ultra-limited watch, Bremont has a line of
other Jaguar watches with many of the same design cues, at prices ranging from less than $5,000 to more than $11,000.

The
Land Rover watch is a bit disappointing, since it bears little apparent connection to the vehicles. Zenith, the Swiss company that partnered with Land Rover for the piece, claims the design is inspired by the
Range Rover. And Land Rover claims a connection in that a British explorer wore the same series watch while completing an expedition with a pair of Range Rovers. There’s also the fact that the watch and the SUV are both made of aluminum, but otherwise, the Zenith watch doesn’t look particularly automotive. The box sounds pretty cool, though, since it’s fashioned from Land Rover wood and upholstery.

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